Conference Agenda

Broadband Wireless World Conference Sessions will be held in Rooms S221 & S222

Wednesday, June 18
1:00 - 2:00 pm	Keynote & Roundtable: Beyond the Air Interface – Critical Elements in the Broadband Wireless Value Chain The wireless industry has a tendency to be fixated on the performance of the air interface. 3G operators have moved beyond that – they are now fixated on the mobile experience. Since the earliest wireless data/Internet services in the mid-1990s, the mobile user experience has lagged behind the wireline user experience by at least five years. How will the industry close the wireline/wireless performance gap? What new mobile services will emerge that cannot be delivered by a fixed broadband network? Keynote: Peter Carson, Senior Director, Product Management, Qualcomm
2:10 - 3:10 pm	Track I
	Defining 4G Business Models Within the W-CDMA technology evolution path, High Speed Packet Access (HSPA) can extend to 40 Mbit/s in the downlink. So what differentiates 4G? Will 4G just enable carriers to deliver the same mobile broadband services, only faster and more cost-effectively? Or does 4G create an opportunity for entirely new wireless business models? Moderator: Jeff Orr, CEO and Founder, ORR Technology Steve Tak Wan, Director of Technical Marketing, Qualcomm Scott Akrie, CEO, NetLogix
	Track II
	WiMax, LTE & UMB: Parallels & Prospects Which of these three technologies will win out in the U.S. market, in both the near and long term, and why? Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Jeff Belk, Principal, ICT168 Capital, LLC Tim Sanders , President and CEO, The Final Mile Inc.
3:10 - 4:10 pm	Track I
	Opportunities for Next-Generation Mobile Networks As 3G services mature, technology providers are refining techniques to deliver faster, more capable solutions. What trends in the mobile communications ecosystem will influence the design and adoption of future RAN equipment? Moderator: Jeff Orr, CEO and Founder, ORR Technology Chris Pearson, President, 3G Americas Jake MacLeod, CTO, Bechtel Telecommunications John Janchar, Vice President, Black & Veatch
	Track II
	WiMax Progress Report Through Clearwire and Sprint Nextel, WiMax has captured the U.S. market's attention as the "next big thing" in mobile broadband. But how mature is the global WiMax ecosystem, and how is the technology actually progressing in terms of carrier implementation and user takeup here in the U.S.? Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Kelley Dunne, CEO, DigitalBridge Communications Tushar Maheshwari, Chief Commercial Officer, Warid Telecom Matt Liotta, CTO, Rapid Link
4:10 - 5:10 pm	The Impact of the 700MHz Auction What impact will the 700MHz auction wins have on the structure and competitiveness of the U.S. mobile broadband services market? What technologies will wireless carriers favor? Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Paul J. Sinderbrand, Partner, Wilkinson Barker Knauer, LLP Darrin M. Mylet, Vice President, Cantor Fitzgerald Spectrum Exchange

Thursday, June 19
11:00 am - 12:00 pm	Track I
	New Data Applications in the Wireless Network Text messaging, Web browsing, and email are the staple data traffic applications going through the wireless network, but what are carriers seeing in terms of newer multimedia applications, and how do they expect the pattern of application takeup to change in the coming years? Moderator: Jeff Orr, CEO and Founder, ORR Technology Jon Pelson, Chief of Convergence Strategy, BT Group Steve Bell, Analyst, Bell Consulting Group
	Track II
	Forget Free WiFi: Real Opportunities for Broadband Wireless in the Digital City A connected community combines both broadband communications infrastructure and innovative services to meet the needs of the government and its employees, citizens, and businesses. Join our panel of municipal executives who will share their vision for enhanced communications and provide real-world examples of broadband wireless opportunities for state and local government. Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Brad McCoy, Network Integration Manager, Ball State University Brian Mefford, CEO, Connected Nation Tom Axtell, General Manager, Vegas PBS TV
12:10 - 1:10 pm	Track I
	Mobile Broadband Terminals: Ecosystems & Operating Systems Variety, quality, and pricing of available terminals has always been a critical factor determining winners and losers in the mobile market. What, if anything, differentiates the various device "ecosystems," and what impact will new operating systems such as Google's "Android" have on the market's development? Moderator: Jeff Orr, CEO and Founder, ORR Technology Andrew Shikiar, Global Marketing Director, LiMo Foundation Paul Nerger, VP Advanced Services & Applications, dotMobi
	Track II
	Reducing Transport Costs in the Backhaul Network The opening up of the air interface to broadband throughput needs to be matched by an expansion in capacity between the tower and the core network. T1s won't cut it in the medium term, so how can wireless carriers migrate cost-effectively to Ethernet-based backhaul? Moderator: Patrick Donegan, Senior Analyst, Wireless, Heavy Reading Mel Yarbrough, VP Sales, Towerstream Mark Casey, President, CFN Services Tim Dunne, VP Business Operations, NextLink Wireless Reini Florin, General Manager, Americas, Axerra Networks