Light Reading
Frank the Buffalo is the popular face of Frontier on Facebook and elsewhere, even if his no-BS promise left some customers cold.

Frontier Buffaloes Social Media

Carol Wilson
4/7/2014
50%
50%

Since this is an important telecom business news site, it's important to get the news out there, but sometimes you just want to have fun.

So having written the serious story about Frontier Communications Corp. (NYSE: FTR), it's time to have a little fun. (See Frontier Pursues Broader Business Footprint.)

Meet Frank the Buffalo, also known as the Frontier spokesman.

Frontier's Friendly Frank

Frank has his own Facebook page and his own YouTube videos, which you can see here. His full name is Francis A. Buffalo. (I know that because we are Facebook Friends.)

He isn't as much of a TV presence, in part because Frontier discovered that his early slogan ("You Can't Get BS From A Buffalo") doesn't test well with some of its audience -- I'm assuming those who take themselves a bit too seriously.

But Frank remain a social media presence for Frontier and continues to advance a few important values. For one thing, he's a solidly American symbol. One of his parent company's promises is keeping its customer service onshore and even providing outsourced customer service to companies such as Intuit, keeping those jobs in the US, as well.

And then there's that trust factor. If you can't trust a talking buffalo, then the world is truly a sad place.

— Carol Wilson, Editor-at-Large, Light Reading

(16)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/9/2014 | 8:47:23 PM
Re: Kangaroo courting
It must be aimed at the old lady demographic - I think it's cute. And that's not a real gerbil, it's an grumpy old dad in a very small gerbil suit.

 
FakeMitchWagner
50%
50%
FakeMitchWagner,
User Rank: Lightning
4/9/2014 | 7:15:06 PM
Re: Calling BS
No need to worry. I've already mooooooved on. 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/9/2014 | 9:50:13 AM
Re: Kangaroo courting
Must be, but I'm not in that demographic. That commercial is really upsetting. I mean, is the gerbil supposed to be their dad? And, what's that actress who always plays the nameless slutty best friend in movies doing in it?

https://www.youtube.com/watch?v=_TRecqzFIUM
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
4/9/2014 | 9:40:08 AM
Re: Kangaroo courting
Sprint is now using a gerbil in its ads. Subliminal advertising targeting a very specific demographic?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/8/2014 | 7:00:43 PM
Re: Calling BS
Note to self: Try to avoid providing ammo for Mitch's pun gun. 
FakeMitchWagner
50%
50%
FakeMitchWagner,
User Rank: Lightning
4/8/2014 | 6:39:54 PM
Re: Calling BS
I liked that pun so much I made the latest haiku out of it. 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/8/2014 | 9:00:32 AM
Re: Kangaroo courting
Definitely, and we can invite all the "spirit animals" from the mobile security conference too: http://www.lightreading.com/mobile/mobile-security/naming-mobile-securitys-spirit-animal/a/d-id/706879
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
4/8/2014 | 8:52:40 AM
Kangaroo courting
Maybe the demo floor at the Big Telecom Event should include a petting zoo of telecom industry spokes-animals.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/7/2014 | 6:27:53 PM
Re: Calling BS
Were there more objections to this or Dish's baby Kangaroo?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
4/7/2014 | 4:33:27 PM
Re: Calling BS
Karl, 

I think it was "older" folks who objected. 
Page 1 / 2   >   >>
More Blogs from Rewired
It's up to network operators to make sure "open" retains some meaning and doesn't go the way of "natural" foods.
The beauty of the early Internet was that it was distance-insensitive but as video takes over and the cloud grows, is that changing?
The move of NFV management and orchestration to an open source model seems inevitable, but how it happens is as transparent as the World Cup refs' game time calculations.
tw telecom has been a rumored takeover target for years and Level 3 a rumored suitor. But is there more to this deal than just getting bigger?
Of course they are all related to virtualization what else would I write about in Nice?
Flash Poll
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
LRTV Huawei Video Resource Center
Orange Tunisia Discusses Multi-Band Antenna With EasyRET Solution

7|4|14   |   2:45   |   (0) comments


As new site acquisition becomes more difficult, Orange Tunisia has requested multi-band antenna to support UMTS and LTE innovation. Some things considered include reducing the cost of antenna maintenance and having high reliability antenna and EasyRET solution.
LRTV Huawei Video Resource Center
How Telefonica Spain Considers Antenna Selection for LTE Network Deployment

7|4|14   |   2:19   |   (0) comments


Tony Conlan, Global CTO of RAN, Telefonica, shares his opinion on antennas in LTE network deployment: Tower space is the premier requirement on antennas; reliability is important to reduce OPEX; and EasyRET solution will be helpful for antenna maintenance.
LRTV Huawei Video Resource Center
dtac Thailand: Multi-band Antenna & Capacity Solution for a Better MBB Experience

7|3|14   |   3:45   |   (0) comments


With the development of LTE, tower space and load are limited for new antenna, but users' capacity requirements are growing fast. To provide a better MBB experience, Panya Vechbanyongratana from dtac Thailand shared his experiences and antenna requirements.
LRTV Documentaries
BTE Panel: Network of the Future

7|2|14   |   1:00:57   |   (0) comments


Full-length video of the ATIS Panel Discussion: 'How Far Away Is the Network of the Future & What Does It Look Like?' from the Big Telecom Event (BTE) in Chicago.
LRTV Custom TV
Redknee Supports BH Telecom With Redknee Unified

7|2|14   |   6.14   |   (0) comments


Lucas Skoczkowski, CEO of Redknee, and Amir Orucevic, Director BH Mobile, discuss how the benefits of the Redknee Unified suite of products provide BH Telecom with innovation and leadership in the market, with the flexibility to launch services faster to the market, provide new and compelling promotions and pricing models, and combine services in order to drive ...
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
Infographics
Allot's latest MobileTrends Charging Report shows that value-based pricing plans are up from 35% in 2011 to 85% in 2014.
Hot Topics
Microsoft to Axe 12,500 Ex-Nokia Employees
Sarah Reedy, Senior Editor, 7/17/2014
GM: 10 Car Models on Road With AT&T's LTE
Dan Jones, Mobile Editor, 7/18/2014
Have IBM & Apple Partnered Their Way to Cloud Leadership?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/18/2014
The Municipal Menace?
Jason Meyers, Senior Editor, Utility Communications/IoT, 7/22/2014
FiOS: Slower Sub Growth, Faster Upload Speeds
Alan Breznick, Cable/Video Practice Leader, 7/22/2014
Like Us on Facebook
Twitter Feed