Light Reading
Source confirms reports that Comcast is in advanced negotiations to buy video ad-serving company FreeWheel for an estimated $320 million.

Comcast Spins Wheel for FreeWheel

Mari Silbey
3/3/2014
50%
50%

Not willing to stay quiet while the markets digest its planned buyout of Time Warner Cable, Comcast has now added FreeWheel, the popular online video ad-serving company, to its acquisition hit list.

A source close to the transaction confirmed press reports over the weekend that while Comcast Corp. (Nasdaq: CMCSA, CMCSK) and FreeWheel Media Inc. have not concluded the deal, the negotiations are well advanced. The price of the planned acquisition rings in at roughly $320 million. (See also Comcast to Buy Time Warner Cable for $45.2B .)

Already the number-one cable provider in the US and owner of one of the top broadcast TV networks in NBC Universal , Comcast is now demonstrating its desire to control many of the video processing functions that lie between content creation and content delivery. FreeWheel's technology helps both service and content providers manage online ad sales and targeted ad delivery. The company, which was founded in 2007, counts NBCU, Fox Broadcasting Co. , Turner Broadcasting System Inc. , Discovery Communications Inc. (Nasdaq: DISCA, DISCB, DISCK), Dish Network LLC (Nasdaq: DISH), DirecTV Group Inc. (NYSE: DTV), and AT&T Inc. (NYSE: T) among its many customers.

The pursuit of FreeWheel is just one more sign that Comcast is cementing its role not only as a content and distribution provider, but also as a major driver of the technology agenda for video delivery. In some cases, as with its subsidiary thePlatform Inc. (and likely with FreeWheel), Comcast is acting as a vendor to its own media properties along with many others. In other cases, as with the Reference Design Kit (RDK) and the Converged Cable Access Platform (CCAP) initiatives, the MSO is crafting a technology blueprint for both vendors and other cable companies to follow it into the cable future.

To be sure, Comcast is not the only major service provider seeking to use its scale and clout to advance its video delivery technology vision. Verizon has similar aims with its Digital Media Services business.

Most recently, Verizon Communications Inc. (NYSE: VZ) closed the acquisitions of both EdgeCast Networks Inc. , a content delivery network provider, and upLynk, a company with technology for uploading and encoding video streams. As with Comcast, customers for Verizon's DMS services include both media and distribution companies. Plus, Verizon struck a deal in late January to buy Intel Media's OnCue Cloud TV platform. (See Verizon Closes Acquisitions and Verizon Snatches Intel Media Assets.)

— Mari Silbey, special to Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
msilbey
50%
50%
msilbey,
User Rank: Blogger
3/6/2014 | 2:28:24 PM
And now the deal is done
The paperwork is signed. Put this one in the books.
albreznick
50%
50%
albreznick,
User Rank: Blogger
3/5/2014 | 9:46:07 PM
Freewheeling
Comcast just keeps marching on. Guess this pending deal was in the works before the TWC deal. So how many other pieces of the puzzle does Comcast now need in the online video world? I wonder. 
Flash Poll
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Hot Topics
Comcast Streams Back to School
Mari Silbey, Independent Technology Editor, 8/21/2014
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
T-Mobile: Small Cells? We're Dense Already
Dan Jones, Mobile Editor, 8/22/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Like Us on Facebook
Twitter Feed