True, but I think consumers still just like the idea of unlimited, even if they're nowhere close to hitting it. I bet they put a lot of marketing dollars behind this unlimited push too.
Will it really hurt their financials though, 5GB is a more challenging cap to break than say 2GB, I bet they are gambling that most customers still won't go over that.
The stage is set for a shared bucket vs. unlimited buffet showdown then. Will this help stop the customer losses at T-Mobile? Will people switch if they can get unlimited?
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