Light Reading
Most connecting in the car today is done through smartphone tethering, Heavy Reading says, but Analysys Mason predicts 90% of cars will be connected in the next 10 years.

Connected Cars: Tether Today, Embed in 10

Sarah Thomas
7/2/2014
50%
50%

The majority of connected cars on the road today are likely getting online via the driver's smartphone, but embedded connectivity is on track to become a standard feature over the next 10 years.

The ability to allow consumers to tether their smartphones to the car will be the biggest driver of the connected car space over the next 18 months, according to new research from Heavy Reading . However, in a separate report, Analysys Mason suggests that 90% of all new cars will have embedded connectivity by 2024. (See MNOs Need to Get in the Driver's Seat.)

Both reports could certainly be right. The reality is that the connected car space is a hotbed of excitement right now, but connectivity, business models, and app considerations are still being worked out as the industry figures out what consumers want, how they want it, and what they'll pay for.

"For now, built-in options might provide stronger connections, but consumers overall prefer tethering their existing smartphones to cars via Bluetooth or USB cables so they can have full access to their personal contacts and playlists," says Denise Culver, an analyst at Heavy Reading and author of its report.

In Analysys Mason's forecast, 48% of cars in the world will have embedded connectivity by 2024, and 48% of car owners will be able to pair their smartphone with their vehicle's infotainment system. Consumers may begin to expect their in-car experience to align with their out-of-car life, the analyst firm says, meaning they'll want access to all their apps anywhere they go.

That said, Culver says that how manufacturers address the issue of how many apps to introduce is still in flux, as well. They (rightfully) have concerns about security and reliability, so they aren't willing to open their car doors to every app out there. (See Finding the Value in Transportation Telematics, Nokia Pumps $100M into Connected Cars, Apple CarPlay Puts Siri in the Driver's Seat, and Are Connected Cars Creepy or Cool?)

"Most auto manufacturers will want to maintain control over developers, while also limiting the number of apps available in the car," Culver says.

This means that operators will have to be flexible in how they bill for in-car connectivity -- whether it's by app, a data add-on, part of a bucket (for which AT&T Inc. (NYSE: T) is angling), or built into the cost of the car. Right now, most are figuring out what business model resonates the most with consumers while working through regulatory and safety concerns. (See AT&T Makes GM Cars a Data Plan Add-On, Volvo: AT&T HSPA+ Can Drive My Car, and AT&T Tests Drivers' Desire to Pay for LTE.)

"User-friendly service packaging and subscription models are attracting growing numbers of consumers to connected car solutions, even as car manufacturers, OEMs and governments develop strategies for how connected cars can improve safety and communication on the roads for the future," Culver concludes in the report.

— Sarah Reedy, Senior Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
7/2/2014 | 8:09:41 PM
Re: More distracted driving
Conversely could there be an always talking "backseat driver" programs that use the Google Car 360 degree scanner, but pass the information to the driver by voice rather than steering it himself.

Although from what I've seen of Google's technology (they now have videos of a car with no steering wheel and no pedals...100% automatic with no manual override) we're basically...there.

 
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
7/2/2014 | 7:53:37 PM
Re: More distracted driving
Eliminating distracted drivers is certainly going to be a challenge as apps expand in complexity and volume, and drivers get habituated to using devices in cars for more and more tasks. Getting voice control will certainly be a goal, but even then, it's going to take some creativity and study to get it right to allow our eyes and minds to stay focused on driving safely.
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
7/2/2014 | 12:20:01 PM
Re: More distracted driving
I was doing some house hunting yesterday, so I had my Android phone and was trying to use Navigate with Google Voice.   It both worked and didn't.   On a good try I can simply say "Navigate to 1234 56th Street ..." and it will start up sending me voice directions.

However, it's still a bit clunky as I have to click the microphone to start Google Voice.  And some times it immediately starts Navigating me and other times it wants me to press more buttons.

Voice has to be the most under-utilized feature of Android smartphones right now.  I'm astounded at how much I can do with voice commands ("set alarm for 9:30").  And yet few seem to use it.   When I said "World Cup" to my smartphone while at Starbucks recently, so I could get the day's scores, people looked as if I had just landed my saucer in the parking lot.   You mean you never use your phone like this?  I guess not!

That said, I would want nearly all voice command in a driving situation.  (At least until they automate driving...then I'll be reading a tablet while my car drives me.)

 
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
7/2/2014 | 11:16:25 AM
More distracted driving
While some aspects of the connected car seem good, especially for emergencies or long trips, there's enough distracted driving today without it. I'm afraid distracted driving and resulting collisions would spike with too much connectivity. Havings streaming audio is one thing, but add video and the Google driverless cars will be the safest on the road.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (3) comments


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
BlackBerry Wants Net Neutrality Protection – That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive