& cplSiteName &

Boxfish Snatches the Bait

Mari Silbey
3/17/2014
50%
50%

Boxfish, the video data startup company out of Palo Alto, Calif., has raised $7 million in a Series B funding round to continue its expansion beyond second-screen apps and into data discovery and audience targeting for the main-screen TV.

As first reported by GigaOM, Atlantic Bridge led the latest funding round for Boxfish. Samsung Corp. and existing investors T-Ventures and Naya Ventures also participated. Since its founding in 2010, Boxfish has now raised more than $10 million in total.

The Boxfish technology captures and analyzes every word spoken on 1,000 television channels in real time. Initially, the company used the data to build second-screen TV guide apps with highly detailed show information for better video discovery. However, Boxfish has also worked on an API, which it is using to extend its platform to consumer electronics and TV service provider customers.

There is no shortage of competitors in the TV discovery and recommendation engine business. Companies such as ThinkAnalytics Ltd. and Jinni Media Ltd. have already racked up some impressive customer wins, while Rovi Corp. and Tribune Media Services Inc. (TMS) still largely own the traditional TV metadata market. (See ThinkAnalytics Thinks Hollywood and Jinni Powers Comcast X2 Recommendations.)

Boxfish, however, is planning to move further into the advanced advertising arena in addition to guide-based discovery and recommendation. The company wants to help service providers track viewing behavior through digital video recorders and use that information to better target ads to individual consumers.

Boxfish says that more than 100 companies are currently using its API, and it counts AT&T Inc. (NYSE: T), DirecTV Group Inc. (NYSE: DTV), and TiVo Inc. (Nasdaq: TIVO) among its customers. Samsung is also using Boxfish to support some of the new features in its latest smart TV models. With the new funding round, Boxfish is looking to hire more talent and expand further beyond the US market.

— Mari Silbey, special to Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
albreznick
50%
50%
albreznick,
User Rank: Blogger
3/18/2014 | 9:10:46 PM
Re: Crowded
What kinds of improvements would you like to see? Where are they falling short right now? 
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
3/18/2014 | 8:12:19 PM
Re: Programming
@danielcawrey I kicked the TV habit years ago, and I am always surprised by how insipid the offerings are when stuck in the dentist's waiting room with the large TV. For those occasions, I carry a book along, and I have even gone so far as turning off the TV when my kids were with me b/c the show on was rated for older audiences. 
thebulk
50%
50%
thebulk,
User Rank: Light Sabre
3/17/2014 | 5:44:12 PM
Crowded
No doubt this is a crowded space to be in, that being said though there is a lot of improvment to be made seeing what other companies are offering right now. Just my take on the second screen space. 
jabailo
50%
50%
jabailo,
User Rank: Light Sabre
3/17/2014 | 4:07:40 PM
Talkies
Do they focus on the spoken word but not the image.  This is interesting, because, up until very recently, much of TV ends up being radio with associated images.   It's rare that you have to fixate on the screen to understand the plot.  Unless they are using some kind of imaging technology to scan the video as well.




 

 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
3/17/2014 | 1:25:28 PM
Programming
Television discovery is going to become important for the industry's survival. How many times have you scrolled through that ridiculous digital grid only to find nothing of interest? Hundreds of channels and nothing's on?

It's because TV still operates on the premise that if it delivers something to the customer, it knows what that customer wants. That's not reallly true now with all of the digital options. 
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
September 25-27, 2018, Denver, Colorado
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Net Neutrality Moves Are as Futile as Trump's Comb-Over
Iain Morris, News Editor, 1/18/2018
Samsung Plots New 5G Modem – Report
Dan Jones, Mobile Editor, 1/18/2018
Europe Urges US to Block Trump on Net Neutrality
Iain Morris, News Editor, 1/22/2018
Last Look – CES 2018 Spectacular, in Photos
Mari Silbey, Senior Editor, Cable/Video, 1/22/2018
Has the 5G Upturn Begun?
Iain Morris, News Editor, 1/19/2018
Animals with Phones
I May Have an Appointment Available Later Today... Click Here
Let me check my schedule.
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed