& cplSiteName &

Boxfish Snatches the Bait

Mari Silbey
3/17/2014
50%
50%

Boxfish, the video data startup company out of Palo Alto, Calif., has raised $7 million in a Series B funding round to continue its expansion beyond second-screen apps and into data discovery and audience targeting for the main-screen TV.

As first reported by GigaOM, Atlantic Bridge led the latest funding round for Boxfish. Samsung Corp. and existing investors T-Ventures and Naya Ventures also participated. Since its founding in 2010, Boxfish has now raised more than $10 million in total.

The Boxfish technology captures and analyzes every word spoken on 1,000 television channels in real time. Initially, the company used the data to build second-screen TV guide apps with highly detailed show information for better video discovery. However, Boxfish has also worked on an API, which it is using to extend its platform to consumer electronics and TV service provider customers.

There is no shortage of competitors in the TV discovery and recommendation engine business. Companies such as ThinkAnalytics Ltd. and Jinni Media Ltd. have already racked up some impressive customer wins, while Rovi Corp. and Tribune Media Services Inc. (TMS) still largely own the traditional TV metadata market. (See ThinkAnalytics Thinks Hollywood and Jinni Powers Comcast X2 Recommendations.)

Boxfish, however, is planning to move further into the advanced advertising arena in addition to guide-based discovery and recommendation. The company wants to help service providers track viewing behavior through digital video recorders and use that information to better target ads to individual consumers.

Boxfish says that more than 100 companies are currently using its API, and it counts AT&T Inc. (NYSE: T), DirecTV Group Inc. (NYSE: DTV), and TiVo Inc. (Nasdaq: TIVO) among its customers. Samsung is also using Boxfish to support some of the new features in its latest smart TV models. With the new funding round, Boxfish is looking to hire more talent and expand further beyond the US market.

— Mari Silbey, special to Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
albreznick
50%
50%
albreznick,
User Rank: Blogger
3/18/2014 | 9:10:46 PM
Re: Crowded
What kinds of improvements would you like to see? Where are they falling short right now? 
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
3/18/2014 | 8:12:19 PM
Re: Programming
@danielcawrey I kicked the TV habit years ago, and I am always surprised by how insipid the offerings are when stuck in the dentist's waiting room with the large TV. For those occasions, I carry a book along, and I have even gone so far as turning off the TV when my kids were with me b/c the show on was rated for older audiences. 
thebulk
50%
50%
thebulk,
User Rank: Light Sabre
3/17/2014 | 5:44:12 PM
Crowded
No doubt this is a crowded space to be in, that being said though there is a lot of improvment to be made seeing what other companies are offering right now. Just my take on the second screen space. 
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
3/17/2014 | 4:07:40 PM
Talkies
Do they focus on the spoken word but not the image.  This is interesting, because, up until very recently, much of TV ends up being radio with associated images.   It's rare that you have to fixate on the screen to understand the plot.  Unless they are using some kind of imaging technology to scan the video as well.




 

 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
3/17/2014 | 1:25:28 PM
Programming
Television discovery is going to become important for the industry's survival. How many times have you scrolled through that ridiculous digital grid only to find nothing of interest? Hundreds of channels and nothing's on?

It's because TV still operates on the premise that if it delivers something to the customer, it knows what that customer wants. That's not reallly true now with all of the digital options. 
From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Documentaries
    LRTV Report: Mobile Core Innovation

    4|28|16   |   25:32   |   (0) comments


    Hear from multiple industry experts from Deutsche Telekom, SK Telecom, Heavy Reading, Huawei, Cisco, Ericsson, Nokia, NEC and many more about developments in the mobile core as operators virtualize their IMS and evolved packet core systems and prepare for a 5G world.
    LRTV Huawei Video Resource Center
    NFV World Congress Highlight

    4|26|16   |     |   (0) comments


    The highlight of the NFV World Congress contains exciting telecom news. Join us for an inside look at Huawei's ICT 2020 plan and its latest collaboration with industry leaders.
    LRTV Interviews
    Unified Comms Finds Its Voice

    4|25|16   |   03:44   |   (0) comments


    Peter Quinlan, VP of UCC Product Management at Tata Communications, talks about the evolution of the unified communications and collaboration services sector and how voice is now a big part of current developments.
    LRTV Documentaries
    So... What Do We Do Now?

    4|25|16   |   03:24   |   (0) comments


    After a long hiatus, Max Dingman, the CEO of a GeeGhiz, returns for a motivational board room pep talk.
    LRTV Documentaries
    NAB 2016 Highlights

    4|21|16   |     |   (0) comments


    Light Reading's Cable/Video Practice Leader Alan Breznick climbs down from the slots to tell us about the latest news in broadcast technology at NAB 2016 in Las Vegas.
    Between the CEOs
    CEO Chat: Deepfield's Craig Labovitz

    4|21|16   |     |   (0) comments


    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Shades of Ray
    Leading Lights 2016: Shortlists Announced

    4|20|16   |   0:53   |   (0) comments


    The judging is over and the Leading Lights 2016 shortlists have been published -- you can see who made the cut by clicking on this link.
    LRTV Custom TV
    Introducing MulteFire – Qualcomm at MWC 2016

    4|18|16   |   3.29   |   (0) comments


    MulteFire is the latest option for using LTE in unlicensed spectrum. As oppose to its close 'siblings', LAA and LTE-U, MulteFire operates solely in unlicensed spectrum, which enables it to offer the best of two worlds – LTE-like performance with WiFi-like deployment simplicity. In this interview, Sanjeev Athalye, Sr. Director, Product Management at Qualcomm ...
    Between the CEOs
    CEO Chat: Grant Van Rooyen of Cologix

    4|18|16   |     |   (0) comments


    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    LRTV Huawei Video Resource Center
    ONS 2016 – Demonstration of Huawei's NetMatrix Multi-Vendor SDN Orchestrator

    4|15|16   |     |   (0) comments


    This demonstration shows how Huawei's NetMatrix SDN Orchestrator (SDN-O) addresses an operator's core service agility needs for services spanning multi-domain, multivendor networks: it includes a demonstration of:
    - Rapid New Service Design: using YANG to model a complex example of multi-domain, multivendor L3VPN network connectivity service that ...
    LRTV Custom TV
    AT&T Wants to Own North Carolina

    4|15|16   |     |   (1) comment


    Venessa Harrison, president of North Carolina for AT&T, tells how the company will expand its GigaPower service beyond the seven N.C. cities it already serves.

  • This blog, sponsored by AT&T, is the second part of a ten-part series examining next-generation broadband technologies titled "Behind the Speeds."
  • LRTV Interviews
    Will NC Be First Gigabit State?

    4|15|16   |     |   (1) comment


    Alan Fitzpatrick, co-founder of Charlotte Hearts Gigabit, spells out the state's progress in at least starting to wire nearly every major market for gigabit service.
    Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    Ultra-Broadband Summit, Hong Kong
    Iain Morris, News Editor, 4/27/2016
    GoT Fans Curse HBO (Not Right) Now
    Mari Silbey, Senior Editor, Cable/Video, 4/25/2016
    Analysts More Than Bullish on Comcast MVNO
    Mari Silbey, Senior Editor, Cable/Video, 4/22/2016
    Mitel Asks: What Time of Day Do You Shower?
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/25/2016
    Charter Jumps Gun on TWC Restructuring
    Mari Silbey, Senior Editor, Cable/Video, 4/26/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.