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Home > More Events > The Future of Cable Business Services 2009
Returning for its third straight year, The Future of Cable Business Services 2009 is a one-day conference that will once again explore the many promising opportunities for cable operators and tech equipment manufacturers in the ever-expanding, $130 billion-plus, U.S. business services market. This live event will address the latest growth trends in the enterprise market, the rising number of new business services that are emerging, the wide variety of market strategies for cable operators and tech vendors, and the sizeable technical and competitive challenges that MSOs face in pursuing this market.
Keynotes & Featured Speakers
Denisse Goldbarg, VP Marketing & Training, Time Warner Cable Business Services |
Phil Meeks, Vice President, Cox Business |
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Glenn Calafati, Director, Product Marketing & Development,
Optimum Lightpath |
Leonard Higgins, Senior VP of Advanced Services, Bresnan |
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Brian Rose, Product Development Manager, Cox Business |
Tracy Markwood, VP Service Planning & Management, Rogers Business Solutions |
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Darren Wolner, Director, Product Management, Data Services, Time Warner Cable Business Services |
Glenn Russell, Director, Business Services Strategic Assessment, CableLabs |
Event Moderators
The conference will examine the strategies that pioneering cable operators are already pursuing to bring new commercial customers into the fold, using one major MSO's experience as a detailed case study. The live event will also tackle the pros and cons of the industry's main infrastructure options – coaxial cable, fiber links, and wireless broadband – for delivering business services. In addition, the event will take a close look at the market opportunities that offer the most promise for cable operators and equipment suppliers, including high-speed Internet service, basic and advanced telephony service, carrier-grade Ethernet services, wireless data and voice, commercial video, and cellular backhaul.
The Future of Cable Business Services 2009 will spell out the latest trends in the commercial market and show attendees numerous ways to compete and succeed by:
- Gauging the cable industry's progress in deploying business services so far, looking at vendor equipment orders, product plans, industry capital spending budgets, cable operator deployments of different services, and MSO strategies for future commercial rollouts.
- Examining the technical, operational, and competitive issues raised by the commercial services market, weighing the key problems encountered by MSOs deploying business services, and exploring the innovative methods that industry players are developing to solve them.
- Laying out the course that the cable industry will likely follow over the next year, reviewing the current strategies of equipment vendors and cable providers, and predicting how they will pursue various sectors of the business services market in 2010.
- Assessing the cable industry's costs of delivering mission-critical business services, looking at both the capital and operating expenses of upgrading cable HFC plant for two-way reliability and redundancy, installing new fiber links, expanding into wireless broadband, and maintaining the plant at the high performance standards demanded by commercial customers.
- Providing constructive and practical advice to cable operators on the way forward, offering suggestions from tech vendors, MSO officials, industry consultants, and other experts for developing and deploying business services without disrupting their core residential service operations.
Among the key questions we will seek to answer:
- How is the recession affecting the cable industry's efforts to boost its commercial market share?
- How prepared is the industry's HFC plant for mission-critical commercial services, particularly advanced telephony and carrier-grade Ethernet services?
- How are cable operators gearing up to deliver more advanced business services?
- How much will it cost the industry to keep upgrading its plant for commercial prime-time readiness?
- What kinds of new equipment and software are tech vendors testing, developing, and deploying for commercial services rollouts?
- Which business services and commercial features are proving most popular so far? Which ones are coming up short right now?
- How are cable operators pricing and promoting business services to the skeptical enterprise market?
With the phone companies increasingly vulnerable to competition, and commercial VoIP service becoming more sophisticated, the time is ripe for cable operators to grab a larger chunk of the ever-expanding business services market.
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Who should attend?
- Cable operators that are seeking ways to offer voice, video, and data services to commercial customers.
- Small, medium-sized, and larger firms that are seeking alternatives to their incumbent telecom providers.
- Service integrators and commercial consultants that act as brokers for businesses seeking telecom services.
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Event attendees who register before Nov. 30 will receive the following:
1. FREE Heavy Reading special report, "Cable Next-Gen Technology Update” (a value of $900)
2. Soft copy of conference materials for download on-site and post event
3. Automatic entry to win an iPod Nano. Winner must be present to win: Contest Rules
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The regular price of this event is $500. However, if you are employed by a cable network/programmer, cable/MSO or service provider or are a network professional at a large enterprise, educational establishment, utility, or government agency, you may qualify for free admission, provided you confirm your attendance by Monday, Nov. 30, 2009.
To register for this event, please click here:
Register for The Future of Cable Business Services 2009
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