I would mostly agree that, in today's market, this is mostly a cost-cutting and customer retention move - both good things, by the way.
But it's conceivable that a telco could develop an advanced support service and offer it for an small additional increment - say, $2 a month - to high-end users.
It's also possible that service providers could develop broadband packages that target types of users, and package a higher level of support with a faster broadband service, and charge more for the bundle. Because they aren't providing the service - Calix is - they could offer this kind of package without massive upgrades to their technology and see how it goes.
Granted, this is the kind of thing that has been talked about for a long time, and not really developed.
I can see this capability paying for itself by preventing truck rolls. But I don't really see how this could lead to additional revenues. What can you really tell about the connection that would compel a subscriber to pay extra?
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