The results of Rovi’s Consumer Mobile Streaming survey revealed high usage rates among consumers (a majority of respondents reported streaming video to their devices at least two to three times per week), strong appetites for premium video content on mobile devices with users clamoring for more TV shows and movies, and a strong overall passion for mobile streaming, with the average viewing session lasting 30 minutes or longer.

Streaming frequency was highest in Italy, Spain, and the U.S. with 73%, 71%, and 66% of consumers, respectively, streaming video to their tablets 2-3 times a week or more. As for content consumption, tablet users in the U.K. watch the most TV shows (33% of users), while users in the U.S. and Germany (35% and 30%, respectively) view more movies. Mobile phone users across the board were more partial to user-generated content, with anywhere from 31% of users (France) to 47% of users (Italy) saying they watch more user-generated videos than any other type of content, including movies, TV, music videos, news, and Web shows. In addition, nearly half of all respondents have streamed live events such as concerts and sporting contests to their mobile devices.

“The survey results suggest we have clearly entered into a new era of IP-based video services,” said Ray DeRenzo, SVP of Marketing for Rovi Corporation. “The entertainment landscape is undergoing a tectonic shift as viewers transition from traditional devices to connected mobile platforms. That fact alone has pushed consumer electronics manufacturers, service providers, the entertainment industry and other businesses to consider new strategies for attracting and retaining customers. For participants in the mobile ecosystem to find success and deliver high-quality experiences, an important first step is to understand exactly how consumers are interacting with video on their devices today.”

Rovi Corp.