& cplSiteName &
Comments
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
6/4/2014 | 6:59:37 PM
Uber vs Lyft..
I get that the value of being Uber (or Lyft) is greatly enhanced by being the dominant marketplace (so they can be the eBay of car sharing), so this partnership makes total sense to Uber to get its app out in the hands of anyone who might even want to try it.

But at the end of the day, is Uber (or Lyft) really sitting on a huge market? If they displace the entire taxicab industry... have they made back their investors' money? Or is the ride sharing market much much bigger than that? 
KBode
50%
50%
KBode,
User Rank: Light Sabre
5/30/2014 | 8:47:47 AM
Re: partnership details
Just as long as users (especially those in markets where Uber is banned) can uninstall it when they want. My devices already come with enough applications I don't use that I'm not allowed to eliminate despite owning the device.
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
5/30/2014 | 8:31:52 AM
Re: partnership details
Probably a very smart move on both parts. Of couse Uber is going to see the most immediate benefits, but AT&T will ultimately gain over the long haul as it get associated with more and more of these type of cross-promotion deals.
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
5/29/2014 | 2:28:47 PM
Re: partnership details
I definitely agree Uber needs AT&T more than AT&T needs Uber.

The enabler thing is really simplistic, just that the network is the backbone for applications.  Going forward, though, we would target new white-space wholesale opportunities to be, essentially, market makers at times.

Sad story--I had an intern look at the potential for video downloads in the early 2000s, thinking that Sprint had an opportunity there, maybe--particularly if this nutty idea ever took off that theaters would use digital projectors.

Our intern felt that online gaming (not yet a thing) would be a bigger deal, perhaps.  We presented all of this and literally were laughed at (a president of a Sprint division, no longer there).

That intern went to have enjoy a great career at Verizon.

I hopped in a cab a few years ago and someone had left an annual report supplement for Level 3, demonstrating how it owned this market space.  10 percent of its revenue at the time was coming from the potential companies we listed (the presentation had the logos, just like ours did).

I scanned it then and just re-read the Powerpoint, including the slide that began, "Online Video is a Major Source of Demand Growth." 

Anyway, I think this is where I type some hashtag followed by missed opportunities.
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/29/2014 | 1:39:48 PM
Re: partnership details
This is not just Uber drivers with Android phones, AT&T plans to pre-install the Uber app on Android phones it could sell to all its subscribers/new customers from this summer. 

 

I double-checked with AT&T, they say:

"The Uber app will be embedded on new AT&T Android smartphones later this year. We expect to announce the first device with Uber this summer."
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
5/29/2014 | 1:38:08 PM
Re: partnership details
You know, one other goofy idea--such a partnership, whatever that means, could also mean that AT&T encourages employees to use Uber when traveling.  Maybe this is a reverse Uber to business sale.

Just trying :-), although if they aren't doing this kind of thing with large companies, I think they should.  Being able to market to large companies' employees might be a clever way to gain critical mass in order to have more weight when fighting cities' taxi regulations.
briandnewby
50%
50%
briandnewby,
User Rank: Light Sabre
5/29/2014 | 1:35:19 PM
Re: partnership details
@SReedy I had the same question.

There are other elements of networks, too, I suppose.  When I was at Sprint Wholesale, John Donovan (then a consultant, now AT&T) pushed kind of an enabler concept with us, and so I guess there's that.  AT&T still has local and long-distance assets, although I can't see how they'd be used, really, in this example.

If it's just about phone real estate, hmmm.  I mean, the app can be downloaded pretty easily.

If it's just marketing spin, which is what it feels like, I guess that's good, too--"Hey, look urban hipsters, we're so hip our phones come with the apps you need, like Uber."

It's just odd, though, in that I doubt AT&T needs Uber's brand to sell phones.  Maybe the bigger picture will unfold. 
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
5/29/2014 | 12:59:21 PM
Re: partnership details
I'm not sure how prevalent Uber drivers with Android devices are in other cities. The Craiglist ad in the Chicago area specifies iPhones.
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/29/2014 | 12:03:11 PM
Re: partnership details
They preloading the app across new Android phones sold from the summer.
DanJones
50%
50%
DanJones,
User Rank: Blogger
5/29/2014 | 11:34:25 AM
Re: partnership details
Probably more about getting the Uber app onto vast numbers of new Android phones. :-)


From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Interviews
    AT&T Expert on the Key Pillars of UC

    4|29|16   |   03:58   |   (0) comments


    Vishy Gopalakrishnan, AVP of product marketing at AT&T, talks about the three developments that are making unified communications and collaboration secure and reliable for enterprise users.
    LRTV Documentaries
    LRTV Report: Mobile Core Innovation

    4|28|16   |   25:32   |   (0) comments


    Hear from multiple industry experts from Deutsche Telekom, SK Telecom, Heavy Reading, Huawei, Cisco, Ericsson, Nokia, NEC and many more about developments in the mobile core as operators virtualize their IMS and evolved packet core systems and prepare for a 5G world.
    LRTV Huawei Video Resource Center
    NFV World Congress Highlight

    4|26|16   |     |   (0) comments


    The highlight of the NFV World Congress contains exciting telecom news. Join us for an inside look at Huawei's ICT 2020 plan and its latest collaboration with industry leaders.
    LRTV Interviews
    Unified Comms Finds Its Voice

    4|25|16   |   03:44   |   (0) comments


    Peter Quinlan, VP of UCC Product Management at Tata Communications, talks about the evolution of the unified communications and collaboration services sector and how voice is now a big part of current developments.
    LRTV Documentaries
    So... What Do We Do Now?

    4|25|16   |   03:24   |   (0) comments


    After a long hiatus, Max Dingman, the CEO of a GeeGhiz, returns for a motivational board room pep talk.
    LRTV Documentaries
    NAB 2016 Highlights

    4|21|16   |     |   (0) comments


    Light Reading's Cable/Video Practice Leader Alan Breznick climbs down from the slots to tell us about the latest news in broadcast technology at NAB 2016 in Las Vegas.
    Between the CEOs
    CEO Chat: Deepfield's Craig Labovitz

    4|21|16   |     |   (0) comments


    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Shades of Ray
    Leading Lights 2016: Shortlists Announced

    4|20|16   |   0:53   |   (0) comments


    The judging is over and the Leading Lights 2016 shortlists have been published -- you can see who made the cut by clicking on this link.
    LRTV Custom TV
    Introducing MulteFire – Qualcomm at MWC 2016

    4|18|16   |   3.29   |   (0) comments


    MulteFire is the latest option for using LTE in unlicensed spectrum. As oppose to its close 'siblings', LAA and LTE-U, MulteFire operates solely in unlicensed spectrum, which enables it to offer the best of two worlds – LTE-like performance with WiFi-like deployment simplicity. In this interview, Sanjeev Athalye, Sr. Director, Product Management at Qualcomm ...
    Between the CEOs
    CEO Chat: Grant Van Rooyen of Cologix

    4|18|16   |     |   (0) comments


    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    LRTV Huawei Video Resource Center
    ONS 2016 – Demonstration of Huawei's NetMatrix Multi-Vendor SDN Orchestrator

    4|15|16   |     |   (0) comments


    This demonstration shows how Huawei's NetMatrix SDN Orchestrator (SDN-O) addresses an operator's core service agility needs for services spanning multi-domain, multivendor networks: it includes a demonstration of:
    - Rapid New Service Design: using YANG to model a complex example of multi-domain, multivendor L3VPN network connectivity service that ...
    LRTV Custom TV
    AT&T Wants to Own North Carolina

    4|15|16   |     |   (1) comment


    Venessa Harrison, president of North Carolina for AT&T, tells how the company will expand its GigaPower service beyond the seven N.C. cities it already serves.

  • This blog, sponsored by AT&T, is the second part of a ten-part series examining next-generation broadband technologies titled "Behind the Speeds."
  • Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    Ultra-Broadband Summit, Hong Kong
    Iain Morris, News Editor, 4/27/2016
    WiCipedia: Woman Cards & Bitch Switches
    Sarah Thomas, Director, Women in Comms, 4/29/2016
    FCC Poised to Re-Regulate Wholesale Access
    Carol Wilson, Editor-at-large, 4/28/2016
    Amazon AWS Reports $2.6B Quarterly Revenue, Up a Colossal 64%
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/28/2016
    Mitel Asks: What Time of Day Do You Shower?
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/25/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.