Light Reading

What's Underneath OTT?

Sarah Thomas

8:00 AM -- For network operators, over-the-top (OTT) content is typically greeted with uncertainty, animosity and the unmistakeable sound of spectrum crunching. Now, though, there's evidence that some operators are at least addressing the issue, rather than just complaining about it -- or even ignoring it.

Service providers -- wireless and pay TV alike -- know they need to deal with the OTT issue, either by partnering or competing, or some combination of the two. But in order to do so, they have to know exactly what they're dealing with.

Really understanding OTT content -- optimizing, analyzing and even monetizing it -- is the topic of a panel I'll be moderating on Sept. 10 at the The International Institute of Telecommunications (IIT) 's Real-Time Communications conference here in Chicago.

Now, it's not often one gets asked to moderate a panel that brings together heavy hitters from AT&T Inc. (NYSE: T), Verizon Communications Inc. (NYSE: VZ), Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Alcatel-Lucent (NYSE: ALU) with a remit to get as technical as possible.

But that's the position I find myself in as I prepare for the panel, titled "What's Underneath OTT?"

With panelists from both the wireless and pay-TV sectors of the industry, we're going to cover a lot of ground, including how to bridge the gap between the two, ensuring quality of experience and security across any device, how to approach the cloud, content issues, emerging standards and, of course, how to make money from OTT traffic.

And, as panelist Jose de Francisco Lopez, a marketing director at Alcatel-Lucent, points out, finding out what's underneath OTT is no longer a job just for the network engineers to handle. The network world is merging with the IT world in the cloud, and you can bet the panel will delve into how service providers are Bridging the Chasm as they develop their Service Provider Information Technology (SPIT) strategies. (See The SPIT Manifesto 2.0 and Bridging the Chasm: A Manifesto.)

If you have questions for the panelists, feel free to leave them in the comments section below. And, go ahead, get as technical as you want -- they aren't scared!

Even better, hope to see some of you in the Windy City on Monday for the IIT's show.

For more

— Sarah Reedy, Senior Reporter, Light Reading Mobile

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Beer
12/5/2012 | 5:21:53 PM
re: What's Underneath OTT?

Hello Sarah-

This isn't super-technical, but I'd be interested in getting panelists' take on the future of over-the-air television. Are there ways to enhance it, a la Aereo, & to make it part of an attractive bundle that also includes Internet-delivered OTT content?



User Rank: Light Beer
12/5/2012 | 5:21:52 PM
re: What's Underneath OTT?

Here's another one for the panel:

Do they expect to see more disputes such as the one involving Level 3 carrying streaming content for Netflix and incurring the wrath of "eyeball" network operators who have to upgrade their infrastructure to support the higher traffic level? Can technology play a role in solving the problem or at least resolving disputes?


User Rank: Light Beer
12/5/2012 | 5:21:37 PM
re: What's Underneath OTT?

Not sure if I can make it. But it sounds like an interesting event.

Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Que Sera Sarah
Talk not about technology, but about what technology can do for you if you want to get more women interested in comms, Nokia's head of partner marketing says.
Tech companies are admitting they have a gender problem that they say they want to fix, but more needs to be done – and faster. No more excuses.
The co-founder and managing director of UK ISP Hyperoptic shares her thoughts on everything from 'fibrehoods' to advice for the sisterhood of women in comms.
Carrier says it feels a 'tremendous sense of urgency to push forward on 5G' and is planning to field test the technology with partners next year.
Sprint's Chicago boss shares her thoughts on creating a culture of inclusion and both fitting in and standing out as a woman in comms.
From The Founder
The comms industry is rallying to the cause of open, independent interoperability testing.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Interviews
BT Updates on Plans

10|2|15   |   03:16   |   (2) comments

Peter Bell, CIO at Openreach, the access network division at UK incumbent BT, provides an update on the operator's trials and how Openreach is planning to deploy the broadband technology in its street cabinets.
Telecom Innovators Video Showcase
Sonus Shakes Up SD-WAN

10|2|15   |   7:22   |   (0) comments

Sonus CTO Kevin Riley sat down with Light Reading to discuss the trajectory of the company, its SDN ambitions and why Sonus is taking a market-disruptive approve to SD-WAN.
LRTV Interviews
CityFibre's Gigabit Vision

10|1|15   |   03:18   |   (1) comment

Mark Collins, director of Strategy & Public Affairs at competitive UK city network operator CityFibre, talks about his company's plans to help build Gigabit Cities.
Telecom Innovators Video Showcase
Automate, Scale & Create With Juniper's vCPE Solution

10|1|15   |   6:34   |   (0) comments

Join Kireeti Kompella, Juniper Networks CTO, and Steve Saunders, Light Reading Founder and CEO, as they discuss Juniper Networks' approach to NFV showcased with a turnkey vCPE solution, which demonstrates how service providers can use automation to rapidly deploy services.
LRTV Interviews
Gigabit Europe: Day 1 Takeaways

9|29|15   |   05:47   |   (5) comments

Light Reading's Ray Le Maistre and Iain Morris sup a beer and discuss some of the key takeaways from the first day of Gigabit Europe 2015.
LRTV Interviews
Gigabit in Europe

9|29|15   |   04:24   |   (0) comments

At the Gigabit Europe 2015 event in Munich, Heavy Reading's Graham Finnie talks about the availability of gigabit broadband in Europe.
Women in Comms Introduction Videos
AT&T's Band of Women

9|28|15   |   4:36   |   (0) comments

Brooks McCorcle, the president of AT&T's partner solutions divisions and a mathematician by trade, shares stats on AT&T's diversity and advice on how to create your own band of women at work.
Telecom Innovators Video Showcase
Metaswitch's New CEO Martin Lund Discusses His Role

9|25|15   |   11:36   |   (0) comments

Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers ...
It's All About That App

9|23|15   |   02:15   |   (2) comments

The long-range goal of service providers is to deliver app-specific network performance and that is showing up in technical developments today.
Women in Comms Introduction Videos
Verizon's Healthy Approach to WiC

9|22|15   |   2:30   |   (2) comments

If you think there are too few women in comms, you should see the healthcare industry. Nancy Green, Verizon's healthcare global lead, shares ideas on what we can do about it.
LRTV Huawei Video Resource Center
UBBF 2015 Highlights

9|22|15   |     |   (0) comments

Drilling down deeper into the transformation process will provide network operators with a practical look at building new businesses around a digital virtualized network architecture, and lay out some of the transition steps required, particularly in the struggle to enable more dynamic and focused enterprise network services.
Telecom Innovators Video Showcase
ActiveVideo's Cloud Virtualization Technology

9|22|15   |   7:23   |   (0) comments

ActiveVideo's CMO, Murali Nemani, discusses how virtualized CPE functions can deliver applications from the cloud to various devices at home.
Upcoming Live Events
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Communication service providers realize that an ICT transformation is critical to their long-term survival, but most haven't yet committed to making it happen.
Hot Topics
Are Sports Next for Netflix?
Mari Silbey, Senior Editor, Cable/Video, 9/28/2015
Google Gives Huawei a US Device Boost
Dan Jones, Mobile Editor, 9/29/2015
Verizon's Go90 Is Live – Will Anyone Watch?
Mari Silbey, Senior Editor, Cable/Video, 10/1/2015
Following the Bouncing Capex Ball
Carol Wilson, Editor-at-large, 9/29/2015
Good News for NFV Interoperability
Steve Saunders, CEO and founder, Light Reading, 9/29/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
With so many new and exciting communications technologies now under development, it's easy to get caught up in the industry's escalating hype cycle. That's why the ...
Last week saw a big day in the 15-year history of Light Reading when Editor-in-Chief Ray Le Maistre and I were invited to interview the Deputy Chairman and Rotating ...
Cats with Phones
Hold My Calls, Indefinitely Click Here