According to the study, each 3G user currently consumes close to 300% more data on an average than a 2G user. And currently, a 3G user consumes 434 MB per month on an average while a 2G user consumes 115 MB per month.
In the first half of the research period, December 2011- June 2012, data traffic generated by 3G services increased by 78% while that of 2G services increased by 47%. In the second half, July 2012 - December 2012, data traffic generated by 3G services increased by 54% while that of 2G services increased by 18% on a larger base. Hence, the growth rate of 3G data in the second half of 2012 was almost triple that of the growth rate of 2G. In the second half, 2G data growth stabilized due to high-end 2G users migrating to 3G services.
The 3G tariff reduction by operators in mid 2012 led to the significant growth in 3G data consumption across the country, with category A circles seeing the maximum impact. 3G services generated one-third of the total mobile data in the country in the second half of the year – up from one-fourth in the first half.
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