& cplSiteName &

Connected Cars: Tether Today, Embed in 10

Sarah Thomas
7/2/2014
50%
50%

The majority of connected cars on the road today are likely getting online via the driver's smartphone, but embedded connectivity is on track to become a standard feature over the next 10 years.

The ability to allow consumers to tether their smartphones to the car will be the biggest driver of the connected car space over the next 18 months, according to new research from Heavy Reading . However, in a separate report, Analysys Mason suggests that 90% of all new cars will have embedded connectivity by 2024. (See MNOs Need to Get in the Driver's Seat.)

Both reports could certainly be right. The reality is that the connected car space is a hotbed of excitement right now, but connectivity, business models, and app considerations are still being worked out as the industry figures out what consumers want, how they want it, and what they'll pay for.

"For now, built-in options might provide stronger connections, but consumers overall prefer tethering their existing smartphones to cars via Bluetooth or USB cables so they can have full access to their personal contacts and playlists," says Denise Culver, an analyst at Heavy Reading and author of its report.

In Analysys Mason's forecast, 48% of cars in the world will have embedded connectivity by 2024, and 48% of car owners will be able to pair their smartphone with their vehicle's infotainment system. Consumers may begin to expect their in-car experience to align with their out-of-car life, the analyst firm says, meaning they'll want access to all their apps anywhere they go.

That said, Culver says that how manufacturers address the issue of how many apps to introduce is still in flux, as well. They (rightfully) have concerns about security and reliability, so they aren't willing to open their car doors to every app out there. (See Finding the Value in Transportation Telematics, Nokia Pumps $100M into Connected Cars, Apple CarPlay Puts Siri in the Driver's Seat, and Are Connected Cars Creepy or Cool?)

"Most auto manufacturers will want to maintain control over developers, while also limiting the number of apps available in the car," Culver says.

This means that operators will have to be flexible in how they bill for in-car connectivity -- whether it's by app, a data add-on, part of a bucket (for which AT&T Inc. (NYSE: T) is angling), or built into the cost of the car. Right now, most are figuring out what business model resonates the most with consumers while working through regulatory and safety concerns. (See AT&T Makes GM Cars a Data Plan Add-On, Volvo: AT&T HSPA+ Can Drive My Car, and AT&T Tests Drivers' Desire to Pay for LTE.)

"User-friendly service packaging and subscription models are attracting growing numbers of consumers to connected car solutions, even as car manufacturers, OEMs and governments develop strategies for how connected cars can improve safety and communication on the roads for the future," Culver concludes in the report.

— Sarah Reedy, Senior Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
7/2/2014 | 8:09:41 PM
Re: More distracted driving
Conversely could there be an always talking "backseat driver" programs that use the Google Car 360 degree scanner, but pass the information to the driver by voice rather than steering it himself.

Although from what I've seen of Google's technology (they now have videos of a car with no steering wheel and no pedals...100% automatic with no manual override) we're basically...there.

 
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
7/2/2014 | 7:53:37 PM
Re: More distracted driving
Eliminating distracted drivers is certainly going to be a challenge as apps expand in complexity and volume, and drivers get habituated to using devices in cars for more and more tasks. Getting voice control will certainly be a goal, but even then, it's going to take some creativity and study to get it right to allow our eyes and minds to stay focused on driving safely.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
7/2/2014 | 12:20:01 PM
Re: More distracted driving
I was doing some house hunting yesterday, so I had my Android phone and was trying to use Navigate with Google Voice.   It both worked and didn't.   On a good try I can simply say "Navigate to 1234 56th Street ..." and it will start up sending me voice directions.

However, it's still a bit clunky as I have to click the microphone to start Google Voice.  And some times it immediately starts Navigating me and other times it wants me to press more buttons.

Voice has to be the most under-utilized feature of Android smartphones right now.  I'm astounded at how much I can do with voice commands ("set alarm for 9:30").  And yet few seem to use it.   When I said "World Cup" to my smartphone while at Starbucks recently, so I could get the day's scores, people looked as if I had just landed my saucer in the parking lot.   You mean you never use your phone like this?  I guess not!

That said, I would want nearly all voice command in a driving situation.  (At least until they automate driving...then I'll be reading a tablet while my car drives me.)

 
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
7/2/2014 | 11:16:25 AM
More distracted driving
While some aspects of the connected car seem good, especially for emergencies or long trips, there's enough distracted driving today without it. I'm afraid distracted driving and resulting collisions would spike with too much connectivity. Havings streaming audio is one thing, but add video and the Google driverless cars will be the safest on the road.
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Documentaries
All Change in Video

2|11|16   |   33:12   |   (1) comment


At this moderated panel at 2020 Vision in Dublin, Alan Breznick, Cable/Video Practice Leader of Light Reading, sits down with Jeff Finkelstein, director of network architecture at Cox Communications, to discuss the rapidly changing video market.
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (1) comment


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
AT&T Lights Fire Under 5G, Plans 2016 Trials
Iain Morris, News Editor, 2/12/2016
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Andreessen Facepalms on Facebook Free Basics
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/10/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.