Light Reading

Video CDNs Will Rock the Cable World

Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
2/22/2012
50%
50%

The modern age of cable television was born on Sept. 30, 1975, when Muhammad Ali boxed Joe Frazier in the "Thrilla in Manila" fight. HBO beamed the fight telecast by satellite, transforming an industry that was bound by the limits of terrestrial distribution into one with nationwide service potential. The result was an explosion in television programming choices. Over the next five to ten years, most major cable networks launched by using satellite delivery, including CNN, C-SPAN, Discovery, Disney Channel, ESPN, MTV, Playboy, Showtime and superstation TBS.

Now the industry is moving toward a new and no less revolutionary form of video delivery: content delivery networks (CDNs). Cable CDNs represent the most significant change in television distribution in more than 35 years, according to the latest Heavy Reading Cable Industry Insider, Video CDNs to Revolutionize Cable Television Delivery.

Once implemented by multiple system operators (MSOs), CDNs will speed cable's migration from QAM-based MPEG2 video to full-IP delivery of all video-on-demand (VoD) content and linear programming networks, the report says.

Cable CDNs rely on many of the same concepts, architectures and technologies as the CDNs that handle Internet traffic worldwide. Yet Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Time Warner Cable Inc. (NYSE: TWC) are building CDNs that are optimized for video that will run end to end across the MSOs' fiber-based managed networks.

Other U.S. MSOs are exploring whether to create their own CDNs or join with Comcast, TWC or others in a so-called federated CDN or CDN Interconnect (CDNI). Some MSOs could rely upon traditional third-party CDNs, such as Akami, Limelight Networks Inc. (Nasdaq: LLNW) or Level 3 Communications Inc. (Nasdaq: LVLT), for all or part of their IP video delivery needs.

The Heavy Reading report explores the prospects for video-optimized CDNs for cable, including the market drivers, supporting technologies, MSO roadmaps, opportunities and challenges, and the supplier market. It also profiles seven cable suppliers that support CDNs with various solutions.

The flood of over-the-top (OTT) video coursing through cable's pipes and the industry's migration to eventual all-IP service delivery is spurring interest in CDNs. CDN architecture, along with adaptive streaming and other supporting technologies, will help MSOs manage bandwidth costs while enabling them to extend services across multiple video platforms.

Cable's CDN development is at an early stage and there are many challenges ahead, including technical issues, content rights questions and potential regulatory scrutiny. A federated CDN appears to have many advantages but it will be difficult to pull off among disparate MSOs.

Yet the MSO interest level is high and CDNs are looming as a new launchpad for cable content, cloud-based apps and interactive services. Not only will CDNs eventually reduce or even replace the cable industry's reliance upon satellite delivery for programming, but they also will help cable to provide customers with more content, new cloud-based guides and interactive applications, anytime and on any device, for a better user experience.

— Craig Leddy, Contributing Analyst, Heavy Reading Cable Industry Insider


This report, "Video CDNs to Revolutionize Cable Television Delivery," is available as part of an annual single-user subscription (six issues) to Heavy Reading Cable Industry Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/cable.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Heavy Lifting Analyst Notes
To thrive in the Internet age, operators must transform themselves from 'communications service providers' into 'digital service providers.'
Survey says telcos see increased network flexibility and service agility as the primary benefits of the New IP.
In part 3 in a series of blogs on 'Accelerating NFV Implementation,' Caroline Chappell considers how the NFV Management and Orchestration (MANO) stack needs to work with OSS functions to operationalize NFV.
Mobile operators feel an urgency to virtualize the EPC, and are exploring a variety of ways to move forward, on an ambitious timeframe.
Despite all the work that has already been put into defining and developing use cases, many service providers think more attention needs to be paid to the economics of SDN and NFV.
Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Custom TV
Red Hat Demo

7|2|15   |   10:53   |   (0) comments


Red Hat's Nicolas Lemieux demonstrates how Red Hat is driving innovation through open source communities.
LRTV Custom TV
Red Hat's Approach to OpenStack Adoption

7|2|15   |   5:17   |   (0) comments


Red Hat's Radhesh Balakrishnan outlines his company's open source strategy for both enterprises and telcos.
LRTV Custom TV
The New IP Goes Mobile With vEPC

7|2|15   |   1:12   |   (0) comments


Heavy Reading's Gabriel Brown discusses results of a Light Reading survey sponsored by Brocade that shows a clear commitment by mobile operators to move quickly to virtual EPC deployment.
LRTV Custom TV
Making Business Sense of SDN

7|2|15   |   1:42   |   (0) comments


Results of a Brocade-sponsored survey show that CSPs have a clear sense of SDN use cases but are wrestling with the business case. Sterling Perrin of Heavy Reading looks behind the numbers.
LRTV Custom TV
NFV Will Be Here Sooner Than You Think

7|2|15   |   2:22   |   (0) comments


Forget the usual ten-year cycle for new technologies – NFV will be a core part of CSP networks in five years, based on results of a Brocade-sponsored survey, says Heavy Reading's Caroline Chappell.
LRTV Custom TV
The New IP Gains Traction With CSPs

7|2|15   |   1:42   |   (0) comments


Roz Roseboro of Heavy Reading analyzes results of a Light Reading survey sponsored by Brocade showing that CSPs are getting serious about making the transition to the New IP era.
LRTV Custom TV
It's (Real) Time for Analytics

7|2|15   |   1:42   |   (0) comments


Heavy Reading's Jim Hodges looks at how CSPs say they plan to use analytics to deploy new services in real time as part of The New IP, based on results of a survey sponsored by Brocade.
LRTV Documentaries
IoT in Action

6|30|15   |   1:39   |   (8) comments


Two co-workers discuss the benefits of IoT technology.
LRTV Interviews
Ericsson Opens Up on OPNFV

6|30|15   |   14:16   |   (3) comments


Martin Bäckström, VP and head of industry area Datacom at Ericsson, talks to Light Reading founder and CEO Steve Saunders about the emergence of OPNFV, the importance of standards and Ericsson's OPNFV plans.
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
All Upcoming Live Events
Infographics
Hot Topics
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
What's a Gigabit Good For?
Carol Wilson, Editor-at-large, 7/1/2015
Colt to Jettison Ailing IT Business
Iain Morris, News Editor, 6/30/2015
Eurobites: Activist Investor Takes Stake in AlcaLu
Paul Rainford, Assistant Editor, Europe, 6/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones