& cplSiteName &

Huawei Is Striking the Right Notes

Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
1/3/2014
50%
50%

In recent months, I had the opportunity to observe and work with Huawei on few of its marketing campaigns. Its campaigns and commitment to initiatives such as API exposure (CaaS), policy management and analytics, big data, etc., reflect Huawei's deep understanding of leading global network operators' needs and technology requirements.

Huawei's current focus on big data and analytics, alignment of policy management with analytics, service exposure, etc., initiatives are geared to meet operator requirements and architected to increase their profitability. Let us take a look at why these initiatives from Huawei are so significant in today's competitive communications environment.

As traditional services in the telecom industry have reached saturation, operators are looking for alternative revenue streams. However, this is not easy for operators, as consumers' habits are changing. With the penetration of intelligent devices such as smartphones and tablets, today's consumers want services when, where, and how they want them, as well as a seamless, quality experience across all channels. Operators are trying to deal with this consumer shift while at the same time trying to cost effectively manage the increased traffic across their networks. The explosion in data traffic and increased demands on bandwidth have driven operators to more advanced approaches to pricing data plans as a means to manage the copious amounts of traffic on their networks, while looking to innovative pricing models to try and maximize revenue and profits.

In order to balance network resources, deliver on optimum customer experience, and enhance their revenue streams, we see operators across the globe adopting some key initiatives. Prominent among them are:

  • Close alignment of policy management, analytics, and charging: In today's new era of data monetization, communications service providers recognize that flat-rate business models cannot be sustained in the long run. In order to remain profitable and competitive, they need to tie data/bandwidth consumption with revenue in-flow. The area of policy management, aligned with advanced analytics and charging, is a key interest for most communications service providers.

  • Leveraging big data and advanced analytics: Today's phenomenal growth of data requires that service providers not only understand big data to decipher the information that counts, but also -- more importantly -- the possibilities of what they can do with it using big data analytics. Service providers are sitting on terabytes of data that are stored in siloes and scattered across the organization. In order to exploit the full potential of this stored data, service providers must have solutions that can help them correlate, process, and decipher nuggets of actionable information.

  • Service exposure for cross-industry collaboration: Faced with margin erosion in their core telephony markets and a pace of data traffic growth that is far outstripping the rise in data-associated revenues, network operators are under pressure to increase margins using the assets they have in place. Forward-thinking communications service providers are banking on API service exposure as a mechanism to foster innovation and catalyze cross-industry collaboration.

I recently conducted a series of radio shows with Huawei, listed below. I encourage readers to click through and take a look:

— Ari Banerjee, Senior Analyst, Heavy Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
1/6/2014 | 10:45:10 AM
Re: Huawei and US
Here's an interesting perspective on Huawei "quitting" the NA market:

http://www.sdncentral.com/sdn-blog/interview-huawei-jane-li-isnt-exiting-us/2014/01/
^ip4g^
50%
50%
^ip4g^,
User Rank: Lightning
1/6/2014 | 2:20:45 AM
Huawei and US
how does this go with the news that Huawei is quitting the North America Market ?
Vishnu Goel
50%
50%
Vishnu Goel,
User Rank: Light Sabre
1/4/2014 | 8:36:19 AM
NEMs and Service Providers are truly strategic business allies today!
Ari, your article is very insightful.The services environment today is such that the service providers are increasingly becoming enablers and new revenue possibilities are getting explored.NEMs are closest to the Service providers in the ecosystem and the specialist staff (with the NEM vendors payroll usually) is difficult to train and retain is offered by the vendor.These skills can range from big data analytics to CRM and the pool of soft part as well.This is where looks like Huawei is aligning externally and internally well.Vishnu Goel T&M +919810101238
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Heavy Lifting Analyst Notes
The next phase of moving applications to the cloud means looking at platforms that use container technology and are suited to a cloud-native, microservices approach.
As video consumption swells across all available player devices, the industry is looking to transition from quadrature amplitude modulation (QAM) technology to Internet Protocol (IP) and that migration is making multicast adaptive bit rate (M-ABR) a top choice for providers.
Dealing with the implications of the Internet of Things (IoT) will require not just an ecosystem of companies and government agencies, but also a broad, engaged community of thought leaders.
The Internet of Things could trigger a global transformation of economics and culture on an unprecedented level.
Just as telecom is moving toward virtualized data centers and SDN, the broadcast and media services industry are transforming core IT processes and moving to cloud and IP.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 28, 1:00PM EDT
Gigabit 101
Will Barkis, Senior Technology Analyst, Orange
UPCOMING COURSE SCHEDULE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Wagner’s Ring
Time to Shut Up About 'Dumb Pipes'

9|22|16   |     |   (12) comments


Service providers can't compete with OTT players. It just isn't in their DNA. Instead, service providers need to embrace what they're good at -- providing reliable, secure connectivity.
Wagner’s Ring
Keeping Your Tech Career Going After 50

9|21|16   |     |   (13) comments


How do you keep your career moving forward when you're past the half-century mark?
LRTV Interviews
Peering Into the Digital Future

9|20|16   |   04:25   |   (0) comments


Nick Thomas, practice leader of digital media at Ovum, talks about how digital transformation in the technology, media and telecom sectors will enable the development of a new range of applications and services for enterprises and consumers and how the upcoming Digital Futures event in London will examine ...
LRTV Custom TV
Napatech Tackles NFV's Major Challenge

9|7|16   |   08:42   |   (0) comments


One of the main challenges for network operators introducing NFV is to combine performance and flexibility in a cost-effective way, but there is a solution, explains Napatech's Dan Joe Barry.
LRTV Custom TV
Huawei Optical Innovation 2016

9|6|16   |     |   (0) comments


Highlights of the 2016 Huawei Optical Innovation forum.
LRTV Huawei Video Resource Center
Are You Ready for Huawei Connect 2016?

8|31|16   |     |   (0) comments


Join us for an exclusive sneak peak of Huawei Connect, an integrated conference for the global ICT ecosystem taking place in Shanghai.
Between the CEOs
CEO Chat: UXP's Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Keeping Your Tech Career Going After 50
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/21/2016
Time to Shut Up About 'Dumb Pipes'
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2016
Comcast Will Go Wireless in 2017
Mari Silbey, Senior Editor, Cable/Video, 9/20/2016
Sprint CEO: We'll Lease Spectrum as Soon as Possible
Dan Jones, Mobile Editor, 9/20/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
You Thought Your Customer Service Was Unreliable... Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.