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Home > More Events > Cable Next-Gen Video Strategies: Competing in the Three-Screen World
Now in its second year in a new city, Cable Next-Gen Video Strategies: Competing in the Three-Screen World is a one-day conference that will take a comprehensive look at the cable industry's attempts to generate fresh revenues and fend off its most dangerous rivals by deploying next-generation video technologies, applications, and services. Drawing on exclusive new research conducted by Heavy Reading over the past few months, the conference will tackle cable's efforts to protect its core video franchise and drive new revenue streams through a wide variety of measures.
Facing rising competition from satellite TV providers and phone companies on the one hand and a bevy of new "over-the-top" video players on the other, cable operators are seeking to maintain their market edge and create better business models by developing and expanding their portfolios of next-gen video products, including high-definition TV (HDTV), video-on-demand (VoD) services, multi-room and network digital video recorders (DVRs), interactive TV, Internet-fed video, targeted advertising, mobile video, user-generated video, and the like.
Featured Keynotes
Event Moderators
Among the key questions we will seek to answer:
- What impact is the nation's digital TV transition having on cable? What challenges does the industry face as the U.S. shifts to an all-digital future?
- What next-gen video technologies, products, and services are cable operators developing and deploying to match and exceed the offerings of rival satellite TV, telco TV, and Internet video providers?
- How are MSOs creating and/or conserving digital spectrum to clear space for their more advanced video offerings? How quickly are they rolling out SDV, MPEG-4, 1-GHz upgrades, and other new technologies to make room for new services?
- Which advanced video technologies, products, and services hold the most promise for the cable industry and why?
- How much are cable operators spending on plant, equipment, and software upgrades to gear up for the next-gen video era? How much more will they have to spend in the next few years?
- What are the chief technical, operational, and competitive obstacles that cable operators face in developing and delivering these advanced video offerings?
- How are MSOs launching, pricing, packaging, and promoting next-gen video products and services?
- How are cable's leading satellite TV, telco TV, and Internet video rivals responding to these competitive efforts?
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Cable Next-Gen Video Strategies: Competing in the Three-Screen World will:
- Examine the cable industry's progress in deploying next-gen video technologies, products, and services.
- Explore the technical, operational, and competitive issues raised by the deployment of next-gen video products and services.
- Tackle cable's efforts to protect its core video franchise and drive new revenue streams through a wide variety of measures
- Assess the cable industry's costs of deploying next-gen video technologies, products, and services.
- Address the cable industry's preparation for the interactive TV era through the deployment of tru2way and Enhanced TV Binary Interchange Format (EBIF) technologies
- Focus on cable's deployment of advanced advertising capabilities and fledgling efforts to incorporate online video and mobile video into its managed product portfolio
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Event attendees who register before June 17 will receive the following:
1. FREE Cable Digital News T-Shirt!
2. FREE Heavy Reading Research Report: "Cable vs. Telcos: The Battle Over Business Voice Services" (a value $3995)
3. Soft copy of conference materials for download onsite and post event
4. Automatic entry to win an iPod Nano. Winner must be present to win: Contest Rules
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The regular price of this event is $500. However, if you are employed by a cable/MSO or service provider or are a network professional at a large enterprise, educational establishment, utility, or government agency, you may qualify for free admission, provided you confirm your attendance by Wendesday, June 24, 2009.
To register for this event, please click here:
Register for Cable Next-Gen Video Strategies: Competing in the Three-Screen World
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