& cplSiteName &
Comments
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 6   >   >>
rcblender
50%
50%
rcblender,
User Rank: Light Beer
12/5/2012 | 3:01:09 AM
re: Google's Own Private Internet
Why make billions when you could make.....millions?

So it was Mini-Me I saw at Google HQ today!

;-P
phishphood
50%
50%
phishphood,
User Rank: Light Beer
12/5/2012 | 3:01:09 AM
re: Google's Own Private Internet
I don't really understand the technical issues here, so please be gentle if this is a stupid question...

If Google have their own network will they be able to tell me that if I searchh through them and therefore get connected to a third party site through Google (and their network) that they can offer (at least imply) that I will be able to download this content faster than if I went through Yahoo, MSN etc? If so, they will grab an even larger share of the search/portal business and charge still higher for advertising.

Could it be that they will use a combination of massive storage/search technology/backbone capacity to become the source of choice for multimedia content? Sign up with Sony etc. host their content, deliver to consumers, take their cut and then sell information to Sony on what someone watching Spiderman does with the rest of their life.

It may be just be possible that Larry Page and Sergey Brin are sitting in a secret hideaway under a volcano petting a very white cat (one each of course)!
Scott Raynovich
50%
50%
Scott Raynovich,
User Rank: Light Sabre
12/5/2012 | 3:01:08 AM
re: Google's Own Private Internet
hmm, blender I think you need to think more deeply about this...

Think of Google launching dozens of business and/or consumer applications which they host on the world's most popular Internet backbone, fine tuned for performance. It could get quite interesting.

If they can do for telecom what they did for the data center...
Stevery
50%
50%
Stevery,
User Rank: Light Beer
12/5/2012 | 3:01:07 AM
re: Google's Own Private Internet
I am totally confused by why google does this.

I think it is quite brilliant actually.

Look at it this way: Every business has suppliers and customers.

Google's customers are the advertisers who are paying for the eyeballs that the search engine generates.

It's suppliers are
1. Dell (pc's, which google buys)
2. Internet service providers (which google pays for speeds and feeds.)

Now if you had a wad of cash, and you wanted to eat somebody else's lunch, would you go after your supplier's or your customer's lunch?

And vertical integration offers other benefits. Scott mentioned other services, which I think is obvious. I think there are less obvious ones as well.

The obvious downside is that you are now managing a business that is very different from the one you started in. Success in one business does not always translate to success in a different business. (For example, investors regularly bring in "experienced" people who have no knowledge a new company's domain, and for some reason haven't coupled the traditional 1/10 success rate to this behavior. But I digress.)

S
Scott Raynovich
50%
50%
Scott Raynovich,
User Rank: Light Sabre
12/5/2012 | 3:01:07 AM
re: Google's Own Private Internet
Geez, Panda, where you been?

Google famously built its own data center by stringing together thousands of cheapo Dell PCs with Gigabit Ethernet. It did all the software internally. This approach was used rather than by purchasing high-end proprietary solutions hawked by vendors such as H-P, Sun, and IBM, which were in fashion at the time.

Google's now doing the same thing in telecom. It's using cheap standard technologies such as DWDM and Ethernet to drive costs down and get "bang for the buck." Rather than buying an expensive "solution" from a service provider (hmmm, let's see, pseudowire Ethernet over Frame Relay over ATM over Sonet?), its going it alone with dark fiber, DWDM, and Ethernet.

I suspect that's where the bulk of the the world's telecom networks are going.

As for Google's applications, well, they will be more powerful if they can be kept on the network. Imagine how good the VOIP call will be if Google has control of the network and can connect your VOIP call directly from the NYC POP to the Hong Kong POP.

Panda, my friend, more on this later... I'm cooking up a column.



zher
50%
50%
zher,
User Rank: Light Beer
12/5/2012 | 3:01:07 AM
re: Google's Own Private Internet
I am totally confused by why google does this.
zher
50%
50%
zher,
User Rank: Light Beer
12/5/2012 | 3:01:07 AM
re: Google's Own Private Internet
I don't understand why they want to do this, can someone give me some hints?
mr zippy
50%
50%
mr zippy,
User Rank: Light Beer
12/5/2012 | 3:01:06 AM
re: Google's Own Private Internet
The obvious downside is that you are now managing a business that is very different from the one you started in. Success in one business does not always translate to success in a different business. (For example, investors regularly bring in "experienced" people who have no knowledge a new company's domain, and for some reason haven't coupled the traditional 1/10 success rate to this behavior. But I digress.)

A new guy just started working for them who has a fairly reasonable amount of networking experience - Vint Cerf.
rjmcmahon
50%
50%
rjmcmahon,
User Rank: Light Beer
12/5/2012 | 3:01:05 AM
re: Google's Own Private Internet
Google's customers are the advertisers who are paying for the eyeballs that the search engine generates.

It's suppliers are
1. Dell (pc's, which google buys)
2. Internet service providers (which google pays for speeds and feeds.)


I see the primary suppliers to Google as those that produce the "free" content (which is in turn indexed as a "free" web service.) I wonder if this "free" model will work for video. Video is expensive to produce, hence suppliers will require payments, and it's very difficult to index. Also there remains the access network challenge where little can be found for "free."
nbsherid
50%
50%
nbsherid,
User Rank: Light Beer
12/5/2012 | 3:01:05 AM
re: Google's Own Private Internet

Maybe I don't know enough about peering and transit costs (I don't work for a Service Provider), but doesn't this turn some of their peering costs into income generation?

If they have a huge inflows of data, then then are generating income from other service providers, to counteract the huge cost of outflows. On the other hand, peering costs are much higher (pay for the size of the pipe, not the data transferred) and they do not make any money off incoming data. Consequently, creating a transit network might significantly improve their bottom line.

Additionally, as the number of applications increases, the balance of data flow might become more even. If the incoming data volume increases relatively to the outgoing data volume, then their bottom line will continue to improve.

Is my theory anywhere near the truth?
Page 1 / 6   >   >>


Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
February 26-28, 2018, Santa Clara Convention Center, CA
March 20-22, 2018, Denver Marriott Tech Center
April 4, 2018, The Westin Dallas Downtown, Dallas
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Project AirGig Goes Down to Georgia
Dan Jones, Mobile Editor, 12/13/2017
Verizon's New Fios TV Is No More
Mari Silbey, Senior Editor, Cable/Video, 12/12/2017
FCC Ends Net Neutrality
Mari Silbey, Senior Editor, Cable/Video, 12/14/2017
Ericsson & Samsung to Supply Verizon With Fixed 5G Gear
Dan Jones, Mobile Editor, 12/11/2017
Cloudy With a Chance of Automation: Telecom in 2018
Iain Morris, News Editor, 12/12/2017
Animals with Phones
Don't Fall Asleep on the Job! Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed