& cplSiteName &

The Future of Metaswitch

Phil Harvey
The Philter
Phil Harvey
10/4/2012
50%
50%

6:00 AM -- ORLANDO, Fla. -- Metaswitch Forum 2012 -- John Lazar has taken the stage and is, once again, ready for his close-up.

Not that John Lazar, the other one.

Lazar, named Metaswitch's CEO in June, has been out of the driver's seat for two years as the company was being run by Kevin DeNuccio, the former Redback Networks Inc. chief who had caviar wishes and IPO dreams. (See DeNuccio Replaced as Metaswitch CEO.)

DeNuccio is still on Metaswitch's board, and Lazar says he consults with DeNuccio regularly.

But Lazar isn't here talking growth, necessarily. He's using the word transformation an awful lot. The time away from the CEO chair allowed him to look at the company he's worked for since 1987 more objectively.

Now that he's back, the former software engineer is describing Metaswitch as a "software company." He's not just trying to sound hip. His four-part strategy provides a glimpse into a company that is helping its customers modernize their networks, while giving them a reasonable path to provide revenue-generating services that businesses and consumers want, over IP networks.

The challenge facing Lazar is interesting. Metaswitch had revenues last year around $156 million, and it now has about 650 employees, of which 300 are engineers. But the kinds of customers he has built Metaswitch's business on aren't necessarily the same ones that will take advantage of its most leading-edge capabilities.

Lazar, then, is looking at a future where Metaswitch could very well become less of a telecom infrastructure provider and more of a Web-scale, network service enabler. To stay relevant in that context, Metaswitch would have to court over-the-top providers that aren't phone companies, don't own telecom networks, and are the very companies poised to take revenues from Metaswitch's oldest customers.

A Four Point Plan
Lazar's first priority, though, is to focus his business. He used his keynote here to declare that Metaswitch will solidify its position as a premium name in VoIP infrastructure. That is Metaswitch's main business now, and larger firms like Genband Inc. , Ericsson AB (Nasdaq: ERIC) and others are currently in command of more market share. But product managers in sessions here are frequently citing higher quality calls and simpler software interfaces as living proof that Metaswitch has a distinct market advantage, even if they're not shipping as many boxes as competitors.

The next item in Lazar's strategy is to take advantage of the business services market. How? By better enabling telcos of all sizes to sell hosted business voice services to enterprises and giving them a way to add value along the way.

At this show I'm introduced to Integra Telecom Inc. , which is using Metaswitch gear to provide a hosted voice service to businesses in its 35 metro markets. Such capabilities could enable Integra to go to war with other telcos, selling business voice and related hosted services in territories where it doesn't have facilities.

Integra execs say that a hosted solution is a "marginal, but meaningful improvement" in the business when compared to the economics of selling a managed PBX service. But competition someday may require Integra to be more flexible and to consider wholesaling services or competing outright in other markets, and this is sort of an insurance policy.

The third part of Lazar's plan is to position Metaswitch as a solid alternative supplier in the session border controller market, which Acme Packet Inc. (Nasdaq: APKT) dominates. He noted that he's "blown away" by the level of complacency he gets when talking to service providers about denial of service attacks. "You can't predict what's going to hit you," he told the crowd here.

Finally, Lazar wants Metaswitch to, on behalf of its customers, clarify what the cloud means. In step with that item, Martin Taylor, Metaswitch's CTO, used his keynote to outline how Metaswitch, which now sells its products via specialized hardware, will move to standard, commodity servers, then to virtualized servers and, finally, to services that are designed specially for the cloud.

For the rest of the story, go to Page 2.

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
fgoldstein
50%
50%
fgoldstein,
User Rank: Light Sabre
12/5/2012 | 5:19:49 PM
re: The Future of Metaswitch


The company now called Metaswitch was for years Data Connection Ltd., a software company building protocol code.  The original Metaswitch product took a lot of their existing code modules that had gone into other companies' products, filled in some gaps, and created a CO switch that ran entirely on merchant iron.  This was simultaneously radical and obvious, a smart place to be.


DCL renamed the company after the product that came to dominate its sales. But it's still a software comany at heart, whose core skill is making things work on commodity hardware.  The secret sauce is in support, which they do very well. So it's natural for them to recombine their software modules to address new markets.

RBR
50%
50%
RBR,
User Rank: Light Beer
12/5/2012 | 5:19:47 PM
re: The Future of Metaswitch


Redux Cisco.  Routers and Switches are just appliances to run their software.  Right move for Metaswitch, tough love to their valued customer base; transform with us, or hello telegraph. 

paolo.franzoi
50%
50%
paolo.franzoi,
User Rank: Light Beer
12/5/2012 | 5:19:46 PM
re: The Future of Metaswitch


Ummm...I worked security appliances which were simply x86 servers running FreeBSD or Linux.  Routers tend to have things like switch fabrics and specialized high performance I/O.  Except at the low end they are definitely NOT appliances.  I can not imagine how many Dell Blade Servers would be required to provide the network throughput of a CRS-1.  


seven


 

RBR
50%
50%
RBR,
User Rank: Light Beer
12/5/2012 | 5:19:36 PM
re: The Future of Metaswitch

Dearest brook, you are welcome to call that hardware running switching or routing software whatever you like.  I’ll leave that between you and Cisco / VMware. 

Of import is Phil’s column and excellent panel discussion at the Metaswitch Forum (kudo’s Phil, well done) on the impact of virtualization on both vendor and service provider.  It is far too easy for us to associate a vendor with the hardware they sell, or a service provider with the physical network they operate.  As Mr. Lazar and team hammered home, it is our intellect and product awareness of how telephony services are provided, manifested in software for vendors, or business practices for a service provider, where our comparative advantages in the future market resides.  Hitherto, placement of our hardware or our geography defined our respective market space.  Mr. Lazar clearly sees the need to expand his market through virtualization and his team is enthusiastically coaching service providers to do the same.   The same forces are at work with OTT on MVPD’s and Aps on Mobile Wireless Service Providers.

Last year’s Forum highlighted the physical network and pipe, bolstering service providers to transform how they see themselves.  This year, MetaSwitch cut the cord between network and service, aware that their customers must do the same.  Those centered on the access, the physical network, must seek the support of that ecosystem (a very viable market, ripe with opportunity). Those confident in their telephony service can join MetaSwitch to compete in the cloud.  Point being, MetaSwitch can no longer rely on hardware sales to sell their product, and Local Exchange Carriers can no longer rely on telephone service, to sell their access.  Virtualization is changing everything.  Bernie’s companion commentary (Oct 5, 2012) sums it up well.  Time to decide is now.


 

RBR
50%
50%
RBR,
User Rank: Light Beer
12/5/2012 | 5:19:35 PM
re: The Future of Metaswitch


AFC was a great company, liked your stuff. 


Agreed, Hosted IP PBX is indeed tough, and trixbox is a very viable market killer already, not to mention the Microsoft or Google free stuff coming.  Its more the telephony service, legacy PSTN interface, and knowing telephone products where LEC's have advantage they need to leverage.  Indeed, the whole concept of a PBX is likely fading.  What remains are customer needs for voice communications, those specialized aps that are used like call fowarding, hunt gorups, auto attendant, find-me-follow-me, etc... and providers who understand both need and solution.  Ever watch an IT professional sell a UCM, ugly...  


MetaSwitch and LEC's have a symbiotic future, as you aptly allude "both good and ill".


Cheers.

paolo.franzoi
50%
50%
paolo.franzoi,
User Rank: Light Beer
12/5/2012 | 5:19:35 PM
re: The Future of Metaswitch


RBR,


I don't work at Cisco or VMWare and never have.  The last company that I worked for that is known here is AFC.  I have talked about working in a company that is in the Email Security business as a SaaS vendor.


There are many people in the virtual "Unified Communications" business.  Metaswitch for both good and ill will now have a whole new set of competitors.  Like Microsoft for example.  Not saying that they can't do well, just this is NOT new ground.  Heck there are even open source switches in this space.


seven


 

More Blogs from The Philter
There's an interesting tension between how much SDN can benefit service providers and how it could threaten their established businesses
Stanford's Nick McKeown says SDN won't take hold until networking equipment vendors give up some control
OneAPI may provide developers a reason to build apps and content for networks, not just mobile operating systems
Ericsson CEO Hans Vestberg defends his company's managed services deals and says he'd rather invest in R&D than make expensive acquisitions
Use our message boards to share photos from your Barcelona experience this week
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Documentaries
All Change in Video

2|11|16   |   33:12   |   (1) comment


At this moderated panel at 2020 Vision in Dublin, Alan Breznick, Cable/Video Practice Leader of Light Reading, sits down with Jeff Finkelstein, director of network architecture at Cox Communications, to discuss the rapidly changing video market.
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (1) comment


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
AT&T Lights Fire Under 5G, Plans 2016 Trials
Iain Morris, News Editor, 2/12/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Andreessen Facepalms on Facebook Free Basics
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/10/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.