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Save energy, dress in black
May 9, 2007
1 Min Read
11:15 AM -- So, this morning I was Blackling things. This is supposed to make me feel "Green."
For those of you who haven't seen it, Blackle is the Google (Nasdaq: GOOG) search site that claims to save energy by using a black background. It's got a Darth Vaderish look to it. I like to use it just to feel like I have a little more of an edge.
Does it really save energy? Geez, who knows? Google claims "Blackle saves energy because the screen is predominantly black." It even cites a government study that says so. Then again, there's a government study that proves just about anything, isn't there?
Here are some real questions about Blackle though:
Are the people using Blackle still getting to work driving solo in their Porsche Cayenne?
How much energy was consumed in the act of launching Blackle?
When Google-meisters are flying around on their custom 767, are they really thinking about saving energy?
How about all those Google data centers that are being driven by keyword advertising spawned by trial attorneys and get-rich quick schemes?
For the record, I drive a hybrid, but my vast consumption of computers, electronics, and entertainment devices probably puts me in a high carbon footprint bracket. Oh well, at least I'm not Al Gore.
— R. Scott Raynovich, Editor 2.0, Light Reading
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