BARCELONA -- Huawei, a global leading information and communication technology (ICT) solutions provider, unveiled its Value Growth Solution 2.0 yesterday at this year's Mobile World Congress. This solution which aims to address the newly emerging challenges faced by operators offers innovative approaches to boosting user experience & traffic revenue in the MBB era.
"Its essence" stressed by Dr. JC Dong, VP & VGS consultant of Huawei Carrier Software & Core Network Business Unit "lies in two 'empowers'".
The first one is "empower end user". The old way of providing telecom service severely jeopardizes the experience of end users. One major reason that keeps drawing them back from data usage is that they are incapable of finding out how their data have been consumed, thus afraid of bill shock, and are discouraged by the complexity of ordering and changing data plans.
To change this situation and encourage more usage, VGS gives power to end users through its On Device Portal so that they are able to query detailed consumption records in a real time manner and control their data plans in a more dynamic & comprehensive way, like in DIY plans and temporary speed-up. To further enhance their experience, this solution involves the users in tailored plans & on demand services. Instead of being hassled by irrelevant advertisements, they will receive helpful & personalized recommendations.
In the MBB era, user experience demands are diverse, requiring more flexibility and personalization from the operators. This is the the other mission of VGS2.0, namely "empower operator". With its distinctive edge in IT & CT orchestration, the solution excels in E2E resource allocation. It realizes quantification of user experience, dynamic traffic policy control & implementation of flexible tariff plans, therefore shortening TTM of new services and quickly winning over more subscribers.
Operators need to create value-based offerings. Yet each individual has his or her own idea on value experience. How to capture this long tail of MBB economy? VGS2.0 offers an analytical mechanism to help meet this demand. Operators will be able to interpret web traffic data, identify potential target market, and analyze user needs and network capabilities based on actual scenarios, therefore promoting suitable services accordingly and matching massive services with massive users.
Cooperation with OTTs is gradually leading the tide, but the question is how can operators convert this collaborative effort into revenue? VGS brings an open platform which constructs a cooperative system that enables operators to choose how to open their network resources to OTTs and other 3rd party players. By making efficient use of their unique information & network assetsďĽŚoperators will play the platform advantage and take over the leadership step by step.