1. Disjointed customer experience: Providers struggle to build cohesive, elegant experiences that keep customers happy.
2. Increased risks: As an organization expands, so do its cybersecurity and fraud risks. This can lead to trade-offs that put security strategy and customer experience in conflict with each other, which doesn’t need to happen.
3. Missed opportunities: As the risk of payment data breaches and payment fraud grows, many telcos are moving payment data out of their environments to reduce risk. But this comes at the cost of losing access to data that companies have used to understand their customers’ purchasing behaviors.
4. Increased churn: As tech stacks splinter, the potential for friction increases – such as auto-pay interruptions after an expired or lost card, which increases the probability of churn.

1. Leverage “acquirer agnostic” payments. During an acquisition, typically the acquiring business can accept payments via a single, unified front door while continuing to keep that division’s back-end accounts separate. This ensures that business diversification doesn’t degrade customer experience.
2. Separate marketing insights from card data. How do you reduce the risk of payment data breaches when that same data is critical to analytics and insights? CIOs and CISOs have wisely decided to reduce risks by storing payment info securely offsite. Eliminating this trade-off by issuing a unique token associated with the customer’s card creates a digital footprint that enables marketers and data scientists to perform valuable analytics and gain insights that create transformative business opportunities.
3. Add intelligent card verification to existing checks. Strategies like checking credit have long been in place, but fraud can occur after someone gets past the initial screening process. We are now able to check card data more comprehensively and intelligently at the point of sale to reduce fraudulent or stolen card use for device purchases or recurring transactions.
4. Embrace card network token technology to reduce customer churn. We know that friction in the customer experience is a major source of churn. Something as simple as an expiring or lost card triggers a service or auto-pay interruption, which easily prompts the customer to look elsewhere. With network token technology, we ensure uninterrupted billing in those scenarios –payment data is automatically updated with no action required from the customer, reducing friction and churn.