Integra Drops the 'Telecom'
PORTLAND, Ore. and LAS VEGAS -- Integra Telecom Inc., a provider of fiber-based, enterprise-grade networking, communications and technology solutions, has unveiled its new brand identity. Formerly known as Integra Telecom, the company introduces itself simply as "Integra" along with a new logo and corporate tagline: "Technology you trust. People you know." "The past eighteen months represent a meaningful evolution in Integra's business strategy. We are now better positioned than ever to address the needs of larger business customers, taking full advantage of our newly expanded product portfolio and robust network assets, as demonstrated by recent business results," said Joe Harding, Integra's senior vice president of marketing. "Our new brand identity reflects this evolution, while also serving to reinforce what has been a core principle of this business from the very start: our commitment to delivering an exceptional customer experience characterized by a more personalized and responsive service model." Integra Telecom Inc.