& cplSiteName &
Comments
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
adamjones
50%
50%
adamjones,
User Rank: Light Beer
7/22/2016 | 7:29:07 AM
Re: partnership
Uber and AT&T makes it easier than ever to sign up for an AT&T personal plan and make the most of time spent on the road. Uber is evolving the way the world moves. The company's goal is to "make sure that anyone can open the Uber app anywhere and be able to connect with a safe, reliable and seamless ride through the Uber app,
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
6/4/2014 | 6:59:37 PM
Uber vs Lyft..
I get that the value of being Uber (or Lyft) is greatly enhanced by being the dominant marketplace (so they can be the eBay of car sharing), so this partnership makes total sense to Uber to get its app out in the hands of anyone who might even want to try it.

But at the end of the day, is Uber (or Lyft) really sitting on a huge market? If they displace the entire taxicab industry... have they made back their investors' money? Or is the ride sharing market much much bigger than that? 
KBode
50%
50%
KBode,
User Rank: Light Sabre
5/30/2014 | 8:47:47 AM
Re: partnership details
Just as long as users (especially those in markets where Uber is banned) can uninstall it when they want. My devices already come with enough applications I don't use that I'm not allowed to eliminate despite owning the device.
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/30/2014 | 8:31:52 AM
Re: partnership details
Probably a very smart move on both parts. Of couse Uber is going to see the most immediate benefits, but AT&T will ultimately gain over the long haul as it get associated with more and more of these type of cross-promotion deals.
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
5/29/2014 | 2:28:47 PM
Re: partnership details
I definitely agree Uber needs AT&T more than AT&T needs Uber.

The enabler thing is really simplistic, just that the network is the backbone for applications.  Going forward, though, we would target new white-space wholesale opportunities to be, essentially, market makers at times.

Sad story--I had an intern look at the potential for video downloads in the early 2000s, thinking that Sprint had an opportunity there, maybe--particularly if this nutty idea ever took off that theaters would use digital projectors.

Our intern felt that online gaming (not yet a thing) would be a bigger deal, perhaps.  We presented all of this and literally were laughed at (a president of a Sprint division, no longer there).

That intern went to have enjoy a great career at Verizon.

I hopped in a cab a few years ago and someone had left an annual report supplement for Level 3, demonstrating how it owned this market space.  10 percent of its revenue at the time was coming from the potential companies we listed (the presentation had the logos, just like ours did).

I scanned it then and just re-read the Powerpoint, including the slide that began, "Online Video is a Major Source of Demand Growth." 

Anyway, I think this is where I type some hashtag followed by missed opportunities.
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/29/2014 | 1:39:48 PM
Re: partnership details
This is not just Uber drivers with Android phones, AT&T plans to pre-install the Uber app on Android phones it could sell to all its subscribers/new customers from this summer. 

 

I double-checked with AT&T, they say:

"The Uber app will be embedded on new AT&T Android smartphones later this year. We expect to announce the first device with Uber this summer."
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
5/29/2014 | 1:38:08 PM
Re: partnership details
You know, one other goofy idea--such a partnership, whatever that means, could also mean that AT&T encourages employees to use Uber when traveling.  Maybe this is a reverse Uber to business sale.

Just trying :-), although if they aren't doing this kind of thing with large companies, I think they should.  Being able to market to large companies' employees might be a clever way to gain critical mass in order to have more weight when fighting cities' taxi regulations.
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
5/29/2014 | 1:35:19 PM
Re: partnership details
@SReedy I had the same question.

There are other elements of networks, too, I suppose.  When I was at Sprint Wholesale, John Donovan (then a consultant, now AT&T) pushed kind of an enabler concept with us, and so I guess there's that.  AT&T still has local and long-distance assets, although I can't see how they'd be used, really, in this example.

If it's just about phone real estate, hmmm.  I mean, the app can be downloaded pretty easily.

If it's just marketing spin, which is what it feels like, I guess that's good, too--"Hey, look urban hipsters, we're so hip our phones come with the apps you need, like Uber."

It's just odd, though, in that I doubt AT&T needs Uber's brand to sell phones.  Maybe the bigger picture will unfold. 
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
5/29/2014 | 12:59:21 PM
Re: partnership details
I'm not sure how prevalent Uber drivers with Android devices are in other cities. The Craiglist ad in the Chicago area specifies iPhones.
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/29/2014 | 12:03:11 PM
Re: partnership details
They preloading the app across new Android phones sold from the summer.
Page 1 / 2   >   >>


Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
UPCOMING COURSE SCHEDULE
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
Wednesday, October 19, 1:00PM EDT
Securing a Virtual World
Rita Marty, Executive Director, Mobility and Cloud Security, Chief Security Office, AT&T
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
From Philly, With Love

9|30|16   |     |   (0) comments


Join Alan Breznick, cable's answer to the Italian Stallion, as he runs through the highlights of SCTE Cable-Tec Expo, lumbers along in Rocky Balboa's footsteps and searches for the perfect Philadelphia cheese-steak.
LRTV Interviews
CenturyLink: SD-WAN Customers Looking for Value Not Cost Savings

9|30|16   |   5:31   |   (0) comments


At NFV & Carrier SDN in Denver, CenturyLink's Eric Nowak told Light Reading that when customers launch SD-WAN, they aren't necessary looking to save money, but instead they are looking for more value from what they're spending. He also shared some unique case studies and lessons learned from launching SD-WAN services.
LRTV Custom TV
Flexible Deployment Approaches for the Gigabit Services Evolution

9|29|16   |     |   (0) comments


For many operators, the gigabit evolution begins with the shift from DOCSIS 3.0 to DOCSIS 3.1. But that move represents a change not only in the protocol itself, but in the approach to architecting their entire DOCSIS delivery chain -- from the headend to the outside plant and home gateway components.

Jonathan Ruff, senior director of global technical ...

LRTV Interviews
Level 3 VP: Enterprises Need More for Less

9|29|16   |   05:27   |   (0) comments


Andrew Dugan, Level 3 group vice president of global technology and IT, says enterprises need more bandwidth and they need it faster and with greater security, but they want to spend less, if possible. They are looking to carriers to reduce their network complexity and help protect them from cyberattacks as well.
LRTV Interviews
CenturyLink: SDN/NFV Pose New Interconnection Possibilities

9|28|16   |   04:37   |   (0) comments


Network operators should develop new APIs and business processes for reselling virtual assets to each other, says CenturyLink's Bill Walker. That will enable them to build digital business portfolios that help them avoid becoming commodity transport providers.
LRTV Interviews
Level 3: Overcoming Terror of Being Supplier, Integrator & Developer

9|28|16   |     |   (0) comments


At Light Reading's NFV & Carrier SDN event in Denver, Travis Ewert of Level 3 Communications said there is terror in becoming supplier, integrator and developer, but it can be overcome and be cost effective.
LRTV Custom TV
Introducing IoT World News

9|27|16   |   01:43   |   (0) comments


Self-driving cars, medical sensors, smart cities... and refrigerators. In order to address the huge scope of IoT, KNect365 has created a unique online community that will help businesses to understand and monetize the opportunities that live within the IoT market. We look forward to welcoming you to IoT World News -- your gateway to a better connected future.
LRTV Interviews
AT&T: Reusable Functions Next NFV Key

9|27|16   |   06:03   |   (0) comments


The next generation of NFV has to break functions down into reusable software chunks, making everything much more cloud-like.
LRTV Interviews
Masergy on Security: Attackers Gaining Upper Hand

9|27|16   |   5:10   |   (2) comments


At Light Reading's NFV & Carrier SDN event in Denver, Ray Watson, vice president of Global Technology at Masergy, says that because of the growth in virtualization, the threat landscape is shifting in favor of the attackers. As a result, service providers need to think beyond just defending the perimeter and take a more holistic approach to security.
LRTV Interviews
Verizon Takes Next Step on Biz Virtualization Journey

9|26|16   |   4:38   |   (2) comments


At September's NFV & Carrier SDN event in Denver, Light Reading sat down with Victoria Lonker, director of Product and New Business Innovation at Verizon, to chat about where the carrier is with delivering virtualized services to business customers.
LRTV Interviews
Global Services: The $40B Face-Off

9|26|16   |   05:53   |   (1) comment


More service providers than ever before are battling it out to win a slice of what is now a $40 billion global communications services pie, explains Ovum Principal Analyst David Molony.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Eurobites: Telefónica Taps Juniper for Network Security
Paul Rainford, Assistant Editor, Europe, 9/26/2016
Powell Kills the Cable Show
Mari Silbey, Senior Editor, Cable/Video, 9/29/2016
Telstra Sees Quadrupled Data Capacity by 2020
Carol Wilson, Editor-at-large, 9/28/2016
Open Source Getting on My Nerves
Carol Wilson, Editor-at-large, 9/26/2016
Google, Facebook Gaining Network Equipment Clout
Patrick Donegan, Chief Analyst, Heavy Reading, 9/26/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
There's Nothing Like Missing a Full Minute of Pokémon Go Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.