& cplSiteName &

Icontrol Powers Smart Homes for Best Buy

Mari Silbey
8/18/2014
50%
50%

Icontrol is ready to move beyond its cable customer base. The company has confirmed that Best Buy is using the Icontrol platform to power its new PEQ home automation service, which is launching today online and in select stores on August 31.

Blogger Dave Zatz of Zatz Not Funny uncovered details on the PEQ service last week, including product features and pricing information. Best Buy is offering the service for a $9.99 monthly fee with hardware bundles that start at $119.99. Available devices for PEQ include a smart home hub and numerous sensors, as well as a camera, thermostat, and carbon monoxide detector.

Best Buy's entry into the smart home market puts it in competition with a host of other providers. These include fellow retailers Lowe's and Staples, some of the largest cable and telecom operators, online and hardware giants Apple Inc. (Nasdaq: AAPL) and Google (Nasdaq: GOOG), and even consumer electronics manufacturer Samsung Corp. , which purchased Internet-of-Things specialist SmartThings just last week. (See IoT Alert: Samsung Snaps Up SmartThings .)

In an interesting twist to the story, however, Best Buy is, in some ways, throwing in its lot with the cable industry. Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), Rogers Communications Inc. (Toronto: RCI) and numerous other North American cable providers also rely on the Icontrol Networks Inc. platform. By partnering with the technology company, Best Buy is ensuring that a number of the smart home devices it sells are (at least theoretically) interoperable with cable provider services. (See Icontrol Rubs Its Touchstone.)

A spokesperson for Icontrol noted that "PEQ exclusively uses OpenHome Certified devices, as do all of Icontrol's service provider customers." The spokesperson also clarified that "Many times, these are the exact same devices, but that is not always case. Each service provider can curate their own catalog of devices that they support from the OpenHome Certified list."


For more of Light Reading's coverage of new broadband services such as home automation, visit our broadband networked home content channel.


While both Best Buy and cable operators are promoting their own specific sets of service-supported smart home devices, Icontrol's ambitions extend even further. Icontrol has said it currently manages more than 22 million sensors and devices, and the company started its OpenHome program last summer to make it possible for more third-party hardware manufacturers to get certified on the Icontrol platform. Products in the OpenHome ecosystem include name-brand door locks, connected light bulbs, and smart home plugs and wall switches. (See Icontrol Embraces New Devices.)

As for PEQ, while the service is powered by Icontrol, it is officially marketed and sold by a company called SmartHome Ventures. Officially launched on August 13, SmartHome Ventures boasts an executive team "led by former cable, retail and wireless executives."

— Mari Silbey, special to Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
8/20/2014 | 10:23:34 AM
Lifeline for Best Buy?
Best Buy coming on board might help the retailer for a whle, but if the products are aveilable elsewhere at a lower cost, Best Buy will again suffer from being a showroom for other sellers. This is what killed Circuit City and many others. Best Buy has generally just survived. 

If someone needs electronics or computer-based hardware, software and needs to buy from a brick-and-mortar store (the percentage keeps shrinking), typically a Fry's or TigerDirect offer better deals, though they have far fewer locations.
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
LRTV Huawei Video Resource Center
UBBS 2016 Highlights

5|12|16   |     |   (0) comments


Highlights of Huawei's UBBS event in Hong Kong.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
DT: Telcos Must Escape Vendor Prison
Iain Morris, News Editor, 5/24/2016
AT&T to Start 5G 'Friendly' Trial by 2016 End
Dan Jones, Mobile Editor, 5/24/2016
WiCipedia: Short Skirts & Back-Up Plans
Eryn Leavens, Special Features & Copy Editor, 5/20/2016
Eurobites: Be More European, EU Tells Streaming Services
Paul Rainford, Assistant Editor, Europe, 5/20/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.