Event Information

The event will take place on Tuesday, November 17, from:

New York: 9 a.m. to 5 p.m.
Los Angeles: 6 a.m. to 2 p.m.
London: 2 p.m. to 10 p.m.

Use of policy control has grown rapidly in the past 12 to 18 months, driven by a strong demand for broadband applications, both fixed and mobile. On the wireline side, a desire to offer more complex and customized service packages, along with a need to understand and manage the plethora of new over-the-top applications are both driving factors. On the wireless side, new mobile broadband packages are changing both network traffic and business models, and policy control and DPI equipment are seen as valuable means to help manage this transition.

Yet in both mobile and fixed networks, evaluating, selecting, and deploying these tools is a complex affair that requires careful analysis. There is a wide range of equipment and options to choose from, the business case may be difficult to construct, and regulatory hurdles must be understood and accommodated in any planned use of these tools.

The Policy Control & DPI Virtual Tradeshow is designed to ensure high-quality communication across all segments of the value chain. Policy Control & DPI will focus not just on technology options, but also encourage and facilitate discussion and debate on what real value these tools can bring to network operators and service providers, focusing especially on the value they can add to broadband service packages. The Policy Control & DPI Virtual Tradeshow will bring together Heavy Reading market analysts, leading service providers, suppliers, and regulators to discuss and debate key issues in the field, while providing a showcase for the latest technologies and solutions.

Topics covered in this year's conference will include:

• The role and value of standardized policy servers and decision points
• Similarities and differences in wireline and wireless use of these tools
• Evolving uses of deep packet inspection and deep flow inspection
• Relationship between policy and DPI tools in an overall solution
• Existing and emerging applications for policy and DPI tools
• Impact of current and planned regulation covering privacy and net neutrality
• Use of tools to build stronger relationships with OTT service providers

There will be a strong focus on the applications of these tools, from fair use management and traffic engineering to content management, support for premium services, subscriber profiling and identity management, service tiering and customization, security, targeted packaging and marketing, and more, including real-life case studies and emerging potential use cases.

We will also look at some key architecture and technology issues, including the relative value of centralized and distributed solutions, the use of dedicated or integrated equipment, and the shape of standards, both now and in the future.