& cplSiteName &

Juniper's Feeva Pitch

Light Reading
News Wire Feed
Light Reading
1/20/2010
50%
50%

SUNNYVALE, Calif. -- Juniper Networks(R) (NYSE: JNPR) today announced that Feeva Technology, Inc., the innovator in Addressable Digital Advertising solutions for online content and advertising, has become a Juniper Networks SDK application developer. As a valued partner, Feeva will have access to Juniper engineering guidance and support that will enable them to develop solutions tightly integrated with the Juniper Networks Junos(R) operating system.

Feeva is planning to use the Junos SDK to integrate its MediaEnabler(TM) solution with Juniper's carrier grade software and routing platforms, which will enable broadband and mobile service providers to leverage existing network assets while delivering a range of services that create value for the online advertising ecosystem.

MediaEnabler delivers a broad range of audience intelligence solutions that use real-time market segmentation to enable online advertisers to accurately deliver relevant marketing campaigns to their intended audiences. Service providers benefit through increased revenue streams, while consumers benefit from greater control of their privacy on the Internet, with no risk of their information or Web behavior being tracked or monitored.

'Feeva is at the forefront of driving innovative marketing campaigns that can benefit the full ecosystem of advertisers, service providers and consumers,' said Manoj Leelanivas, senior vice president and general manager of Edge & Aggregation Business Unit, Juniper Networks. 'Adding Feeva's Addressable Digital Advertising solution into our Junos SDK application portfolio demonstrates our commitment to leveraging technology leadership that helps our service provider customers gain additional revenues from their existing network assets.'

Juniper Networks Inc. (NYSE: JNPR)

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Is Gmail Testing Self-Destructing Messages?
Mitch Wagner, Mitch Wagner, Editor, Enterprise Cloud, Light Reading, 4/13/2018
BDAC Blowback – Ex-Chair Arrested
Mari Silbey, Senior Editor, Cable/Video, 4/17/2018
I'm Back for the Future of Communications
Phil Harvey, US News Editor, 4/20/2018
Verizon: Lack of Interoperability, Consistency Slows Automation
Carol Wilson, Editor-at-large, 4/18/2018
AT&T Exec Dishes That He's Not So Hot on Rival-Partner Comcast
Mari Silbey, Senior Editor, Cable/Video, 4/19/2018
Animals with Phones
I Heard There Was a Dresscode... Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed