Light Reading
Frank the Buffalo is the popular face of Frontier on Facebook and elsewhere, even if his no-BS promise left some customers cold.

Frontier Buffaloes Social Media

Carol Wilson
4/7/2014
50%
50%

Since this is an important telecom business news site, it's important to get the news out there, but sometimes you just want to have fun.

So having written the serious story about Frontier Communications Corp. (NYSE: FTR), it's time to have a little fun. (See Frontier Pursues Broader Business Footprint.)

Meet Frank the Buffalo, also known as the Frontier spokesman.

Frontier's Friendly Frank

Frank has his own Facebook page and his own YouTube videos, which you can see here. His full name is Francis A. Buffalo. (I know that because we are Facebook Friends.)

He isn't as much of a TV presence, in part because Frontier discovered that his early slogan ("You Can't Get BS From A Buffalo") doesn't test well with some of its audience -- I'm assuming those who take themselves a bit too seriously.

But Frank remain a social media presence for Frontier and continues to advance a few important values. For one thing, he's a solidly American symbol. One of his parent company's promises is keeping its customer service onshore and even providing outsourced customer service to companies such as Intuit, keeping those jobs in the US, as well.

And then there's that trust factor. If you can't trust a talking buffalo, then the world is truly a sad place.

— Carol Wilson, Editor-at-Large, Light Reading

(16)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/9/2014 | 8:47:23 PM
Re: Kangaroo courting
It must be aimed at the old lady demographic - I think it's cute. And that's not a real gerbil, it's an grumpy old dad in a very small gerbil suit.

 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/9/2014 | 7:15:06 PM
Re: Calling BS
No need to worry. I've already mooooooved on. 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/9/2014 | 9:50:13 AM
Re: Kangaroo courting
Must be, but I'm not in that demographic. That commercial is really upsetting. I mean, is the gerbil supposed to be their dad? And, what's that actress who always plays the nameless slutty best friend in movies doing in it?

https://www.youtube.com/watch?v=_TRecqzFIUM
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
4/9/2014 | 9:40:08 AM
Re: Kangaroo courting
Sprint is now using a gerbil in its ads. Subliminal advertising targeting a very specific demographic?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/8/2014 | 7:00:43 PM
Re: Calling BS
Note to self: Try to avoid providing ammo for Mitch's pun gun. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
4/8/2014 | 6:39:54 PM
Re: Calling BS
I liked that pun so much I made the latest haiku out of it. 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/8/2014 | 9:00:32 AM
Re: Kangaroo courting
Definitely, and we can invite all the "spirit animals" from the mobile security conference too: http://www.lightreading.com/mobile/mobile-security/naming-mobile-securitys-spirit-animal/a/d-id/706879
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
4/8/2014 | 8:52:40 AM
Kangaroo courting
Maybe the demo floor at the Big Telecom Event should include a petting zoo of telecom industry spokes-animals.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/7/2014 | 6:27:53 PM
Re: Calling BS
Were there more objections to this or Dish's baby Kangaroo?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/7/2014 | 4:33:27 PM
Re: Calling BS
Karl, 

I think it was "older" folks who objected. 
Page 1 / 2   >   >>
More Blogs from Rewired
Metaswitch CTO says virtual functions implemented on IT-grade cloud infrastructure require extra engineering help to handle network volumes.
Technology guru John Donovan pledges to make AT&T's network 75% software-defined by 2020.
Board of directors allegedly wanted faster pace of change from one of the telecom industry's change pacesetters.
But what took them so long?
There's a lot happening at the network's edge, and it's worth watching.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Graham Finnie from Heavy Reading about some of the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control.
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
LRTV Huawei Video Resource Center
Frank Miller: Distributed Solutions are the Best Build for the Future - Part II

1|9|15   |   2:46   |   (0) comments


At SCTE, Frank Miller, Global CTO of MSO at Huawei, speaks about Cable 2.0 and its innovative future.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Cuomo Unveils Broadband Aid Program
Alan Breznick, Cable/Video Practice Leader, 1/19/2015
BlackBerry Wants Net Neutrality Protection -- That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive