Meet Frank the Buffalo, also known as the Frontier spokesman.
Frontier's Friendly Frank
Frank has his own Facebook page and his own YouTube videos, which you can see here. His full name is Francis A. Buffalo. (I know that because we are Facebook Friends.)
He isn't as much of a TV presence, in part because Frontier discovered that his early slogan ("You Can't Get BS From A Buffalo") doesn't test well with some of its audience -- I'm assuming those who take themselves a bit too seriously.
But Frank remain a social media presence for Frontier and continues to advance a few important values. For one thing, he's a solidly American symbol. One of his parent company's promises is keeping its customer service onshore and even providing outsourced customer service to companies such as Intuit, keeping those jobs in the US, as well.
And then there's that trust factor. If you can't trust a talking buffalo, then the world is truly a sad place.
Re: Kangaroo courting Must be, but I'm not in that demographic. That commercial is really upsetting. I mean, is the gerbil supposed to be their dad? And, what's that actress who always plays the nameless slutty best friend in movies doing in it?
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.