& cplSiteName &

Icontrol, Indiegogo Team to Boost IoT

Jason Meyers
9/3/2014
50%
50%

Icontrol has launched a new effort to help foster development of the Internet of Things (IoT) sector, including a partnership with crowdfunding site Indiegogo to lend credence to IoT startups.

Icontrol Networks Inc. , a maker of software for home security and automation, has launched its OpenHome Labs program to help accelerate the success of IoT app and device developers. Through the program, Icontrol will provide technology development, branding guidance, certification on Icontrol's development platform and connections to the company's long list of customers in home automation -- which includes several telecom and cable providers.

"Startups don't have a lot of money or a clear path to success and distribution," says Greg Roberts, VP of marketing for Icontrol. "OpenHome Labs knocks down those barriers."

In addition to the incubator program, Icontrol has partnered with Indiegogo to provide support to connected devices seeking funding on the crowdfunding site. The partnership is designed to give those companies more credibility to potential funders by virtue of Icontrol's support and stamp of approval.

"Indiegogo always has the next big things, so we dreamed up an idea for collaboration -- a way that we could leverage the 22 million devices that connect to our system," says Jason Domangue, VP of ecosystem development at Icontrol. "How can we leverage that distribution to help startup companies accelerate their funding and their go to market?"

That's done through technology support in the labs -- lending Icontrol's expertise to development of more effective APIs and user interfaces and better RF connectivity schemes, for example -- but also through connectivity to Icontrol's platform and customer base.

"One thing we recommend to people is to demonstrate as much as you can how you're a legit company," says Kate Drane, design, tech and hardware lead at Indiegogo. "Having the Icontrol seal of approval goes a long way toward building consumer confidence. It establishes very quickly that a company is legit, and it builds confidence in funders."


Get the latest on the evolution of connected things by visiting Light Reading's dedicated IoT content channel.


Three startups participating in the Icontrol OpenHome Labs program are already launching their Indiegogo campaigns as part of the new partnership: Bttn, which has created a physical button that can be programmed to trigger any number of actions or chains of actions; Reemo, which makes a wrist-worn control device geared toward the eldercare sector; and Zen, a connected thermostat.

The collaboration with Indiegogo is a boon for Icontrol because it has the potential to quickly expand the community of application and device makers building their solutions on the company's software platform, as well as the potential for deployment of those devices by Icontrol's existing and future customer base. "We're doing everything we can to get our service providers to leverage the devices," Domangue says.

Icontrol won't limit the number of companies accepted into the OpenHome Labs program, but will select applicants based on factors like technical feasibility, market differentiation, hardware design and experience of the management team.

"We're looking for ways for people to interact with our software differently," Domangue says. "We're trying to be very fluid to accommodate this sector of the market and let innovation thrive."

ó Jason Meyers, Senior Editor, Utility Communications/IoT, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/8/2014 | 2:41:00 PM
Re: The Internet of Small Things
correct me if I'm wrong, but this only enhances the question of why this has taken so long.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/8/2014 | 2:39:59 PM
Re: The Internet of Small Things
You touch on the very important topic of the lack of any real proactive promotion and matching by app stores and project funding sites. This is something I looked at years ago for a now defunct project, which has yet to be addressed.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/8/2014 | 2:31:45 PM
Re: The Internet of Small Things
@Jasonmeyers: "Wouldn't an app in an app store have to be already funded and developed to get accepted?"

To get proper visibility in an app store one must have lots of communication with the client base. To just get discovered without ads and marketing needs a whole lot of luck, so yes, I don't think an app on the marketplace would have done any good for proper funding.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/8/2014 | 2:29:52 PM
Re: The Internet of Small Things
"On the crowdfunding element. The main purpose of IndieGogo and Kickstarter has always been less about the money but about proving demand, and Icontrol could've done that by engaging their existing client base."

Icontrol is providing a base for accumulation and services for IOT software development along with a poking nose in the kickstarter site. The main aim of Icontrol seems to be having a well organized and synchronized system of IOT so that later when the IOT structure changes, they can make profits based on goodwill value.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/3/2014 | 5:32:39 PM
Re: The Internet of Small Things
Granted the crowdfunding element wasnt there, although that's been in place and widely recognized since 2010. The main challenge however has always been the legitimacy, and Icontrol could've put themselves center stage with an ecosystem development strategy that grew as more capabilities developed.

On the crowdfunding element. The main purpose of IndieGogo and Kickstarter has always been less about the money but about proving demand, and Icontrol could've done that by engaging their existing client base.

I guess my point is that unless there's a new cultural approach with CEO backing, if it takes 5+ years to recognize this opportunity, what will it take to recognize the next opportunity or will they miss it entirely?...
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
9/3/2014 | 4:55:31 PM
Re: The Internet of Small Things
Good point. But the funding and early-stage development support aspects of this adds another wrinkle, right? Wouldn't an app in an app store have to be already funded and developed to get accepted? 
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/3/2014 | 4:36:44 PM
Re: The Internet of Small Things
I agree on the value, lthough I'm surprised it took this long, as I was expecting something like this from them 5 years ago once the iPhone/Appstore showed the approach worked.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
9/3/2014 | 10:54:51 AM
The Internet of Small Things
I think Icontrol is smart to identify that for now at least, the most innovative apps and devices that make up the evolving Internet of Things could come from the most unlikely sources. This lab and its alignment with Indiegogo puts the company in a good position to latch on to early-stage, out-of-nowhere ideas, embed its platform and push the product out to its sizable customer base. 
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Can Cable Climb Upmarket?

12|7|16   |     |   (0) comments


Carol Wilson and Alan Breznick assess cable's prospects for winning more enterprises in a landscape rocked by corporate M&A activity.
Women in Comms Introduction Videos
TalkTalk Exec: Find Your North Star at Work

12|7|16   |   3:38   |   (1) comment


Women need to find their purpose, a professional North Star, and create a personal board for themselves, according to Alex Tempest, director of partners at TalkTalk Business.
LRTV Interviews
Verizon: Beware Unknown Unknowns

12|7|16   |   04:58   |   (0) comments


Chris Novak, director of the Verizon Enterprise Solutions Risk Team, explains that enterprises who don't conduct a thorough audit of their assets often leave some things unprotected because they don't know they exist. Many times these unprotected assets are part of corporate M&A activity but left unshielded they can become a hacker's playground, he tells Light ...
LRTV Interviews
ETSI's CTO Talks NFV, 5G & NGP

12|5|16   |   09:45   |   (0) comments


Adrian Scrase, CTO at standards body ETSI, talks about the various initiatives and specifications developments related to NFV, 5G and NGP (next-generation protocols) that will underpin next-gen networks.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (2) comments


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
LRTV Interviews
Cox Prepping for Virtualization Trials

11|14|16   |     |   (0) comments


In this video interview, Cox's Jeff Finkelstein discusses MSO's plans to test managed business services in early 2017 and tackle Distributed Access Architectures.
Upcoming Live Events
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cable Nodes Becoming a Choke Point
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 12/5/2016
WiCipedia: After-School Coding, Salary Probing & Pro-Parenthood Companies
Eryn Leavens, Special Features & Copy Editor, 12/2/2016
Altice FTTH Bill Could Hit Almost $9.6B in US
Iain Morris, News Editor, 12/1/2016
Consolidated Snaps Up Fairpoint for $1.5B
Iain Morris, News Editor, 12/5/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.