Mobile entertainment and media is where the money is in this week's VC funding round up.

Cellfish Media LLC: The New York City-based producer of ringtones and other mobile content has added $10 million to its first round of funding, bring its total haul to $60 million. The company claims it's the largest funding round to date for "any mobile entertainment firm in North America."

The $10 million bump came from Solidarity Fund QFL. Other investors include the Telecom Media Fund and Trio Capital.The size of the round is not such a surprise when you look at the background of the company. Cellfish is already well established as a content provider in Europe and the U.S., earning $115 million in revenues in 2005. The company is part-owned by media moguls Lagardere SCA.

ExtendMedia: This Boston-based startup has just announced a $12 series B round, bringing its total cash pile to $23 million.

ExtendMedia Inc. has developed a content delivery system that allows media firms, network operators, and retailers to push information securely over both wired and wireless networks -- and charge for it, of course. Customers include Cablevision Systems Corp. (NYSE: CVC), HP Inc. (NYSE: HPQ), and Showtime.

The lead investor in its latest round is TVM Capital . The extra cash will be pumped into sales, marketing, and product development efforts.

Proximetry: Munich Venture Partners and Rembrandt Venture Partners have stumped up $5 million for Proximetry Inc., a San Diego firm providing real-time management and provisioning systems for wireless networks.

Proximetry says its AirSync software helps refine voice and other services across WiMax, WiFi, and other radio networks. The system enables dynamic bandwidth allocation and real-time provisioning of network resources to mobile users.

Proximetry will use the VC money for further development on the AirSync software and to expand its sales and marketing efforts.

YouMail Inc: The Irving, Calif.-based cellphone voicemail firm has received $1.87 million in first-round funding from the Tech Coast Angels (TCA) and "other private investors." The company is hoping to replace "static and boring" carrier voicemail inboxes with its own system. The YouMail software includes features such as personalized greetings for each incoming caller, online voice mail access, and the ability to save and share voice mails as audio files.

— Dan Jones, Site Editor, Unstrung