& cplSiteName &

Connected Cars: Tether Today, Embed in 10

Sarah Thomas
7/2/2014
50%
50%

The majority of connected cars on the road today are likely getting online via the driver's smartphone, but embedded connectivity is on track to become a standard feature over the next 10 years.

The ability to allow consumers to tether their smartphones to the car will be the biggest driver of the connected car space over the next 18 months, according to new research from Heavy Reading . However, in a separate report, Analysys Mason suggests that 90% of all new cars will have embedded connectivity by 2024. (See MNOs Need to Get in the Driver's Seat.)

Both reports could certainly be right. The reality is that the connected car space is a hotbed of excitement right now, but connectivity, business models, and app considerations are still being worked out as the industry figures out what consumers want, how they want it, and what they'll pay for.

"For now, built-in options might provide stronger connections, but consumers overall prefer tethering their existing smartphones to cars via Bluetooth or USB cables so they can have full access to their personal contacts and playlists," says Denise Culver, an analyst at Heavy Reading and author of its report.

In Analysys Mason's forecast, 48% of cars in the world will have embedded connectivity by 2024, and 48% of car owners will be able to pair their smartphone with their vehicle's infotainment system. Consumers may begin to expect their in-car experience to align with their out-of-car life, the analyst firm says, meaning they'll want access to all their apps anywhere they go.

That said, Culver says that how manufacturers address the issue of how many apps to introduce is still in flux, as well. They (rightfully) have concerns about security and reliability, so they aren't willing to open their car doors to every app out there. (See Finding the Value in Transportation Telematics, Nokia Pumps $100M into Connected Cars, Apple CarPlay Puts Siri in the Driver's Seat, and Are Connected Cars Creepy or Cool?)

"Most auto manufacturers will want to maintain control over developers, while also limiting the number of apps available in the car," Culver says.

This means that operators will have to be flexible in how they bill for in-car connectivity -- whether it's by app, a data add-on, part of a bucket (for which AT&T Inc. (NYSE: T) is angling), or built into the cost of the car. Right now, most are figuring out what business model resonates the most with consumers while working through regulatory and safety concerns. (See AT&T Makes GM Cars a Data Plan Add-On, Volvo: AT&T HSPA+ Can Drive My Car, and AT&T Tests Drivers' Desire to Pay for LTE.)

"User-friendly service packaging and subscription models are attracting growing numbers of consumers to connected car solutions, even as car manufacturers, OEMs and governments develop strategies for how connected cars can improve safety and communication on the roads for the future," Culver concludes in the report.

— Sarah Reedy, Senior Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
7/2/2014 | 8:09:41 PM
Re: More distracted driving
Conversely could there be an always talking "backseat driver" programs that use the Google Car 360 degree scanner, but pass the information to the driver by voice rather than steering it himself.

Although from what I've seen of Google's technology (they now have videos of a car with no steering wheel and no pedals...100% automatic with no manual override) we're basically...there.

 
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
7/2/2014 | 7:53:37 PM
Re: More distracted driving
Eliminating distracted drivers is certainly going to be a challenge as apps expand in complexity and volume, and drivers get habituated to using devices in cars for more and more tasks. Getting voice control will certainly be a goal, but even then, it's going to take some creativity and study to get it right to allow our eyes and minds to stay focused on driving safely.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
7/2/2014 | 12:20:01 PM
Re: More distracted driving
I was doing some house hunting yesterday, so I had my Android phone and was trying to use Navigate with Google Voice.   It both worked and didn't.   On a good try I can simply say "Navigate to 1234 56th Street ..." and it will start up sending me voice directions.

However, it's still a bit clunky as I have to click the microphone to start Google Voice.  And some times it immediately starts Navigating me and other times it wants me to press more buttons.

Voice has to be the most under-utilized feature of Android smartphones right now.  I'm astounded at how much I can do with voice commands ("set alarm for 9:30").  And yet few seem to use it.   When I said "World Cup" to my smartphone while at Starbucks recently, so I could get the day's scores, people looked as if I had just landed my saucer in the parking lot.   You mean you never use your phone like this?  I guess not!

That said, I would want nearly all voice command in a driving situation.  (At least until they automate driving...then I'll be reading a tablet while my car drives me.)

 
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
7/2/2014 | 11:16:25 AM
More distracted driving
While some aspects of the connected car seem good, especially for emergencies or long trips, there's enough distracted driving today without it. I'm afraid distracted driving and resulting collisions would spike with too much connectivity. Havings streaming audio is one thing, but add video and the Google driverless cars will be the safest on the road.
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Telecom Innovators Video Showcase
Masergy's NFV Journey

7|11|17   |     |   (0) comments


Ray Watson, vice president of global technology at Masergy, discusses the advantages and challenges in entering the still-maturing NFV market for the past three years.
Telecom Innovators Video Showcase
Mavenir on RCS Cloud Platform & Multi-ID

7|10|17   |     |   (0) comments


Guillaume Le Mener, head of marketing and corporate development at Mavenir, discussed RCS and the recent launch of Multi-ID, which supports T-Mobile's DIGITS, the revolutionary new technology that breaks down the limitation of one number per phone and one phone per number.
LRTV Custom TV
ADTRAN Executive Outlines Trends in Next-Generation 10-Gigabit Cable Networks

7|10|17   |     |   (0) comments


Hossam Salib, VP of Cable and Wireless Strategy at ADTRAN, outlines key trends as MSOs begin to deploy next-generation Gigabit and 10-Gigabit cable networks. In the interview, Hossam outlines the advantages of a Fiber Deep architecture, FTTH options including EPON and RFoG, and the importance of SDN and NFV in building next-generation high-bandwidth cable networks.
LRTV Interviews
Global Capacity: Bandwidth Demand Driving Ethernet Growth

7|6|17   |   6:37   |   (0) comments


At Light Reading's Big Communications Event in Austin, Texas, Global Capacity's VP of Marketing Mary Stanhope talks about how the demand for bandwidth is changing the way service providers deliver broadband services.
LRTV Interviews
Colt's Services Chief on Digital Delivery

7|5|17   |   16:12   |   (0) comments


Rogier Bronsgeest, the chief customer experience officer (chief CEO!) at Colt, discusses the way in which the service provider interacts with its customers these days and his aggressive net promoter score (NPS) targets.
Women in Comms Introduction Videos
BT VP: Women Should Fill Security Talent Gap

7|5|17   |   6:00   |   (2) comments


By 2020 there will be six security jobs for every qualified worker, and Kate Kuehn, vice president of Security for BT in the Americas, says BT wants to encourage women to fill the shortage in jobs.
LRTV Interviews
Colt Sales Exec on Services Trends

7|4|17   |   12:59   |   (0) comments


Colt's sales director for enterprise, James Kershaw, sheds some light on the services currently in demand and how network upgrades are influencing customer demand.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Mobile to Power Online Video Consumption – Zenith
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 7/19/2017
Can Mushroom Sprout in Crowded SD-WAN Field?
Carol Wilson, Editor-at-large, 7/18/2017
AI Will Be Ubiquitous in 2020 but Overhyped in 2017 – Gartner
Sarah Thomas, Director, Women in Comms, 7/18/2017
BBC Head: We Must Reinvent Broadcasting for a New Generation
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 7/21/2017
Qualcomm Takes Q3 Pummeling From Apple
Iain Morris, News Editor, 7/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Fuzzy Quick Fix Click Here
If you can't access it, is it really broken?
Latest Comment
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.