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Matt Polka is in touch with the small and mid-sized cable operator and, interestingly, their concerns are too terribly different from that of Comcast and others. The telcos and satellite operators are going hard after their core video businesses, forcing them to branch out and be more creative.
The promise of tru2way is closer to becoming a reality. This move to a common software platform could let cable companies, programmers, and gadget makers provide a real interactive TV experience, even without requiring a set-top box. The transition might be painful at first, but the payoff should be huge if the services come anywhere close to measuring up to the hype. In this video, hear perspectives from
Cox Communications Inc., Comcast Corp., CableLabs, and the editors of Cable Digital News and Light Reading.
Cable companies have more reach, deeper video-on-demand (VOD) plans, and the ability to install services faster in residential neighborhoods. But not everyone thinks the cable companies have the long term advantage. From The Cable Show in New Orleans, we get perspectives from Heavy Reading, Cox Communications Inc., and The American Cable Association (ACA), as well as the outspoken editors of Cable Digital News and Light Reading
It's not just consumer behavior that is driving cable operators to maximize their networks for higher capacity and performance, but also ever increasing competition from telcos. LRTV looks at some of the new technologies, such as Docsis 3.0, that helping them in this battle royal.
While the consumer may be driving the method and manner that their content is delivered, what is the business model that supports this? New technologies such as switch digital video allow cable operators to target ever more specific demographics and thus increase the value of their advertising. Just as important, the 'Next 40 Channels' become a a very important revenue opportunity.
Content is becoming truly mobile, not just in terms of wireless, but in time and space. DVR technology is well established, but how will content get delivered across various competing technologies utilized by all the operators? What will be the impact of new technologies such as Packet Cable 2.0 and LTE? LRTV takes a look at the new world of mobile media.
