& cplSiteName &
Comments
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
12/11/2017 | 12:55:39 PM
Re: Struggle
Despite the possibilities of ads on streaming media it doesn't seem that there's much there that would make me buy let alone watch intently the ads. Compared to linear traditional ads it's still pretty much an annoyance that folks haven't quite taken to yet.
Michelle
50%
50%
Michelle,
User Rank: Light Sabre
11/28/2017 | 2:10:51 PM
Re: Struggle
That's interesting! I assume ad spots are filled through Sling and not ESPN. I wonder if advertisers can continue running ads on all the ad-supported streaming providers.
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
11/27/2017 | 11:25:12 AM
Struggle
Advertisers are very much lost on the fragmentation of viewers. Case in point is ESPN on Sling TV. Often when you watch there the ad spots aren't even filled!


Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 6, 2018, London, United Kingdom
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
T-Mobile to Play the Customer Care Card With Layer3 TV
Jeff Baumgartner, Senior Editor, Light Reading, 8/15/2018
Windstream Claims US SD-WAN Leadership
Carol Wilson, Editor-at-large, 8/9/2018
Roku's Free Streams Go Outside the Box
Jeff Baumgartner, Senior Editor, Light Reading, 8/9/2018
Layoffs at Ericsson's iconectiv
Ray Le Maistre, Editor-in-Chief, 8/10/2018
Should Orange Buy Vivendi?
Iain Morris, News Editor, 8/14/2018
Animals with Phones
When Your Cat Hijacks Your Tech Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed