Light Reading

What's Underneath OTT?

Sarah Reedy
9/5/2012
50%
50%
Repost This

8:00 AM -- For network operators, over-the-top (OTT) content is typically greeted with uncertainty, animosity and the unmistakeable sound of spectrum crunching. Now, though, there's evidence that some operators are at least addressing the issue, rather than just complaining about it -- or even ignoring it.

Service providers -- wireless and pay TV alike -- know they need to deal with the OTT issue, either by partnering or competing, or some combination of the two. But in order to do so, they have to know exactly what they're dealing with.

Really understanding OTT content -- optimizing, analyzing and even monetizing it -- is the topic of a panel I'll be moderating on Sept. 10 at the The International Institute of Telecommunications (IIT) 's Real-Time Communications conference here in Chicago.

Now, it's not often one gets asked to moderate a panel that brings together heavy hitters from AT&T Inc. (NYSE: T), Verizon Communications Inc. (NYSE: VZ), Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Alcatel-Lucent (NYSE: ALU) with a remit to get as technical as possible.

But that's the position I find myself in as I prepare for the panel, titled "What's Underneath OTT?"

With panelists from both the wireless and pay-TV sectors of the industry, we're going to cover a lot of ground, including how to bridge the gap between the two, ensuring quality of experience and security across any device, how to approach the cloud, content issues, emerging standards and, of course, how to make money from OTT traffic.

And, as panelist Jose de Francisco Lopez, a marketing director at Alcatel-Lucent, points out, finding out what's underneath OTT is no longer a job just for the network engineers to handle. The network world is merging with the IT world in the cloud, and you can bet the panel will delve into how service providers are Bridging the Chasm as they develop their Service Provider Information Technology (SPIT) strategies. (See The SPIT Manifesto 2.0 and Bridging the Chasm: A Manifesto.)

If you have questions for the panelists, feel free to leave them in the comments section below. And, go ahead, get as technical as you want -- they aren't scared!

Even better, hope to see some of you in the Windy City on Monday for the IIT's show.

For more




— Sarah Reedy, Senior Reporter, Light Reading Mobile

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:21:53 PM
re: What's Underneath OTT?


Hello Sarah-


This isn't super-technical, but I'd be interested in getting panelists' take on the future of over-the-air television. Are there ways to enhance it, a la Aereo, & to make it part of an attractive bundle that also includes Internet-delivered OTT content?


 


 

joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:21:52 PM
re: What's Underneath OTT?


Here's another one for the panel:


Do they expect to see more disputes such as the one involving Level 3 carrying streaming content for Netflix and incurring the wrath of "eyeball" network operators who have to upgrade their infrastructure to support the higher traffic level? Can technology play a role in solving the problem or at least resolving disputes?


 

Sarah Reedy
50%
50%
Sarah Reedy,
User Rank: Blogger
12/5/2012 | 5:21:38 PM
re: What's Underneath OTT?


Thanks, Joan! Great questions. Will I see you at the show?

joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:21:37 PM
re: What's Underneath OTT?


Not sure if I can make it. But it sounds like an interesting event.

More Blogs from Light Reedy
While the operators remain quiet on 4G voice, WhatsApp is plowing full steam ahead -- with or without their involvement.
COO Kevin Hankins talks to Light Reading about the carrier's loyalty and rewards program and the opportunity in bridging the chasm between networks and IT.
The big four US operators managed to add 800,000 post-paid subscribers in the past three months, but the scales are tipping in T-Mobile's favor.
Social enterprise vendor Lithium snaps up Klout to add its social influence scoring system to its arsenal of customer experience management tools.
The CCA's biggest members, Sprint and T-Mobile, are friends with the smaller carriers, but would they turn foe if they joined forces?
Flash Poll
LRTV Custom TV
Optimizing SDN & NFV Architectures Through Application Awareness

4|23|14   |   6:24   |   (0) comments


Jerome Tollet, CTO at Qosmos, explains how network equipment vendors and operators deploying SDN and NFV can take advantage of network intelligence delivered by DPI to strengthen products and services.
LRTV Custom TV
Wind River Demonstrates Carrier-Grade Software for NFV

4|22|14   |   5:00   |   (0) comments


Wind River VP of Product Management, Glenn Seiler, takes a look the industry's first and only complete NFV software platform designed specifically for the unique carrier-grade and high-performance needs of telecom networks.
LRTV Documentaries
Cable Eyes Big Technology Shifts

4|16|14   |   03:02   |   (4) comments


US cable engineers are facing a lot of heavy lifting in the coming years, notes Light Reading Cable/Video Practice Leader Alan Breznick.
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (7) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
Hot Topics
WhatsApp Threatens Carrier VoLTE
Sarah Reedy, Senior Editor, 4/18/2014
The Hungry, Hungry Cloud
Dan Jones, Mobile Editor, 4/22/2014
Who's Ready to Play Broadband?
Carol Wilson, Editor-at-large, 4/21/2014
What's the Magic of Private Equity?
Carolyn Mathas, 4/22/2014
AT&T Turns Up Gig Heat in 21 New Metros
Dan Jones, Mobile Editor, 4/21/2014
Like Us on Facebook
Twitter Feed