SAN FRANCISCO and GAITHERSBURG, Md. -- BroadSoft, Inc., a leading provider of VoIP application software, today announced that it has completed a “mash-up” of its BroadWorks® VoIP application platform with salesforce.com, the market and technology leader in on-demand business services. The new joint solution will enable enterprise users to integrate the BroadWorks VoIP platform directly into salesforce.com’s customer relationship management (CRM) applications, allowing users to access click-to-dial, recorded-call logging and other advanced voice features.

By introducing a computer telephony integration (CTI) connector for the BroadWorks platform, Salesforce users can now fully integrate with the BroadWorks-based phone system. This enables enterprises to use their carrier-grade VoIP calling features—such as call control, call hold and call transfer—in conjunction with the customer relationship management features in salesforce.com. Additionally, BroadWorks end-users can automatically capture and manage detailed logs of all calls from within salesforce.com to track interactions with customers. The integration also automatically opens a caller’s salesforce.com contact record when the user receives an incoming call.

Telecom service providers can now offer the BroadSoft-salesforce.com integration as a value-added service. The BroadSoft-salesforce.com solution is now available for service providers on a free trial basis.

“BroadSoft and salesforce.com bring two market leaders in their respected categories—hosted VoIP and on-demand CRM applications—into the spotlight with an integration that has broad, practical appeal for many users,” said Laurie McCabe, vice president of SMB Insights and Solutions for AMI-Partners. “SMBs and large enterprises that want a more unified and streamlined way to integrate contact management with VoIP should find this offering compelling.”

BroadSoft Inc.