Light Reading Mobile – Telecom News, Analysis, Events, and Research
LR Cable News Wire Feed  

Lightpath Rebrands, Drops 'Optimum'

December 06, 2012 |

JERICHO, N.Y. -- Lightpath®, a market leader in Ethernet-based communication solutions for New York metropolitan area businesses, today introduced its new branding and logo, which reflect the company’s rich history and reinforce continued efforts to create close connections with customers.

Lightpath, which was recently known as Optimum Lightpath, received significant input from its customer community leading up to the launch of the new branding. The change highlights the differentiation between Lightpath’s Ethernet-based services for mid-market and large customers, and Cablevision’s consumer Optimum brand, which focuses on services for residential and small business customers.

“For more than two decades, Lightpath has offered telecommunication services in the New York metro area, emerging as an Ethernet leader that is best positioned to serve a diverse customer base,” said Julia McGrath, senior vice president of marketing and business development for Lightpath. “Our customers trust the Lightpath brand and know that they can count on us to deliver the innovative solutions that help them advance.”

Cablevision Systems Corp.


Currently we allow the following HTML tags in comments:

Single tags

These tags can be used alone and don't need an ending tag.

<br> Defines a single line break

<hr> Defines a horizontal line

Matching tags

These require an ending tag - e.g. <i>italic text</i>

<a> Defines an anchor

<b> Defines bold text

<big> Defines big text

<blockquote> Defines a long quotation

<caption> Defines a table caption

<cite> Defines a citation

<code> Defines computer code text

<em> Defines emphasized text

<fieldset> Defines a border around elements in a form

<h1> This is heading 1

<h2> This is heading 2

<h3> This is heading 3

<h4> This is heading 4

<h5> This is heading 5

<h6> This is heading 6

<i> Defines italic text

<p> Defines a paragraph

<pre> Defines preformatted text

<q> Defines a short quotation

<samp> Defines sample computer code text

<small> Defines small text

<span> Defines a section in a document

<s> Defines strikethrough text

<strike> Defines strikethrough text

<strong> Defines strong text

<sub> Defines subscripted text

<sup> Defines superscripted text

<u> Defines underlined text

Network Computing encourages readers to engage in spirited, healthy debate, including taking us to task. However, Network Computing moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. Network Computing further reserves the right to disable the profile of any commenter participating in said activities.

 
Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
 
Related Content
Most Popular
Read
White Papers SPONSORED CONTENT
Featured
Resource Library SPONSORED CONTENT
Mach-Zender Modulator
A modulator that uses a phase shift to create 1s and 0s