EINDHOVEN, The Netherlands -- NXP Semiconductors today announced that Interactive Television Networks, Inc. (OTCBB:ITTV - News; ITVN), a leading provider of hardware, software and interactive networks to the Internet Protocol Television (IPTV) market, has selected the NXP STB810 set-top box semiconductor solution to build IP set-top box (STB) devices for mass deployment in the U.S. ITVN's new IP-STBs will offer an unparalleled interactive IPTV experience for consumers to play back the thousands of unique and on-demand videos.

"IPTV subscriber revenue will reach more than $27 billion in the next four years," said Mark Kirstein, vice president Multimedia Content & Services, iSuppli. "However, in order for the IPTV market to reach its full potential, consumers need devices that are easy-to-use and enable a smooth transition from traditional TV to IPTV. NXP offers advanced technology solutions to providers of IP-STBs for a more personalized, seamless experience."

"After reviewing all of our options, we determined that NXP offers the most reliable, interactive, future-proof solution, which is already in use in over two million TV sets worldwide," said Charles Prast, CEO, ITVN. "Our priority at ITVN is to increase our U.S. presence in the IPTV market through our Smarter TV(TM) offering and the only way to do that is to provide consumers with a feature-rich IP-STB. With the NXP IP-STB reference design, we can offer a truly superior device for better overall performance, more compatibility and upgrade options, and higher quality graphics."

"NXP is at the forefront of the next wave of television entertainment and is committed to bringing vibrant media to the fast-growing global IPTV market," said Guus Frericks, vice president, Business Line STB and Home Media Devices, NXP Semiconductors. "NXP is working with leaders like ITVN to provide consumers with a device that offers specialized video programming on demand and at a lower cost. The IP-STB will drive adoption of IPTV and provide a better consumer experience and a business model that is profitable for content owners and technology providers."

NXP Semiconductors N.V. (Nasdaq: NXPI)