Light Reading
Video data startup closes $7 million funding round to expand its TV discovery and audience targeting technology.

Boxfish Snatches the Bait

Mari Silbey
3/17/2014
50%
50%

Boxfish, the video data startup company out of Palo Alto, Calif., has raised $7 million in a Series B funding round to continue its expansion beyond second-screen apps and into data discovery and audience targeting for the main-screen TV.

As first reported by GigaOM, Atlantic Bridge led the latest funding round for Boxfish. Samsung Corp. and existing investors T-Ventures and Naya Ventures also participated. Since its founding in 2010, Boxfish has now raised more than $10 million in total.

The Boxfish technology captures and analyzes every word spoken on 1,000 television channels in real time. Initially, the company used the data to build second-screen TV guide apps with highly detailed show information for better video discovery. However, Boxfish has also worked on an API, which it is using to extend its platform to consumer electronics and TV service provider customers.

There is no shortage of competitors in the TV discovery and recommendation engine business. Companies such as ThinkAnalytics Ltd. and Jinni Media Ltd. have already racked up some impressive customer wins, while Rovi Corp. and Tribune Media Services Inc. (TMS) still largely own the traditional TV metadata market. (See ThinkAnalytics Thinks Hollywood and Jinni Powers Comcast X2 Recommendations.)

Boxfish, however, is planning to move further into the advanced advertising arena in addition to guide-based discovery and recommendation. The company wants to help service providers track viewing behavior through digital video recorders and use that information to better target ads to individual consumers.

Boxfish says that more than 100 companies are currently using its API, and it counts AT&T Inc. (NYSE: T), DirecTV Group Inc. (NYSE: DTV), and TiVo Inc. (Nasdaq: TIVO) among its customers. Samsung is also using Boxfish to support some of the new features in its latest smart TV models. With the new funding round, Boxfish is looking to hire more talent and expand further beyond the US market.

— Mari Silbey, special to Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
albreznick
50%
50%
albreznick,
User Rank: Blogger
3/18/2014 | 9:10:46 PM
Re: Crowded
What kinds of improvements would you like to see? Where are they falling short right now? 
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
3/18/2014 | 8:12:19 PM
Re: Programming
@danielcawrey I kicked the TV habit years ago, and I am always surprised by how insipid the offerings are when stuck in the dentist's waiting room with the large TV. For those occasions, I carry a book along, and I have even gone so far as turning off the TV when my kids were with me b/c the show on was rated for older audiences. 
thebulk
50%
50%
thebulk,
User Rank: Light Sabre
3/17/2014 | 5:44:12 PM
Crowded
No doubt this is a crowded space to be in, that being said though there is a lot of improvment to be made seeing what other companies are offering right now. Just my take on the second screen space. 
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
3/17/2014 | 4:07:40 PM
Talkies
Do they focus on the spoken word but not the image.  This is interesting, because, up until very recently, much of TV ends up being radio with associated images.   It's rare that you have to fixate on the screen to understand the plot.  Unless they are using some kind of imaging technology to scan the video as well.




 

 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
3/17/2014 | 1:25:28 PM
Programming
Television discovery is going to become important for the industry's survival. How many times have you scrolled through that ridiculous digital grid only to find nothing of interest? Hundreds of channels and nothing's on?

It's because TV still operates on the premise that if it delivers something to the customer, it knows what that customer wants. That's not reallly true now with all of the digital options. 
Flash Poll
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (6) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
LRTV Huawei Video Resource Center
Orange Tunisia Discusses Multi-Band Antenna With EasyRET Solution

7|4|14   |   2:45   |   (0) comments


As new site acquisition becomes more difficult, Orange Tunisia has requested multi-band antenna to support UMTS and LTE innovation. Some things considered include reducing the cost of antenna maintenance and having high reliability antenna and EasyRET solution.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Packet Design asks network professionals how they handle the cloud, SDN, and network management.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
The Municipal Menace?
Jason Meyers, Senior Editor, Utility Communications/IoT, 7/22/2014
Cisco Puts a Fog Over IoT
Sarah Reedy, Senior Editor, 7/23/2014
Apple Earnings: Strong iPhone Sales, iPad Sales Slump, $7.8B Profit
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/22/2014
Salary Survey Report 2014
Sarah Reedy, Senior Editor, 7/23/2014
Facebook: 30% of Users Are Mobile-Only
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/24/2014
Like Us on Facebook
Twitter Feed