Light Reading

Google Casts a Wide Wireless Net

Dan Jones
4/8/2014
50%
50%

Google is casting a wide net when it comes to future wireless offerings.

A report from The Information stating that the search firm might become a mobile virtual network operator (MVNO) in the US has plenty speculating on Google's wireless future. The report suggests that Google (Nasdaq: GOOG) could hook up with Verizon Wireless to resell wireless services in its Google Fiber cities. (See Google Fiber Shifts Into High Gear.)

This, of course, throws up questions about how other major US carriers -- AT&T Inc. (NYSE: T), for instance -- would react if Google used Verizon for an MVNO. Google has had huge success getting Android-powered mobile Internet devices on to the market by taking a largely open-source, carrier-neutral approach so far.

However, Google's job ads certainly do suggest that it is further exploring and expanding the ways it uses wireless, particularly in the Google Fiber cities. For instance, it is searching for a WiFi operations engineer who would work "on Google Fiber hot-zones, Google Wi-Fi in commercial stores, and other public or private wireless installations."

Google is also looking for a technical program manager in the Google for Wireless Access team. That position calls for knowledge of LTE, WiFi, cellular, and Google apps. Google wants a wireless access person to work on multiple concurrent projects. "You will be responsible for identifying opportunities and driving the progress of various initiatives that will impact how people access Internet across the globe," the ad copy states.

And don't think that Google's ambitious plan to blanket underserved communities around the world with Internet from orbiting balloons is on the back burner, either. A recent job posting suggests that Google could be examining eventually using 4G connectivity for such a service.

The ad calls for an "RF Engineer" who can write TDMA and/or LTE software and "develop system software for large internet network delivered via high altitude balloons." Google says that the test ballons operate at 3G speeds in the 2.4GHz and 5.8GHz public spectrum bands used for WiFi and more. (See Broadband: It's All Hot Air for Google.)

— Dan Jones, Mobile Editor, Light Reading

(30)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 3   >   >>
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
4/12/2014 | 11:12:42 AM
Re: Balloons still in play?
@ kq4ym, that's what Google has always done. It has always kept big firms and networks on their toes fearing something big coming from Google's quarters. They keep their cards close to their chest. It's not just money, they have lots of it. With such huge presence among the consumers, Google can easily afford to explore new fields without ever worrying about the possible failures which are not going to hurt them anyway.
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
4/12/2014 | 11:11:48 AM
Re: MVNO redux
@ KBode, Google is a big match player. It has always stepped into every market with a clear and well defined plan. It has always tried to keep that user friendly posture. And I am sure that will be the case in pricing also as you suggested. Google has been successful in this strategy of sacrificing some money for catching bigger fish.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
4/10/2014 | 4:55:04 PM
Re: Reminds me...
I didnt' mean to suggest that Google Loon would be floating over N. America... I doubt that would be legally possible for Google. I just wanted to point out that Google might try unlicensed spectrum... but that might be crazy given the interference in the US in that spectrum range.

These reasons are why Apple didn't follow through with any plans to develop its own wireless network.... it's not simple and it's extremely expensive to do correctly.

 
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
4/10/2014 | 4:51:11 PM
Re: Easier to Buy
Maybe you'll be correct someday... I'll make a mental note of your prediction of Google buying Tmobile -- and we'll see if Google will want to get into a bidding war with Sprint over T-mobile. And if you're right... maybe I'll send you a virtual beer or something. :P
ginovilla
100%
0%
ginovilla,
User Rank: Light Beer
4/10/2014 | 4:50:43 PM
Re: Reminds me...
The Google Loon project is focused on providing Internet Access to areas with low or non Internet infrastructure.  Im not seeing Google Loon being used in the US, more in third world countries.  In order to achieve harmonization and comply with a long list of spectrum regulations in different countries, its easier to use unlicesed spectrum than to try to omply with all the different bands and regulatiosn that go with them.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
4/10/2014 | 4:49:29 PM
Re: Easier to Buy
I'm not so sure that Google would be facing anti-trust issues b/c there are certainly other much larger players in the wireless market, and Google would be *increasing* the competition, not decreasing it.
ginovilla
50%
50%
ginovilla,
User Rank: Light Beer
4/10/2014 | 4:46:42 PM
Re: Easier to Buy
in Mobile operators, the value is in Spectrum not IP.  
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
4/10/2014 | 4:46:10 PM
Re: Reminds me...

Where would Google get the spectrum?

Google Loon uses unlicensed ISM bands... at 2.4 or 5.8 GHz to get "3G-like" speeds. I think that sounds like WiFi, but I'm sure Google engineers have thought of purchasing spectrum or somehow using whitespace spectrum. But you're right, it might be better to acquire an existing carrier to get the spectrum (or become a MVNO partner with multiple carriers or buy an existing MVNO that already has deals in place with multiple carriers).

mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
4/10/2014 | 4:20:55 PM
Re: Easier to Buy
Google acquiring T-mobile would be a significant experiment! Google hasn't quite perfected its acquisition strategy, and T-mobile would be a challenge to absorb. The carrier doesn't really have much IP that would be valuable to Google, and T-mobile's reach isn't as wide since it's in 4th place. That's probably why Google decided to partner with VZW -- it can reach more users more reliably -- with a much smaller investment committment.
ginovilla
50%
50%
ginovilla,
User Rank: Light Beer
4/10/2014 | 4:10:24 PM
Re: Reminds me...
T mobile
Page 1 / 3   >   >>
Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Documentaries
IoT in Action

6|30|15   |   1:39   |   (5) comments


Two co-workers discuss the benefits of IoT technology.
LRTV Interviews
Ericsson Opens Up on OPNFV

6|30|15   |   14:16   |   (0) comments


Martin Bäckström, VP and head of industry area Datacom at Ericsson, talks to Light Reading founder and CEO Steve Saunders about the emergence of OPNFV, the importance of standards and Ericsson's OPNFV plans.
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
LRTV Documentaries
OPNFV Director Opens Up on Women in Tech

6|25|15   |   3:25   |   (0) comments


Heather Kirksey, the director of the OPNFV, gets real about the gender disparity in open source and standards and discusses how we can change both the conversation and the gender dynamics.
LRTV Custom TV
Symantec's Service Provider Security Strategy

6|24|15   |   7:06   |   (0) comments


Didi Dayton explores Symantec's emerging enterprise security strategies for service providers. Highlights include 'killing the password,' self-defense, advanced analytics and adaptive response in a service provider architecture.
Between the CEOs
Debating Network Evolution With Cisco's Cedrik Neike

6|23|15   |   12:54   |   (2) comments


Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
LRTV Documentaries
Vodafone: What's Good for Moms Is Good for Business

6|23|15   |   3:04   |   (3) comments


Megan Doberneck, the general counsel for Vodafone Americas, discusses her company's progressive maternity policy, explains why promoting women in tech is good business and offers some some good advice for any women in the industry.
LRTV Interviews
NFV: Ready for Prime Time

6|23|15   |   05:09   |   (1) comment


At BTE 2015, Vip mobile CTO Dejan Kastelic talks about how NFV is ready for the real world and how Telekom Austria is introducing centralized resources for its group operations.
LRTV Documentaries
Tykes Talk Tech

6|22|15   |   02:30   |   (9) comments


What does optical fiber look like? When will 5G arrive? What's the WiFi password at Ikea? Light Reading sat down with three 8-year-olds to answer some of the communications industry's most burning questions...
LRTV Huawei Video Resource Center
Huawei Partners With TDC for World's First Early DOCSIS 3.1 Field Test

6|22|15   |   3:06   |   (0) comments


In a move to enhance user experience, Denmark's TDC aims to become an early adopter of DOCSIS 3.1. In partnership with Huawei, TDC recently ran the world's first field tests on its coax network that reached speeds nearing 1 Gbit/s.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
All Upcoming Live Events
Infographics
Hot Topics
Staying Productive With My Office-in-a-Bag
Mitch Wagner, West Coast Bureau Chief, Light Reading, 6/25/2015
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
Colt to Jettison Ailing IT Business
Iain Morris, News Editor, 6/30/2015
Eurobites: Activist Investor Takes Stake in AlcaLu
Paul Rainford, Assistant Editor, Europe, 6/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones