& cplSiteName &

Location: It's Creepy, But It's Here

Dan Jones

Make no mistake, you can't escape from mobile location services in 2008.

I saw everything from the impressive to the creepy (often both at once) at the Mobile World Congress show in Barcelona last week. Mapping and other location services will be the new frontier for vendors and developers and -- potentially -- a way to differentiate mobile content from wired applications for carriers and other ad-delivery systems.

Of note: Nokia Corp. (NYSE: NOK)'s Maps 2 application, which follows a user's location round a city and -- in theory -- makes getting lost in a new town a thing of the past. (See Nokia: Is It Me You're Looking For?)

On the creepy side, see Yahoo Inc. (Nasdaq: YHOO)'s latest work, which doesn't just let you know where your friends are but also plots other random users in the vicinity that are on Facebook and other social networking applications. Of course, the users can disable these find-me features, but how many will even be aware of them. Just like WiFi, GPS, and other improved capabilities open up a mess of new security and privacy issues.

But that's another issue for another column. For now, let me just say that I think vendors and developers have found the mobile capability that will make advertising attractive and different from traditional online banners. It's knowing where your target market is sitting right at that moment and knowing what they are looking for.

And 2008 into 2009 will be the first years that operators, aided by vendors and developers, can start to exploit that knowledge to bring in more revenue.

— Dan Jones, Site Editor, Unstrung

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Ngena's global 'network of networks' solves a problem that the telecom vendors promised us would never exist. That doesn't mean its new service isn't a really good idea.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Dell CTO: Public Cloud Is 'Way More Expensive Than Buying From Us'
Mitch Wagner, Editor, Enterprise Cloud, 3/19/2018
Eurobites: Cambridge Analytica Feels the Heat
Paul Rainford, Assistant Editor, Europe, 3/20/2018
Is Business Voice Rapidly Fading?
Carol Wilson, Editor-at-large, 3/15/2018
Eurobites: BT Hires Sherman as Strategy Tank
Paul Rainford, Assistant Editor, Europe, 3/14/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed