& cplSiteName &

Knocking on the M-commerce Door

Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes

The past few months have seen more telcos inserting themselves into the mobile money and mobile commerce value chains.

In Spain, Telefónica SA announced partnerships with financial institutions CaixaBank and Santander to create a new business in mobile banking, including a mobile wallet. (See Telefónica Brokers Mobile Money Alliance.)

Meanwhile PT XL Axiata Tbk. in Indonesia is set to use the Amdocs Ltd. Mobile Payments solution to offer direct carrier billing and allow consumers to purchase apps and in-app content without the need to use a credit card or engage in lengthy registration processes.

These two announcements are significant: The Spanish venture will target more than 500,000 Spanish merchants; while XL Axiata's venture will allow the provider to extend its service to other app stores such as Google Play and other global aggregators as they enter the Indonesian market.

Though these use cases are different, both will be interesting to monitor -- the value propositions are promising but customer uptake is hard to predict.

For example, CaixaBank took part in the NFC (Near Field Communication) Experience at this year's Mobile World Congress, where attendees could exchange information and conduct transactions at locations throughout the event's location via any NFC-enabled device. Of the event's 72,000 mobile-savvy attendees, only 10,500 took advantage of the NFC Experience, according to the show's organizer, GSM Association (GSMA). That's a low percentage, given the profile of the event's attendees.

That doesn't mean NFC and mobile transactions will not take off in developed mobile economies, though. Mobile operators need to be ready to provide all manner of mobile commerce services: They need to insert themselves into the mobile banking and mobile commerce value chain, or they may find themselves wishing, once again, that they'd been quicker to market.

— Sarah Wallace, Analyst, Heavy Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Heavy Lifting Analyst Notes
ETSI's wonderfully named Experiential Networked Intelligence (ENI) group, which aims to help operators better understand and improve the management of their networks, has sprung to life.
SPRING has sprung in the routing community.
Call it Industry 4.0, Industry-X, Industrial IoT, the Industrial Internet – by any name, it offers tremendous opportunities to transform productivity across many sectors of the economy.
Just like 3G, 4G and Long Term Evolution (LTE), 5G isn't kicking WiFi to the curb. Mixing WiFi with LTE and 5G networks offers mobile operators numerous market opportunities.
Service providers surveyed for this report are cautiously optimistic about automating business/operations support system (B/OSS) – more than half are already taking steps to automate B/OSS, and even more plan to do so within the next two years.
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Telco Job Prospects Go From Bad to Worse
Iain Morris, News Editor, 6/22/2018
Larry Ellison Laughed at the Cloud, Now the Cloud Is Laughing Back
Mitch Wagner, Executive Editor, Light Reading, 6/20/2018
Mavenir's Billion-Dollar Blueprint
Ray Le Maistre, Editor-in-Chief, 6/18/2018
5G Transport – Where Do We Start?
Ray Le Maistre, Editor-in-Chief, 6/21/2018
Animals with Phones
Backing Up Your Work Is Crucial Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed