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Guavus Teams With Teradata

Light Reading
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Light Reading
1/28/2013
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SAN MATEO, Calif. and AMSTERDAM, THE NETHERLANDS -- Guavus, a leading provider of big data analytics solutions, today announced a partnership with Teradata (NYSE: TDC), the analytic data solutions company. The combination of Teradata's leading data warehouse platform and Guavus's streaming analytics capability creates compelling opportunities for Communications Service Providers (CSPs) to leverage vast amounts of mobile data for network engineering, marketing and customer care. On the heels of its acquisition of Neuralitic, a provider of deep-dive analysis of mobile data for CSPs to generate new revenue streams, Guavus continues its momentum as a must-have technology for CSPs. Guavus and Teradata have joined their unique technologies, experience, and expertise to create a solution specifically designed for mobile data that allows CSPs to readjust business strategies quickly to gain better visibility into how data services are used and consumed. Teradata and Guavus have productized what is normally a lengthy and complex professional services effort: integrating information about mobile data usage into the CSP's analytics architecture, thus turning massive amounts of unstructured data into compact and usable data sets ready for use by multiple applications. "The ability to support large quantities of data coming in at extreme speeds is essential to our business given the exponential growth in mobile data," said Francois de Repentigny, Vice President, Marketing, Guavus. "With this partnership, CSPs that use Teradata have access to a wide array of field-proven decisioning applications that provide unprecedented visibility into mobile subscriber usage." Guavus Inc.

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