Light Reading
Huawei's commitment to API exposure, policy management/analytics, and big data show that it's in tune with network operators' needs today.

Huawei Is Striking the Right Notes

Ari Banerjee
1/3/2014
50%
50%

In recent months, I had the opportunity to observe and work with Huawei on few of its marketing campaigns. Its campaigns and commitment to initiatives such as API exposure (CaaS), policy management and analytics, big data, etc., reflect Huawei's deep understanding of leading global network operators' needs and technology requirements.

Huawei's current focus on big data and analytics, alignment of policy management with analytics, service exposure, etc., initiatives are geared to meet operator requirements and architected to increase their profitability. Let us take a look at why these initiatives from Huawei are so significant in today's competitive communications environment.

As traditional services in the telecom industry have reached saturation, operators are looking for alternative revenue streams. However, this is not easy for operators, as consumers' habits are changing. With the penetration of intelligent devices such as smartphones and tablets, today's consumers want services when, where, and how they want them, as well as a seamless, quality experience across all channels. Operators are trying to deal with this consumer shift while at the same time trying to cost effectively manage the increased traffic across their networks. The explosion in data traffic and increased demands on bandwidth have driven operators to more advanced approaches to pricing data plans as a means to manage the copious amounts of traffic on their networks, while looking to innovative pricing models to try and maximize revenue and profits.

In order to balance network resources, deliver on optimum customer experience, and enhance their revenue streams, we see operators across the globe adopting some key initiatives. Prominent among them are:

  • Close alignment of policy management, analytics, and charging: In today's new era of data monetization, communications service providers recognize that flat-rate business models cannot be sustained in the long run. In order to remain profitable and competitive, they need to tie data/bandwidth consumption with revenue in-flow. The area of policy management, aligned with advanced analytics and charging, is a key interest for most communications service providers.

  • Leveraging big data and advanced analytics: Today's phenomenal growth of data requires that service providers not only understand big data to decipher the information that counts, but also -- more importantly -- the possibilities of what they can do with it using big data analytics. Service providers are sitting on terabytes of data that are stored in siloes and scattered across the organization. In order to exploit the full potential of this stored data, service providers must have solutions that can help them correlate, process, and decipher nuggets of actionable information.

  • Service exposure for cross-industry collaboration: Faced with margin erosion in their core telephony markets and a pace of data traffic growth that is far outstripping the rise in data-associated revenues, network operators are under pressure to increase margins using the assets they have in place. Forward-thinking communications service providers are banking on API service exposure as a mechanism to foster innovation and catalyze cross-industry collaboration.

I recently conducted a series of radio shows with Huawei, listed below. I encourage readers to click through and take a look:

— Ari Banerjee, Senior Analyst, Heavy Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
1/6/2014 | 10:45:10 AM
Re: Huawei and US
Here's an interesting perspective on Huawei "quitting" the NA market:

http://www.sdncentral.com/sdn-blog/interview-huawei-jane-li-isnt-exiting-us/2014/01/
^ip4g^
50%
50%
^ip4g^,
User Rank: Lightning
1/6/2014 | 2:20:45 AM
Huawei and US
how does this go with the news that Huawei is quitting the North America Market ?
Vishnu Goel
50%
50%
Vishnu Goel,
User Rank: Light Beer
1/4/2014 | 8:36:19 AM
NEMs and Service Providers are truly strategic business allies today!
Ari, your article is very insightful.The services environment today is such that the service providers are increasingly becoming enablers and new revenue possibilities are getting explored.NEMs are closest to the Service providers in the ecosystem and the specialist staff (with the NEM vendors payroll usually) is difficult to train and retain is offered by the vendor.These skills can range from big data analytics to CRM and the pool of soft part as well.This is where looks like Huawei is aligning externally and internally well.Vishnu Goel T&M +919810101238
More Blogs from Heavy Lifting Analyst Notes
Telecom operators are deploying new technologies in their data center environments to reduce costs and increase revenues.
The cloud debate has moved on to the network capabilities needed to meet customers' demands, with SDN and NFV at the heart of discussions.
When might operators put their NFV strategies into action in the mobile core? And what's in it for them?
Because of difficulty acquiring spectrum, many utilities are forgoing LTE, and turning to legacy technologies such as CDMA and WiMax.
The machine-to-machine (M2M) and Internet of Things (IoT) markets will grow exponentially, requiring more robust testing solutions.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
Roku Raises $25M, But for What?
Mari Silbey, Independent Technology Editor, 10/23/2014
1959 Newsreel: Make Phone Calls – From Cars!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/24/2014
Like Us on Facebook
Twitter Feed