& cplSiteName &

Video CDNs Will Rock the Cable World

Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
2/22/2012
50%
50%

The modern age of cable television was born on Sept. 30, 1975, when Muhammad Ali boxed Joe Frazier in the "Thrilla in Manila" fight. HBO beamed the fight telecast by satellite, transforming an industry that was bound by the limits of terrestrial distribution into one with nationwide service potential. The result was an explosion in television programming choices. Over the next five to ten years, most major cable networks launched by using satellite delivery, including CNN, C-SPAN, Discovery, Disney Channel, ESPN, MTV, Playboy, Showtime and superstation TBS.

Now the industry is moving toward a new and no less revolutionary form of video delivery: content delivery networks (CDNs). Cable CDNs represent the most significant change in television distribution in more than 35 years, according to the latest Heavy Reading Cable Industry Insider, Video CDNs to Revolutionize Cable Television Delivery.

Once implemented by multiple system operators (MSOs), CDNs will speed cable's migration from QAM-based MPEG2 video to full-IP delivery of all video-on-demand (VoD) content and linear programming networks, the report says.

Cable CDNs rely on many of the same concepts, architectures and technologies as the CDNs that handle Internet traffic worldwide. Yet Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Time Warner Cable Inc. (NYSE: TWC) are building CDNs that are optimized for video that will run end to end across the MSOs' fiber-based managed networks.

Other U.S. MSOs are exploring whether to create their own CDNs or join with Comcast, TWC or others in a so-called federated CDN or CDN Interconnect (CDNI). Some MSOs could rely upon traditional third-party CDNs, such as Akami, Limelight Networks Inc. (Nasdaq: LLNW) or Level 3 Communications Inc. (NYSE: LVLT), for all or part of their IP video delivery needs.

The Heavy Reading report explores the prospects for video-optimized CDNs for cable, including the market drivers, supporting technologies, MSO roadmaps, opportunities and challenges, and the supplier market. It also profiles seven cable suppliers that support CDNs with various solutions.

The flood of over-the-top (OTT) video coursing through cable's pipes and the industry's migration to eventual all-IP service delivery is spurring interest in CDNs. CDN architecture, along with adaptive streaming and other supporting technologies, will help MSOs manage bandwidth costs while enabling them to extend services across multiple video platforms.

Cable's CDN development is at an early stage and there are many challenges ahead, including technical issues, content rights questions and potential regulatory scrutiny. A federated CDN appears to have many advantages but it will be difficult to pull off among disparate MSOs.

Yet the MSO interest level is high and CDNs are looming as a new launchpad for cable content, cloud-based apps and interactive services. Not only will CDNs eventually reduce or even replace the cable industry's reliance upon satellite delivery for programming, but they also will help cable to provide customers with more content, new cloud-based guides and interactive applications, anytime and on any device, for a better user experience.

— Craig Leddy, Contributing Analyst, Heavy Reading Cable Industry Insider


This report, "Video CDNs to Revolutionize Cable Television Delivery," is available as part of an annual single-user subscription (six issues) to Heavy Reading Cable Industry Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/cable.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Heavy Lifting Analyst Notes
Whether building out distributed RANs or new centralized RANs, BBU emulation is a critical step of the process to help mobile operators avoid lengthy and costly delays.
During the "Getting to 'Cloud Native' " panel at our NFV & Carrier SDN event, we will debate what it will take to enable telcos to execute their cloud transformations, and what the supplier community's responsibilities are in the process.
To succeed in the enterprise market telcos need to play to their strengths.
Fiber is making a comeback and converged access infrastructure is helping to push the market collectively towards 5G and other services.
By customizing cloud services and providing a more holistic solution to business customers' needs, traditional telcos can increase their chances of winning in the enterprise market.
Featured Video
From The Founder
The 'gleaming city on a hill,' Steve Saunders calls it. But who is going to take us from today's NFV componentry to the grand future of a self-driving network? Here's a look at the vendors hoping to make it happen.
Flash Poll
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue – London
November 10, 2017, The Westin Times Square, New York, NY
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Could 5G Have Found Its Glass Ceiling?
Dan Jones, Mobile Editor, 9/20/2017
Why Amazon May Be Cable's Biggest Threat
Mari Silbey, Senior Editor, Cable/Video, 9/22/2017
1 Million Pirate Set-Top Boxes Sold in the UK
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 9/20/2017
Can Fixed Wireless Fix Rural Broadband?
Mari Silbey, Senior Editor, Cable/Video, 9/25/2017
Comcast Shuts Down OTT Again
Mari Silbey, Senior Editor, Cable/Video, 9/19/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed