& cplSiteName &

Frontier Buffaloes Social Media

Carol Wilson
4/7/2014
50%
50%

Since this is an important telecom business news site, it's important to get the news out there, but sometimes you just want to have fun.

So having written the serious story about Frontier Communications Corp. (NYSE: FTR), it's time to have a little fun. (See Frontier Pursues Broader Business Footprint.)

Meet Frank the Buffalo, also known as the Frontier spokesman.

Frontier's Friendly Frank

Frank has his own Facebook page and his own YouTube videos, which you can see here. His full name is Francis A. Buffalo. (I know that because we are Facebook Friends.)

He isn't as much of a TV presence, in part because Frontier discovered that his early slogan ("You Can't Get BS From A Buffalo") doesn't test well with some of its audience -- I'm assuming those who take themselves a bit too seriously.

But Frank remain a social media presence for Frontier and continues to advance a few important values. For one thing, he's a solidly American symbol. One of his parent company's promises is keeping its customer service onshore and even providing outsourced customer service to companies such as Intuit, keeping those jobs in the US, as well.

And then there's that trust factor. If you can't trust a talking buffalo, then the world is truly a sad place.

— Carol Wilson, Editor-at-Large, Light Reading

(16)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/9/2014 | 8:47:23 PM
Re: Kangaroo courting
It must be aimed at the old lady demographic - I think it's cute. And that's not a real gerbil, it's an grumpy old dad in a very small gerbil suit.

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/9/2014 | 7:15:06 PM
Re: Calling BS
No need to worry. I've already mooooooved on. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/9/2014 | 9:50:13 AM
Re: Kangaroo courting
Must be, but I'm not in that demographic. That commercial is really upsetting. I mean, is the gerbil supposed to be their dad? And, what's that actress who always plays the nameless slutty best friend in movies doing in it?

https://www.youtube.com/watch?v=_TRecqzFIUM
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
4/9/2014 | 9:40:08 AM
Re: Kangaroo courting
Sprint is now using a gerbil in its ads. Subliminal advertising targeting a very specific demographic?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/8/2014 | 7:00:43 PM
Re: Calling BS
Note to self: Try to avoid providing ammo for Mitch's pun gun. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/8/2014 | 6:39:54 PM
Re: Calling BS
I liked that pun so much I made the latest haiku out of it. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/8/2014 | 9:00:32 AM
Re: Kangaroo courting
Definitely, and we can invite all the "spirit animals" from the mobile security conference too: http://www.lightreading.com/mobile/mobile-security/naming-mobile-securitys-spirit-animal/a/d-id/706879
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
4/8/2014 | 8:52:40 AM
Kangaroo courting
Maybe the demo floor at the Big Telecom Event should include a petting zoo of telecom industry spokes-animals.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/7/2014 | 6:27:53 PM
Re: Calling BS
Were there more objections to this or Dish's baby Kangaroo?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/7/2014 | 4:33:27 PM
Re: Calling BS
Karl, 

I think it was "older" folks who objected. 
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Rewired
The Senate's vote to cut privacy rules for ISPs just means there's no longer confusion on Internet privacy protection because there isn't any.
Under Ajit Pai, the FCC is doing what major telecom players have wanted by rolling back regulations. Now we'll see if this fuels innovation and consumer benefits.
Sometimes it's not technology issues slowing virtualization, it's the buying and selling process, vendors say, and they'd like an industry solution.
The telecom industry is in a period of rapid change, but then that's been true now for decades. The pace may change but the problems and even some of the solutions seem to repeat themselves.
AT&T pulls back from offering Gigapower customers a chance to protect their privacy for a price, even as FCC considers making it mandatory.
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Shades of Ray
Why Analytics Is the Tech World's Digital Glue

3|27|17   |   02:20   |   (0) comments


It was obvious at the massive annual CeBIT enterprise tech trade show that the foundation for tech innovation right now is real-time analytics.
LRTV Custom TV
CommScope – Meeting the Demands of Tomorrow's Networks

3|24|17   |     |   (0) comments


Phil Sorksy, Vice President International at CommScope, discusses addressing the challenges faced by service providers today, and as future trends emerge.
LRTV Huawei Video Resource Center
AMS-IX & Huawei's OSN 902

3|24|17   |     |   (0) comments


Huawei shows how its OSN 902 platform helps the Amsterdam Internet exchange to connect the world using multiplexing.
LRTV Huawei Video Resource Center
Huawei's Smart Energy Innovation Center

3|24|17   |     |   (0) comments


In Nuremberg, Huawei showcases its latest capabilities in the digitalization of Internet resources, network infrastructure and intelligence at its Smart Energy Innovation Center.
Valley Wonk
OFC & Hyperscale: A Good Mix?

3|24|17   |   01:50   |   (0) comments


Cloud and telecom players want different types of equipment for their networks, as the chatter at OFC reveals.
LRTV Custom TV
Etisalat on NFV Journey

3|24|17   |   10:37   |   (0) comments


Etisalat is a service provider that prides itself on bringing innovative technologies to the markets it serves. It was one of the first operators to implement 3G and leads the pack in fiber penetration. Now, Esmaeel Al Hammadi, Etisalat's SVP of Network Development, explains the operator's journey to virtualization, beginning with the network core, as well as the ...
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


Light Reading talked to George McGregor of Citrix about the NetScaler Mobile Gateway - an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
Welcome to the Wild West of Privacy
Carol Wilson, Editor-at-large, 3/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.