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MordyK
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MordyK,
User Rank: Light Sabre
12/12/2013 | 3:01:40 PM
Re: Pricing
I understand why it's freaky, but in effect Google has been able to deploy at reduced prices because of this and are giving a discount of teh full rate, which is similar to the free Android model. AT&T is saying we can do teh same if given the same business model.

That said their marketing sucks!
albreznick
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albreznick,
User Rank: Blogger
12/12/2013 | 2:24:54 PM
Re: Pricing
yeah, I think it's the phony discount thing that really stings. Why play that game? Nobody believes it anyhow.  
SarahReedy
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SarahReedy,
User Rank: Blogger
12/12/2013 | 1:40:08 PM
Re: Pricing
Thanks for this info, David. The perception seems very valid. If it didn't present the policy as it did, there would've been backlash when people realized they were backing tracked. But, since they did, it's causing backlash by drawing attention to it. I think calling it a discount was a bit silly though. 

Also, interesting that AT&T doesn't do this on the higher tiers then whereas Google does all the time.
David Dines
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David Dines,
User Rank: Blogger
12/12/2013 | 1:16:03 PM
Re: Pricing
Though consider that Google service starts out with tracking turned on. I do not know if you have the option to opt out of Google collecting your data and it seems tha they are not eager to publicize their privacy policy.  Here is one part of it:

"All information we collect about the use of Google Fiber TV (including use of programs and applications available through Google Fiber TV) may be associated with the Google Account being used for Google Fiber TV."

So they are tracking what you watch and what applications you use.  Plus their regular privacy policy applies.  It is quite long but here is a snippet:

"Information we get from your use of our services. We may collect information about the services that you use and how you use them, like when you visit a website that uses our advertising services or you view and interact with our ads and content. This information includes:

  • Device information

  • Log information

  • Location information"

After reading AT&T's policy, I do not see any material difference, in fact it seems that they collect less data than Google - AT&T does not collect/correlate online with TV viewing and does not track data in server logs or your usage of other apps like email.

It seems to me that AT&T has more of a perception problem than a product problem.
SarahReedy
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SarahReedy,
User Rank: Blogger
12/12/2013 | 11:55:05 AM
Re: Pricing
Yeah, at least they're being clear on the policy, but I don't know if that will help. Although, doesn't Google do this to some extent already as well? I certainly get targeted ads around my searches all the time. Is AT&T going a lot farther than that, or do people just have more of a tolerance for that kind of targeting from a player like Google?
mendyk
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mendyk,
User Rank: Light Sabre
12/12/2013 | 11:43:29 AM
Re: Pricing
You mean, the same consumers who willingly post excruciatingly intimate details of their lives on Facebook et al.? What they will see is the $29 "discount."
albreznick
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albreznick,
User Rank: Blogger
12/12/2013 | 11:37:32 AM
Re: Pricing
Yep, Sarah. I agree. Looks like AT&T is immediately getting off on the wrong foot here. Won't consumers see thru this?   
SarahReedy
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SarahReedy,
User Rank: Blogger
12/12/2013 | 11:15:42 AM
Pricing
There seems to be a lot wrong with this (or potentially wrong depending on how it plays out with the tracking), but to start with, it's funny AT&T is advertising the $70 plan as a $30 discount when Google starts at $70. It was only willing to be competitive with a big caveat.
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