& cplSiteName &

Icontrol, Indiegogo Team to Boost IoT

Jason Meyers
9/3/2014
50%
50%

Icontrol has launched a new effort to help foster development of the Internet of Things (IoT) sector, including a partnership with crowdfunding site Indiegogo to lend credence to IoT startups.

Icontrol Networks Inc. , a maker of software for home security and automation, has launched its OpenHome Labs program to help accelerate the success of IoT app and device developers. Through the program, Icontrol will provide technology development, branding guidance, certification on Icontrol's development platform and connections to the company's long list of customers in home automation -- which includes several telecom and cable providers.

"Startups don't have a lot of money or a clear path to success and distribution," says Greg Roberts, VP of marketing for Icontrol. "OpenHome Labs knocks down those barriers."

In addition to the incubator program, Icontrol has partnered with Indiegogo to provide support to connected devices seeking funding on the crowdfunding site. The partnership is designed to give those companies more credibility to potential funders by virtue of Icontrol's support and stamp of approval.

"Indiegogo always has the next big things, so we dreamed up an idea for collaboration -- a way that we could leverage the 22 million devices that connect to our system," says Jason Domangue, VP of ecosystem development at Icontrol. "How can we leverage that distribution to help startup companies accelerate their funding and their go to market?"

That's done through technology support in the labs -- lending Icontrol's expertise to development of more effective APIs and user interfaces and better RF connectivity schemes, for example -- but also through connectivity to Icontrol's platform and customer base.

"One thing we recommend to people is to demonstrate as much as you can how you're a legit company," says Kate Drane, design, tech and hardware lead at Indiegogo. "Having the Icontrol seal of approval goes a long way toward building consumer confidence. It establishes very quickly that a company is legit, and it builds confidence in funders."


Get the latest on the evolution of connected things by visiting Light Reading's dedicated IoT content channel.


Three startups participating in the Icontrol OpenHome Labs program are already launching their Indiegogo campaigns as part of the new partnership: Bttn, which has created a physical button that can be programmed to trigger any number of actions or chains of actions; Reemo, which makes a wrist-worn control device geared toward the eldercare sector; and Zen, a connected thermostat.

The collaboration with Indiegogo is a boon for Icontrol because it has the potential to quickly expand the community of application and device makers building their solutions on the company's software platform, as well as the potential for deployment of those devices by Icontrol's existing and future customer base. "We're doing everything we can to get our service providers to leverage the devices," Domangue says.

Icontrol won't limit the number of companies accepted into the OpenHome Labs program, but will select applicants based on factors like technical feasibility, market differentiation, hardware design and experience of the management team.

"We're looking for ways for people to interact with our software differently," Domangue says. "We're trying to be very fluid to accommodate this sector of the market and let innovation thrive."

— Jason Meyers, Senior Editor, Utility Communications/IoT, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/8/2014 | 2:41:00 PM
Re: The Internet of Small Things
correct me if I'm wrong, but this only enhances the question of why this has taken so long.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/8/2014 | 2:39:59 PM
Re: The Internet of Small Things
You touch on the very important topic of the lack of any real proactive promotion and matching by app stores and project funding sites. This is something I looked at years ago for a now defunct project, which has yet to be addressed.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/8/2014 | 2:31:45 PM
Re: The Internet of Small Things
@Jasonmeyers: "Wouldn't an app in an app store have to be already funded and developed to get accepted?"

To get proper visibility in an app store one must have lots of communication with the client base. To just get discovered without ads and marketing needs a whole lot of luck, so yes, I don't think an app on the marketplace would have done any good for proper funding.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/8/2014 | 2:29:52 PM
Re: The Internet of Small Things
"On the crowdfunding element. The main purpose of IndieGogo and Kickstarter has always been less about the money but about proving demand, and Icontrol could've done that by engaging their existing client base."

Icontrol is providing a base for accumulation and services for IOT software development along with a poking nose in the kickstarter site. The main aim of Icontrol seems to be having a well organized and synchronized system of IOT so that later when the IOT structure changes, they can make profits based on goodwill value.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/3/2014 | 5:32:39 PM
Re: The Internet of Small Things
Granted the crowdfunding element wasnt there, although that's been in place and widely recognized since 2010. The main challenge however has always been the legitimacy, and Icontrol could've put themselves center stage with an ecosystem development strategy that grew as more capabilities developed.

On the crowdfunding element. The main purpose of IndieGogo and Kickstarter has always been less about the money but about proving demand, and Icontrol could've done that by engaging their existing client base.

I guess my point is that unless there's a new cultural approach with CEO backing, if it takes 5+ years to recognize this opportunity, what will it take to recognize the next opportunity or will they miss it entirely?...
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
9/3/2014 | 4:55:31 PM
Re: The Internet of Small Things
Good point. But the funding and early-stage development support aspects of this adds another wrinkle, right? Wouldn't an app in an app store have to be already funded and developed to get accepted? 
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/3/2014 | 4:36:44 PM
Re: The Internet of Small Things
I agree on the value, lthough I'm surprised it took this long, as I was expecting something like this from them 5 years ago once the iPhone/Appstore showed the approach worked.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
9/3/2014 | 10:54:51 AM
The Internet of Small Things
I think Icontrol is smart to identify that for now at least, the most innovative apps and devices that make up the evolving Internet of Things could come from the most unlikely sources. This lab and its alignment with Indiegogo puts the company in a good position to latch on to early-stage, out-of-nowhere ideas, embed its platform and push the product out to its sizable customer base. 
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (0) comments


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
LRTV Interviews
Heavy Reading: Big Video Set to Disrupt

1|6|17   |   4:39   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's Adi Kishore talks about the challenges of managing and monetizing bandwidth-intensive video, and how service providers will need to transform their networks to cope with the big video explosion.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Ericsson: 5G Heralds 'New' New Economy
Mari Silbey, Senior Editor, Cable/Video, 1/12/2017
Next Plugfest Gets G.fast Closer to Market
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 1/13/2017
Cable Has One Thing Verizon Needs
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Growing Pains Will Force Telcos to Shape Up
Iain Morris, News Editor, 1/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.