& cplSiteName &

Icontrol, Indiegogo Team to Boost IoT

Jason Meyers
9/3/2014
50%
50%

Icontrol has launched a new effort to help foster development of the Internet of Things (IoT) sector, including a partnership with crowdfunding site Indiegogo to lend credence to IoT startups.

Icontrol Networks Inc. , a maker of software for home security and automation, has launched its OpenHome Labs program to help accelerate the success of IoT app and device developers. Through the program, Icontrol will provide technology development, branding guidance, certification on Icontrol's development platform and connections to the company's long list of customers in home automation -- which includes several telecom and cable providers.

"Startups don't have a lot of money or a clear path to success and distribution," says Greg Roberts, VP of marketing for Icontrol. "OpenHome Labs knocks down those barriers."

In addition to the incubator program, Icontrol has partnered with Indiegogo to provide support to connected devices seeking funding on the crowdfunding site. The partnership is designed to give those companies more credibility to potential funders by virtue of Icontrol's support and stamp of approval.

"Indiegogo always has the next big things, so we dreamed up an idea for collaboration -- a way that we could leverage the 22 million devices that connect to our system," says Jason Domangue, VP of ecosystem development at Icontrol. "How can we leverage that distribution to help startup companies accelerate their funding and their go to market?"

That's done through technology support in the labs -- lending Icontrol's expertise to development of more effective APIs and user interfaces and better RF connectivity schemes, for example -- but also through connectivity to Icontrol's platform and customer base.

"One thing we recommend to people is to demonstrate as much as you can how you're a legit company," says Kate Drane, design, tech and hardware lead at Indiegogo. "Having the Icontrol seal of approval goes a long way toward building consumer confidence. It establishes very quickly that a company is legit, and it builds confidence in funders."


Get the latest on the evolution of connected things by visiting Light Reading's dedicated IoT content channel.


Three startups participating in the Icontrol OpenHome Labs program are already launching their Indiegogo campaigns as part of the new partnership: Bttn, which has created a physical button that can be programmed to trigger any number of actions or chains of actions; Reemo, which makes a wrist-worn control device geared toward the eldercare sector; and Zen, a connected thermostat.

The collaboration with Indiegogo is a boon for Icontrol because it has the potential to quickly expand the community of application and device makers building their solutions on the company's software platform, as well as the potential for deployment of those devices by Icontrol's existing and future customer base. "We're doing everything we can to get our service providers to leverage the devices," Domangue says.

Icontrol won't limit the number of companies accepted into the OpenHome Labs program, but will select applicants based on factors like technical feasibility, market differentiation, hardware design and experience of the management team.

"We're looking for ways for people to interact with our software differently," Domangue says. "We're trying to be very fluid to accommodate this sector of the market and let innovation thrive."

— Jason Meyers, Senior Editor, Utility Communications/IoT, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/8/2014 | 2:41:00 PM
Re: The Internet of Small Things
correct me if I'm wrong, but this only enhances the question of why this has taken so long.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/8/2014 | 2:39:59 PM
Re: The Internet of Small Things
You touch on the very important topic of the lack of any real proactive promotion and matching by app stores and project funding sites. This is something I looked at years ago for a now defunct project, which has yet to be addressed.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/8/2014 | 2:31:45 PM
Re: The Internet of Small Things
@Jasonmeyers: "Wouldn't an app in an app store have to be already funded and developed to get accepted?"

To get proper visibility in an app store one must have lots of communication with the client base. To just get discovered without ads and marketing needs a whole lot of luck, so yes, I don't think an app on the marketplace would have done any good for proper funding.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
9/8/2014 | 2:29:52 PM
Re: The Internet of Small Things
"On the crowdfunding element. The main purpose of IndieGogo and Kickstarter has always been less about the money but about proving demand, and Icontrol could've done that by engaging their existing client base."

Icontrol is providing a base for accumulation and services for IOT software development along with a poking nose in the kickstarter site. The main aim of Icontrol seems to be having a well organized and synchronized system of IOT so that later when the IOT structure changes, they can make profits based on goodwill value.
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/3/2014 | 5:32:39 PM
Re: The Internet of Small Things
Granted the crowdfunding element wasnt there, although that's been in place and widely recognized since 2010. The main challenge however has always been the legitimacy, and Icontrol could've put themselves center stage with an ecosystem development strategy that grew as more capabilities developed.

On the crowdfunding element. The main purpose of IndieGogo and Kickstarter has always been less about the money but about proving demand, and Icontrol could've done that by engaging their existing client base.

I guess my point is that unless there's a new cultural approach with CEO backing, if it takes 5+ years to recognize this opportunity, what will it take to recognize the next opportunity or will they miss it entirely?...
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
9/3/2014 | 4:55:31 PM
Re: The Internet of Small Things
Good point. But the funding and early-stage development support aspects of this adds another wrinkle, right? Wouldn't an app in an app store have to be already funded and developed to get accepted? 
MordyK
50%
50%
MordyK,
User Rank: Light Sabre
9/3/2014 | 4:36:44 PM
Re: The Internet of Small Things
I agree on the value, lthough I'm surprised it took this long, as I was expecting something like this from them 5 years ago once the iPhone/Appstore showed the approach worked.
jasonmeyers
50%
50%
jasonmeyers,
User Rank: Blogger
9/3/2014 | 10:54:51 AM
The Internet of Small Things
I think Icontrol is smart to identify that for now at least, the most innovative apps and devices that make up the evolving Internet of Things could come from the most unlikely sources. This lab and its alignment with Indiegogo puts the company in a good position to latch on to early-stage, out-of-nowhere ideas, embed its platform and push the product out to its sizable customer base. 
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments


Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
LRTV Custom TV
Realizing ICN as a Network Slice for Mobile Data Distribution

6|19|17   |     |   (1) comment


Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
LRTV Interviews
Ovum's Mike Roberts on 5G Uptake

6|19|17   |   04:08   |   (0) comments


Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
LRTV Interviews
AT&T's Hubbard on Intersection of SD-WAN & MPLS

6|15|17   |     |   (0) comments


Rick Hubbard, SVP of Network Product Management for AT&T Business Solutions, discusses how AT&T's approach to SD-WAN fits in with its overall virtualization strategy, explains how SD-WAN can improve enterprise customers' use of the cloud and addresses the intersection of SD-WAN and MPLS.
Telecom Innovators Video Showcase
Keep Connected IoT Devices Under Control With Allot

6|15|17   |     |   (0) comments


Allot AVP of International Pre-Sales, Daniel Keidar, explains how communications service providers can protect infrastructure and service availability from flooding attacks caused by malfunctioning or bot-infected devices connected to their network.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Netflix's Lesson in Culture Expectation Settings
Sarah Thomas, Director, Women in Comms, 6/21/2017
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Kalanick Steps Down as Uber CEO
Sarah Thomas, Director, Women in Comms, 6/21/2017
BT Tech Chief Makes Plea to 5G Chip Vendors
Ray Le Maistre, International Group Editor, 6/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.