In these days of overblown marketing hype and grandiose mission statements, it's refreshing to come across a company that has as its company motto just three little words: "Keep it simple."
The company in question is Service Provider Information Technology (SPIT) specialist UBiqube Plc , a French outfit that describes itself on its website as a "global integrated network, security and VoIP management solution vendor."
Its main product is MSActivator, which, the company claims, brings device provisioning, monitoring and security reporting "under a single pane of glass," enabling the rollout of services "on any device from any vendor."
UBIqube's CEO, Nabil Souli, isn't your average CEO. He not known for courting the media and hasn't issued a press release since 2010: UBIqube's work with Cisco Systems Inc. (Nasdaq: CSCO), its main partner, speaks volumes for what is company is doing, he has told Light Reading in the past. (See UBIqube's OSS Supports Cisco.)
Historical media announcements show, though, that the company has made inroads with service providers in multiple markets, even though it declined to identify any key customers when questioned for this profile. (See Completel Uses UBIqube, Cisco and Lattelecom Uses UBIqube.)
In fact, as you can see from the table below, the UBIqube team isn't keen on talking about much other than its market focus.
CEO Souli did, at least, reveal the identity of his favorite movie, and it's one that is proving quite popular among telecom sector professionals. The Hangover is, from the looks of it, a screwball comedy about "groomsmen" (or "stag do" in proper English) on the loose in Vegas. Ingmar Bergman-esque, it's fairly safe to say, it ain't....
Table 1: UBIqube Cheat Sheet
|Key executives:||Nabil Souli, CEO; Laton Palmer, SVP Sales; Herve Guesdon, VP engineering|
|Company focus:||OSS/SDP for managed service delivery (Iaas, security, managed networking, etc). Market focus is telcos, main product is MSActivator, which "collapses device provisioning, monitoring and security reporting under a single pane of glass with telco-grade scalability to facilitate roll out of services on any device from any vendor to any enterprise market segment."|
|Headline customers/key accounts:||"Telcos worldwide"|
|Main competitors:||HP, EMC, IBM|
|Company motto:||"Keep it simple"|
|CEO's favorite movie:||The Hangover|