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The promise of tru2way is closer to becoming a reality. This move to a common software platform could let cable companies, programmers, and gadget makers provide a real interactive TV experience, even without requiring a set-top box. The transition might be painful at first, but the payoff should be huge if the services come anywhere close to measuring up to the hype. In this video, hear perspectives from
Cox Communications Inc., Comcast Corp., CableLabs, and the editors of Cable Digital News and Light Reading.
