This partnership heralds the beginning of the next generation of second-screen TV business and signifies FOX’s industry-leading recognition of the need for content owners to create, syndicate, and monetize value added sync-to-broadcast programming for the second-screen and beyond. FOX’s sync-to-broadcast initiative takes the second-screen experience beyond social TV, and digital content syndication via Watchwith provides a clear path to scale on the second-screen for FOX and their partners.
“FOX is opening up new beachfront property on the second-screen for their most popular shows,” said Zane Vella, Watchwith CEO. “This groundbreaking FOX agreement, in addition to our long term platform-as-a-service agreements with NBC, USA Network, Bravo, and Syfy, signals an important step toward an industry standard solution for both programmers and advertisers.”
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