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pcharles09
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pcharles09,
User Rank: Light Beer
5/30/2014 | 8:13:32 PM
Re: Com-tastic
I agree. But much like supermarkets (not trying to compare the two industries) have loss-leaders, providers have bait that they may lose money on up front but recoup that with other things that are paid for on a recurring basis.
mendyk
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mendyk,
User Rank: Light Sabre
5/30/2014 | 8:28:44 AM
Re: Com-tastic
All "incentives" cost something, which means if they are included as part of a package, the profit margin for that package shrinks. And at some point, OTT providers that are acting as content aggregators also have to pay for the content they are delivering.
pcharles09
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pcharles09,
User Rank: Light Beer
5/29/2014 | 9:04:27 PM
Re: Com-tastic
When I refer to 'incentives', it's not just pricing but what you get for your buck. For the streaming services, the pricing is negligible since they're almost all under $10-15/month.
mendyk
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mendyk,
User Rank: Light Sabre
5/28/2014 | 8:20:02 AM
Re: Com-tastic
Agreed -- pricing is the main competitive weapon for video services now, which is why some operators have decided to scale back on their efforts to deliver conventional video service. It's not profitable enough.
pcharles09
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pcharles09,
User Rank: Light Beer
5/27/2014 | 7:53:56 PM
Re: Com-tastic
I think when users are poached from competition, it's simply for incentives. I don't think many people switch for reasons other than that.
MarkC73
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MarkC73,
User Rank: Light Sabre
5/27/2014 | 3:19:10 AM
Re: Com-tastic
Maybe they got some of the subscriber additions from the competition, they're fairly aggressive and agile.  I can see them fighting to get back some market share, maybe a targeted market and successful campaign, and a regional competitor that was asleep?
pcharles09
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pcharles09,
User Rank: Light Beer
5/21/2014 | 5:17:29 PM
Re: Com-tastic
No I doubt that. In my case & a lot of the folks I know, it's just Cable TV. People have learned to live with streaming service & if desired, get an HD antenna for local channels.
mhhf1ve
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mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 6:51:23 PM
Re: Com-tastic
When people refer to cord-cutting.. do they only mean traditional cable TV services? Because I don't see anyone going to completely wireless home internet, so no one is cutting their internet cord just yet....
pcharles09
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50%
pcharles09,
User Rank: Light Beer
4/30/2014 | 5:41:58 PM
Re: Com-tastic
Maybe they offered something that was identical enough to the Netflix & Hulu's of the world so people signed on for those services rather than cutting them off completely.
mendyk
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mendyk,
User Rank: Light Sabre
4/29/2014 | 9:16:45 AM
Re: Com-tastic
Yes -- I'm not sure why we didn't make a bigger deal of this on the site, considering all the sky-is-falling-cord-cutting stories we've done the past few quarters. Comcast actually reported an increase in its video subscriptions last quarter, unaided by acquisition.
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Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.
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