ATLANTA -- Optimi, the global leader in providing wireless carriers network planning, optimization and performance solutions, today announced the appointment of Mr. William Clift as President and Chief Executive Officer.

Mr. Clift is a senior wireless industry veteran, bringing nearly thirty years of industry experience. Formerly, he held the position as Chief Technology and Strategy Officer for Cingular Wireless. At Cingular, he was responsible for creating and implementing overall technology strategy, including network architecture planning, evaluation and selection of technology for deployment, technical product and service deployment processes. Mr. Clift has also held senior executive positions in American Cellular Communications Corporation and Bell South Mobility.

"We are very excited that Bill will lead Optimi as we continue our successful global expansion. His leadership experience and industry expertise will be invaluable in driving Optimi towards its long term strategic objectives," said Khalid Hamied, Optimi's CTO. "We are at a stage in our evolution where a senior leader of Clift's caliber is required to take the company to the next stage in its evolution," concluded Hamied.

Clift said that he decided to join Optimi because of the unlimited opportunities for growth and innovation stemming from the cumulative intellectual capital of the employee body and their ability to realize a return on it with flexibility and speed. "Optimi first attracted my attention as a young start-up company that bested established competitors and played a crucial roll in helping Cingular to effectively and efficiently transition from TDMA to GSM," Clift said. "Recently, Optimi has strategically positioned itself by successfully branding the company, the software products and the personnel as experts in the migration to third generation UMTS network operations. The management team and employees have clearly demonstrated they have what it takes to bring wireless telecommunications into a new future."

Optimi