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Matt Polka is in touch with the small and mid-sized cable operator and, interestingly, their concerns are too terribly different from that of Comcast and others. The telcos and satellite operators are going hard after their core video businesses, forcing them to branch out and be more creative.
The promise of tru2way is closer to becoming a reality. This move to a common software platform could let cable companies, programmers, and gadget makers provide a real interactive TV experience, even without requiring a set-top box. The transition might be painful at first, but the payoff should be huge if the services come anywhere close to measuring up to the hype. In this video, hear perspectives from
Cox Communications Inc., Comcast Corp., CableLabs, and the editors of Cable Digital News and Light Reading.
Cable companies have more reach, deeper video-on-demand (VOD) plans, and the ability to install services faster in residential neighborhoods. But not everyone thinks the cable companies have the long term advantage. From The Cable Show in New Orleans, we get perspectives from Heavy Reading, Cox Communications Inc., and The American Cable Association (ACA), as well as the outspoken editors of Cable Digital News and Light Reading
While the consumer may be driving the method and manner that their content is delivered, what is the business model that supports this? New technologies such as switch digital video allow cable operators to target ever more specific demographics and thus increase the value of their advertising. Just as important, the 'Next 40 Channels' become a a very important revenue opportunity.
Content is becoming truly mobile, not just in terms of wireless, but in time and space. DVR technology is well established, but how will content get delivered across various competing technologies utilized by all the operators? What will be the impact of new technologies such as Packet Cable 2.0 and LTE? LRTV takes a look at the new world of mobile media.
The marriage of mobility and the Internet promises to define the way people view connectivity forever. As devices become intelligent personal mini-computers, consumers will have the full power of the Internet at their fingertips anywhere and anytime, dramatically shaping the way they manage their everyday lives. Nowhere is this playing out more clearly than in mobile commerce, giving our highly mobilized society the ability to pay bills or purchase goods and services on the go. This has the potential to unleash an entirely new economic model, and mobile operators are well positioned to take advantage of this lucrative market, which represents billions of transactions and revenues going forward.
Until now cable operators have been slow to get into the wireless space. But now it seems there’s no reason why that elusive quadruple play shouldn’t be just around the corner. The answer seems to be WiMax. With the rollout of WiMax across North America by the end of the year, it seems there will be no excuses for not taking the kids out while the football game is on.
