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The advertising market is down overall, but Transpera CEO Frank Barbieri says targeted mobile ads are starting to pay off for some of the world's largest content makers and carriers. Brand awareness and brand recall are high for some of the early adopters, and that early success is fueling more investment in the sector
Aditya Kishore from Heavy Reading talks about the short- and long-term consumer responses to the credit crunch in terms of pay TV services, where cost saving domiminates
Jim Anderson, VP Sales Marketing at LSI, talks about the problems that mobile networks are having handling the traffic demands of social media, video on demand, real-time video conferencing and video streaming. LSI's range of multi core processors provide a cost-effective way to accelerate the industry's realization of any-to-any communication
According to Heavy Reading's Adi Kishore, using affiliate sites to aggregate eyeballs is the way to maximize revenue, especially for the smaller niche content producers
Jeff Cole, Director of the USC Center for the Digital Future, tells us that TV will become ever more important in our lives and will provide ever more revenue – but the cost of free TV will still be advertising
Ericsson's Kurt Sillen explains how the boundary between viewer and producer is becoming blurred and that a personal relationship between viewer and service provider stands to change the way we perceive TV advertising
Genband improves its fixed/mobile convergence story with new products and capabilities. The company, with its partners, now has reach into the top wireline and wireless networks worldwide
Heavy Reading's Adi Kishore talks about the importance of multi-platform video distribution to service providers and the challenge of generating revenue from these services
According to Ericsson's Business Development Director, HD video on IPTV is no longer a niche product. Improved picture quality, lower bit rates, and bandwidth optimization have increased the reach of HD onto multiple viewing platforms
Oran Cassem, Ericsson's VP for TV Services, talks about how close we are to the reality of converged TV, the importance of building killer platforms, and how Ericsson's Connected Home Gateway is facilitating this vision of the future
Executives from Cisco, Motorola, Arris, and SeaChange offer a scattershot of opinions on how the cable industry can protect its advertising revenue and avoid losing ad dollars to the Internet and IPTV
At CTIA Wireless 2009, Heavy Reading's Patrick Donegan discusses the mobile broadband boom, access independent gateways, and Alcatel-Lucent's new 4G product line
Graham Finnie defines policy management and describes the controversy surrounding where in the network it should go. Also, he weighs in on the best way to manage deep packet inspection
