& cplSiteName &

What's Underneath OTT?

Sarah Thomas

8:00 AM -- For network operators, over-the-top (OTT) content is typically greeted with uncertainty, animosity and the unmistakeable sound of spectrum crunching. Now, though, there's evidence that some operators are at least addressing the issue, rather than just complaining about it -- or even ignoring it.

Service providers -- wireless and pay TV alike -- know they need to deal with the OTT issue, either by partnering or competing, or some combination of the two. But in order to do so, they have to know exactly what they're dealing with.

Really understanding OTT content -- optimizing, analyzing and even monetizing it -- is the topic of a panel I'll be moderating on Sept. 10 at the The International Institute of Telecommunications (IIT) 's Real-Time Communications conference here in Chicago.

Now, it's not often one gets asked to moderate a panel that brings together heavy hitters from AT&T Inc. (NYSE: T), Verizon Communications Inc. (NYSE: VZ), Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Alcatel-Lucent (NYSE: ALU) with a remit to get as technical as possible.

But that's the position I find myself in as I prepare for the panel, titled "What's Underneath OTT?"

With panelists from both the wireless and pay-TV sectors of the industry, we're going to cover a lot of ground, including how to bridge the gap between the two, ensuring quality of experience and security across any device, how to approach the cloud, content issues, emerging standards and, of course, how to make money from OTT traffic.

And, as panelist Jose de Francisco Lopez, a marketing director at Alcatel-Lucent, points out, finding out what's underneath OTT is no longer a job just for the network engineers to handle. The network world is merging with the IT world in the cloud, and you can bet the panel will delve into how service providers are Bridging the Chasm as they develop their Service Provider Information Technology (SPIT) strategies. (See The SPIT Manifesto 2.0 and Bridging the Chasm: A Manifesto.)

If you have questions for the panelists, feel free to leave them in the comments section below. And, go ahead, get as technical as you want -- they aren't scared!

Even better, hope to see some of you in the Windy City on Monday for the IIT's show.

For more

— Sarah Reedy, Senior Reporter, Light Reading Mobile

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Beer
12/5/2012 | 5:21:53 PM
re: What's Underneath OTT?

Hello Sarah-

This isn't super-technical, but I'd be interested in getting panelists' take on the future of over-the-air television. Are there ways to enhance it, a la Aereo, & to make it part of an attractive bundle that also includes Internet-delivered OTT content?



User Rank: Light Beer
12/5/2012 | 5:21:52 PM
re: What's Underneath OTT?

Here's another one for the panel:

Do they expect to see more disputes such as the one involving Level 3 carrying streaming content for Netflix and incurring the wrath of "eyeball" network operators who have to upgrade their infrastructure to support the higher traffic level? Can technology play a role in solving the problem or at least resolving disputes?


User Rank: Light Beer
12/5/2012 | 5:21:37 PM
re: What's Underneath OTT?

Not sure if I can make it. But it sounds like an interesting event.

More Blogs from Que Sera Sarah
Sprint's VP of Enterprise Sales Nelly Pitocco joins WiC on Wednesday, November 2, at 1 p.m. EST to share how Sprint is tackling the three biggest pipeline pain points affecting women in comms.
Women often struggle to advance past middle management or end up leaving the workplace at that time, so WiC's 11th panel discussion in London next week will tackle how to get unstuck and keep moving up the corporate ladder.
Intel's Lynn Comp joins WiC on Tuesday, Sept. 13 at 1PM EST to talk company culture -- what it is, how to craft a positive one and how to communicate it internally and externally.
Join Women in Comms for its 10th networking breakfast and panel discussion, where we promise to tackle those uncomfy questions, on Wednesday, Sept. 14, in Denver.
WiC congratulates the winners of our inaugural Leading Lights awards: Cisco's Yvette Kanouff, Zayo Group's Sandi Mays and startup Grid4C.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
Friday, October 28, 1:00PM EDT
Security: The Plusses and Minuses of Open Source Software
Nick Feamster, Acting Director, Center for Information Technology Policy, Princeton University
Wednesday, November 9, 1:00PM EST
MANO 101
Friday, November 11, 1:00PM EST
Open Source for NFV MANO
Wednesday, November 16, 1:00PM EST
SDN 101
John Isch, Practice Director, Network & Voice, Orange Business Services
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
OneAccess NFV Solutions

10|26|16   |   5:30   |   (0) comments

Antoine Clerget, CTO of OneAccess, discusses how his company has expanded its product line from enterprise-class routers to include a universal virtualized CPE as well as a suite of VNFs to help telco customers evolve to an NFV future.
LRTV Custom TV
The Journey Toward Carrier-Grade WiFi

10|26|16   |   3:39   |   (0) comments

In this Light Reading interview, Dave Sperling, CTO at Smith Micro Software and active participant of the WBA's policy working group, discusses the need for carrier-grade WiFi. Technical and business challenges slowing the fulfillment of this goal are addressed, as well as management strategies that will enable communication service providers to optimize end user ...
LRTV Custom TV
ZTE BBWF Highlights

10|26|16   |     |   (0) comments

At BBWF 2016, ZTE showed a broad range of innovative technologies that are kick-starting an ultrafast broadband journey.
LRTV Custom TV
Next-Generation Technology Beyond DOCSIS 3.1

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Liu Jianhua speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Hybrid Video Solutions to Change TV, Change Future

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Ian Locke speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei Future-Oriented Giga Coax Network

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Allen Wang speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei at SCTE 2016

10|20|16   |     |   (0) comments

Join Alan Breznick of Light Reading and take a sneak peek at the Huawei booth at SCTE 2016.
LRTV Custom TV
Assuring Network Quality in a Rapidly Changing Environment

10|20|16   |     |   (0) comments

As the rate of change and complexity increases in agile networks, the importance of introducing DevOps methodologies for integrating active test and assurance solutions throughout the full service lifecycle becomes critical to ensure that customers are experiencing the service quality they demand. The industry landscape is changing, and software-based test and ...
Telecom Innovators Video Showcase
A10 Networks on Service Providers' Industry Needs

10|20|16   |     |   (0) comments

Light Reading's Steve Saunders hears how A10 enables service providers to accelerate, secure and optimize their application delivery to drive down costs, enhance service availability, and better respond to customer requirements, so they can improve customer satisfaction, monetize their network, and grow revenues.
LRTV Custom TV
New NFV Use Cases for Cable TV

10|19|16   |     |   (0) comments

A large number of NFV use cases are focused on the enterprise domain, looking at virtualization of customer-premises equipment (CPE). To date, there has been little focus on the use cases and business case for virtualization of the video content delivery networks required to deliver unicast and streaming video to consumers. Amdocs commissioned Analysys Mason to ...
Women in Comms Introduction Videos
Meet the Future Workforce: New Faces, Expectations & Motivations

10|19|16   |   5:33   |   (1) comment

Millennials and their younger peers, Gen Z, expect more out of their network and more out of their work. Intel's Lynn Comp shares how the industry can prepare for this new generation of workers.
LRTV Custom TV
ZTE Global Services User Congress 2016 Highlights

10|19|16   |     |   (0) comments

ZTE held its 2nd Global Service User Conference in Dusseldorf on October 13-14. Representatives from network operators, leading industry analysts and ZTE senior expertsattended the event, exploring the best practice in managed services and the vision to transform network operations into the operations center of the future (OpCF) in the software-defined networking ...
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Attacks Have Major Internet Sites on the Ropes
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 10/21/2016
Trump: Dump AT&T/TW & Comcast/NBC
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/24/2016
Google Fiber Hits Pause Button, Scales Back
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/26/2016
Layer3 TV Comes to Town, Hints at Future
Mari Silbey, Senior Editor, Cable/Video, 10/21/2016
T-Mobile: AT&T & TW Means Ma Bell Not Focused on Mobile
Dan Jones, Mobile Editor, 10/24/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
Animals with Phones
'Oh, Were You Looking for This?' Click Here
'I was just playing some games...'
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.