Light Reading
8:00 AM Quality, security, monetization and more are all on the docket at the IIT's Real-Time Communications conference next week in Chicago

What's Underneath OTT?

Sarah Reedy
9/5/2012
50%
50%

8:00 AM -- For network operators, over-the-top (OTT) content is typically greeted with uncertainty, animosity and the unmistakeable sound of spectrum crunching. Now, though, there's evidence that some operators are at least addressing the issue, rather than just complaining about it -- or even ignoring it.

Service providers -- wireless and pay TV alike -- know they need to deal with the OTT issue, either by partnering or competing, or some combination of the two. But in order to do so, they have to know exactly what they're dealing with.

Really understanding OTT content -- optimizing, analyzing and even monetizing it -- is the topic of a panel I'll be moderating on Sept. 10 at the The International Institute of Telecommunications (IIT) 's Real-Time Communications conference here in Chicago.

Now, it's not often one gets asked to moderate a panel that brings together heavy hitters from AT&T Inc. (NYSE: T), Verizon Communications Inc. (NYSE: VZ), Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Alcatel-Lucent (NYSE: ALU) with a remit to get as technical as possible.

But that's the position I find myself in as I prepare for the panel, titled "What's Underneath OTT?"

With panelists from both the wireless and pay-TV sectors of the industry, we're going to cover a lot of ground, including how to bridge the gap between the two, ensuring quality of experience and security across any device, how to approach the cloud, content issues, emerging standards and, of course, how to make money from OTT traffic.

And, as panelist Jose de Francisco Lopez, a marketing director at Alcatel-Lucent, points out, finding out what's underneath OTT is no longer a job just for the network engineers to handle. The network world is merging with the IT world in the cloud, and you can bet the panel will delve into how service providers are Bridging the Chasm as they develop their Service Provider Information Technology (SPIT) strategies. (See The SPIT Manifesto 2.0 and Bridging the Chasm: A Manifesto.)

If you have questions for the panelists, feel free to leave them in the comments section below. And, go ahead, get as technical as you want -- they aren't scared!

Even better, hope to see some of you in the Windy City on Monday for the IIT's show.

For more




— Sarah Reedy, Senior Reporter, Light Reading Mobile

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:21:53 PM
re: What's Underneath OTT?


Hello Sarah-


This isn't super-technical, but I'd be interested in getting panelists' take on the future of over-the-air television. Are there ways to enhance it, a la Aereo, & to make it part of an attractive bundle that also includes Internet-delivered OTT content?


 


 

joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:21:52 PM
re: What's Underneath OTT?


Here's another one for the panel:


Do they expect to see more disputes such as the one involving Level 3 carrying streaming content for Netflix and incurring the wrath of "eyeball" network operators who have to upgrade their infrastructure to support the higher traffic level? Can technology play a role in solving the problem or at least resolving disputes?


 

SReedy
50%
50%
SReedy,
User Rank: Blogger
12/5/2012 | 5:21:38 PM
re: What's Underneath OTT?


Thanks, Joan! Great questions. Will I see you at the show?

joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:21:37 PM
re: What's Underneath OTT?


Not sure if I can make it. But it sounds like an interesting event.

More Blogs from Light Reedy
Despite the launch of its new Passport smartphone, BlackBerry needs to embrace a future that's in M2M, messaging and enterprise services.
Vodafone's Dr. Alan Law talks to Light Reading about virtualization, backhaul, SON and more after being appointed chairman of the Small Cell Forum.
Wireless operators are jumping on the mobile music bandwagon, a move that sounds good for many reasons.
The worlds of tennis, fashion and wearables collide as Ralph Lauren and OMsignal turn a polo into a sensor to track your every movement.
The fine print on Sprint's new $60 plan suggests it can prioritize other plans' traffic first – a letdown, and maybe even a net neutrality violation.
Flash Poll
From The Founder
Is your network built on 'The Old IP,' or are you part of 'The New IP' revolution?
LRTV Documentaries
A Cultural Shift for an OTT World

9|26|14   |   01:41   |   (3) comments


Telcos need to embrace a new approach to partnerships if they are to generate extra revenues quickly and give customers what they want.
LRTV Documentaries
New Skills Needed as Telecom, IT Collide

9|26|14   |   4:07   |   (1) comment


As telecom and IT collide, new technologies are emerging, new skills are needed and new opportunities for women are arising.
UBB Forum News
Do IP Networks Need An Overhaul?

9|25|14   |   02:01   |   (0) comments


As traffic levels ramp, do IP networks need new technologies and topologies?
LRTV Documentaries
Sprint Wields Its Influence in the Valley

9|25|14   |   3:09   |   (10) comments


Anne-Louise Kardas, Sprint's connection to startups in the Valley, explains how telcos can be innovative and find new opportunities with partners.
LRTV Documentaries
SDN, NFV & The Future of XO's Network

9|25|14   |   3:47   |   (0) comments


XO Communications COO Don MacNeil explains how cloud, SDN and NFV are altering its network requirements as well as changing data centers of the future.
UBB Forum News
The OTT Conundrum

9|24|14   |   01:39   |   (0) comments


What is holding back prosperous partnerships between telcos and the OTT players?
LRTV Documentaries
Putting Broadband to Work

9|24|14   |   01:26   |   (0) comments


High-speed broadband network rollout is key to telco strategies, but it's what happens after the network is built that counts.
Light Reedy
Light Reading's Women in Telecom Recap

9|24|14   |   0:55   |   (4) comments


Our first Women in Telecom breakfast was a huge success, and we hope you'll join us in London for the next event on November 6.
UBB Forum News
Monetizing Ultra-Broadband

9|24|14   |   01:43   |   (2) comments


Ultra-broadband networks need to be built, with fiber-to-the-premises the ultimate goal, but they need to be monetized, too.
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Half of the world's population will be connected to the Internet by 2017, but not just by smartphones and desktops.
Hot Topics
Facebook Pokes Around LTE Direct
Sarah Reedy, Senior Editor, 9/25/2014
Sprint Wields Its Influence in the Valley
Sarah Reedy, Senior Editor, 9/25/2014
US Ignite Cultivates Gigabit Apps
Jason Meyers, Senior Editor, Utility Communications/IoT, 9/25/2014
Comcast Turns Off Streampix
Mari Silbey, Independent Technology Editor, 9/26/2014
Like Us on Facebook
Twitter Feed