To save this item to your list of favorite Light Reading content so you can find it later in your Profile page, click the "Save It" button next to the item.
Geoff Hollingworth, Director of Innovation for Ericsson, talks about the TV consumer experience for 2010 and beyond, as watching TV evolves from a passive to a participatory experience. He explains how Ericsson is developing the end-to-end infrastructure that will allow these services to be deployed across North America
Ericsson's Director of Marketing and Sales Support, Michael Gronovius, explains how service providers need to re-invent themselves as multimedia companies in order to stay abreast of the changing nature of the industry, where almost every new consumer offering will involve investing in higher bandwidth
Ericsson's Staffan Pehrson talks about the solutions that Ericsson and TANDBERG Television are delivering to service providers and how new services can help to differentiate TV offerings as well as generating new revenue
Rene Summer, Director of Government & Industry Relations for Ericsson, talks to Georgina Burnett about how the regulations that currently affect terrestrial TV may also have an impact on IPTV
Edward Allfrey, Business Development Director at TANDBERG Television, explains why people are watching more on-demand content from Pay TV operators and what service providers need to do in order to benefit from these opportunities.
Mario J Pino, Director of Business Development and Strategy for Middle Eastern broadcaster Etisalat, talks about the new types of TV services being demanded by younger viewers and the opportunities that IPTV service providers have to differentiate their products.
TANDBERG TV's VP of Product Management Carl Furgusson talks to Georgina Burnett about the improvements in MPEG-4 HD encoding and how the broadcast industry can use efficient compression to provide higher image quality over lower bandwidth
Eugene Sarmiento, head of IPTV Sales Development at Ericsson, talks to Georgina Burnett about what types of new TV services younger consumers are demanding, whether the TV industry can deliver them, and how IPTV providers can differentiate their services
Peter Linder, director of Network Solutions for Ericsson, talks about the convergence of Network and Screens, the roles of IMS and Open Standards, and the the current reach of deep fiber access
