New York's Cablevision Systems Corp. says its interactive ad platform has delivered nearly 4 billion impressions via more than 900 campaigns with 600-plus advertisers. The results seem to demonstrate that that local interactive advertising continues to gain steam as Canoe Ventures LLC, a cross-MSO advanced ad J.V., shuts down a national interactive ad effort to instead focus on dynamic video-on-demand (VoD) ad insertion. (See Cable's Canoe Sinks Interactive Ad Business .)
Alticast Corp. has introduced Windmill, an interactive TV "ecosystem" for pay-TV operators that integrates the company's altiPlatform middleware core, user interface, and conditional access system and digital rights management products.
itaas Inc. has approvediCueTV Inc.'s apps for iLaunch, a program that pre-tests the deployment of interactive services based on cable's Enhanced TV Binary Interchange Format (EBIF) platform. icueTV has developed reusable EBIF-compliant app templates that, among other things, let consumers buy products using their remote controls.
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