Light Reading

Here Comes the Unlimited 4G Price War

Dan Jones
3/12/2013
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Are you ready for an unlimited 4G data plan price war between Sprint Nextel Inc. and T-Mobile USA?

That seems to me to be a likely outcome of the fed's approval of the T-Mobile/MetroPCS merger Tuesday, since third-ranked Sprint is still an easier target to try and take subscribers from than either AT&T Inc. or Verizon Wireless.

T-Mobile reverted back to unlimited data plans last summer. Sprint, of course, has always made a big selling point of unlimited. Although neither carrier yet goes beyond smartphones in the unlimited stakes, tablets and laptops are still capped.

An unlimited 4G data scrap will be a bit of a phony war to start. Sprint only has LTE in 67 markets so far. T-Mobile hasn't launched LTE yet but markets HSPA+ as "4G."

Nonetheless, both are working on buildouts now. So the unlimited LTE rumble could be well and truly on by 2014.

— Dan Jones, Site Editor, Light Reading Mobile

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Dan@LightReadingMobile
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Dan@LightReadingMobile,
User Rank: Blogger
3/18/2013 | 8:50:37 PM
re: Here Comes the Unlimited 4G Price War
-áSprint owns Virgin and Boost though, not really reselling.
soldack
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soldack,
User Rank: Light Beer
3/15/2013 | 1:41:07 AM
re: Here Comes the Unlimited 4G Price War
Sprint seems to have the capacity to spare with its massive amount of reselling. -áVirgin, Boost, and Republic Wireless are just a few folks that ride on the sprint network. -áThey seem to be willing to resell their spectrum to anyone.
Dan@LightReadingMobile
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Dan@LightReadingMobile,
User Rank: Blogger
3/14/2013 | 4:41:15 PM
re: Here Comes the Unlimited 4G Price War
Yeah, lots of tiny operators offering free/super cheap data packages too.
MJ Freddie
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MJ Freddie,
User Rank: Light Beer
3/13/2013 | 6:36:15 PM
re: Here Comes the Unlimited 4G Price War
Nice article I like it and I think the price wars have just begun.-á We are seeing only the tip of the ice berg right now and most poeple don't have the time or desire to dig deeper into the cell phone industry.-á Consumers just wnat to use their phone for voice text and data.-á But for those consumers who do
Dan@LightReadingMobile
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Dan@LightReadingMobile,
User Rank: Blogger
3/13/2013 | 3:46:27 PM
re: Here Comes the Unlimited 4G Price War
Would *any* carrier offer unlimited tablet data now? I know Sprint execs were concerned about how much data they would eat as they were getting started on Network Vision upgrades.
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