Light Reading
The next step in FiOS TV's push into multi-screen video is adding individual user profiles

Verizon Targets Video Personalization

Carol Wilson
6/21/2012
50%
50%

BOSTON -- Managing and Monetizing OTT Video -- Verizon Communications Inc. (NYSE: VZ)'s next step in multi-screen video is adding personalization so that individuals within the home can receive recommendations for content based on their own personal preferences, and parents can control what their kids can access on an iPad or smartphone.

In her keynote speech here, Maitreyi Krishnaswamy, director of interactive video services for FiOS TV, cited research showing individuals will have up to seven connected devices in coming years, including phones, tablets, TVs, game consoles and more, with most individuals regularly using two. In light of that, the next logical step for a service provider is to tailor their content to the individual and not the household TV set, as has been done in the past.

Today, Verizon does click-stream analysis on viewing data from a set-top box and aggregates that viewing data into its platform to influence its recommendation engine, she said.

"We are now trying to go to next level in companion devices because they bring a unique level of personalization, which would let us create profile-based experiences that are different for kids, parents, the teenager and the toddler in the house, if you have one," Krishnaswamy said.

By personalizing content, Verizon can also target ads, she added, assuming the industry gets better tools for measuring multi-screen viewing for that to work effectively.

Verizon has already deployed a smart content delivery network that transcodes videos and delivers them in multiple formats to accommodate different end-user devices, and has developed some multi-screen apps that are already driving new revenues.

For example, Verizon has seen a revenue uptick based on the FiOS Football interactive iPad application it launched with the NFL in late 2010, Krishnaswamy said. The app allows FiOS TV subscribers who pay $49.99 a year to also buy the NFL Redzone linear channel to access a variety of additional information and some live NFL coverage on the iPad. It's driven a 5 percent uptick in sales of the channel. (See Verizon FiOS App Streams NFL Games to iPads.)

Verizon's multi-screen app, Flexview, which lets consumers buy content from Verizon once and view it on up to four devices, is also growing as a revenue generator, especially now that Verizon gives its subscribers 32 gigabytes of free cloud storage for their personal media -- video, photos, etc. (See TelcoTV 2010: Verizon Takes a Flex View of the Cloud.)

"We didn't see enough demand" from Flexview initially, Krishnaswamy admitted, but once consumers started storing their own content, they were visiting the site more often and seeing new titles available for purchase.

"It became, accidentally, a way for them to discover new content, and we have seen sales increase," she said.

Krishnaswamy also sees opportunities for better use of multi-screen capabilities to enrich what consumers see on their living room screens, by doing things such as adding Web-based ratings to video-on-demand listings and creating content discovery engines that cross platforms.

— Carol Wilson, Chief Editor, Events, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
shygye75
50%
50%
shygye75,
User Rank: Light Beer
12/5/2012 | 5:29:31 PM
re: Verizon Targets Video Personalization


The Personalization Algorithm -- sounds like an episode from The Big Bang Theory.

optodoofus
50%
50%
optodoofus,
User Rank: Light Beer
12/5/2012 | 5:29:27 PM
re: Verizon Targets Video Personalization


Video providers crack me up.


I don't want personalized recommendaitons on what to watch from my video provider.  I'm already inundated with recommendations from social media, email, spam, etc..  If you're really interested in improving my video experience, then understand this:  I want to watch what I want when I want and how I want it.  And I don't want to watch ads.  (Sorry, I know this is how the TV business model works, but we're talking about what I want, not what you want.)  And I want to stop paying for hundreds of useless channels that are of no interest to me.  Fix these things and you'll have a loyal cusotmer for life.  But personal content recomendations?  I think that is just code for "we're going to compile a dossier on you so we can try to extract more money from advertisers".


optodoofus

Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
12/5/2012 | 5:29:25 PM
re: Verizon Targets Video Personalization


I'm not sure I entirely agree, although I understand what you are saying. I think it makes sense for video providers to begin distinguishing between different members of the same household, and recognizing individuals on their devices. In that sense, a personalized service does make sense to me.


I think you are right in saying consumers don't want personalization to be an excuse for deluging them with targeted ads, but they do want to be able to stop paying huge cable, satellite or IPTV bills for a lot of content they don't want.


But if you don't want ads, how would you like to pay for the content you want? By the piece, like the iTunes model? Because if you don't accept an ad-based model, there has to be another model or there won't be any content. You don't work for free, why should all the folks who create and provide content?


 


 

Flash Poll
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
LRTV Huawei Video Resource Center
Microgenesis on Huawei's Switches

9|19|14   |   3:57   |   (0) comments


Microgenesis is a solutions and system integrator company in the Philippines whose areas of expertise include data centers, networking and security products. In this video, Executive Director Jeffrey Choa talks to us about his customers needs and they benefit from using Huawei switches.
LRTV Huawei Video Resource Center
Network Solutions Help the Philippines Jump Ahead

9|17|14   |   2:59   |   (0) comments


In the past, the Philippines has under-invested in technology. Now, the CEO of Softshell talks about how Huawei products help the Philippines jump ahead as the economy improves.
LRTV Huawei Video Resource Center
VCS Observation for Safer Cities in the Netherlands

9|17|14   |   5:20   |   (0) comments


Holland's VCS Observation has been operating for 22 years. Its main goal is to get cities safer. CEO Wim van Deijzen tells us some of the challenges his company faces and how Huawei is helping to overcome these challenges.
LRTV Huawei Video Resource Center
A Conversation With Serbia's Ministry of Interior

9|17|14   |   4:38   |   (0) comments


At HCC 2014, the Assistant Minister of the Ministry of Interior of the Republic of Serbia talks to us about his projects and corporation with Huawei. Solutions like Safe City and E-Government and services like cloud computing are just some of the areas his department is interested in.
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (1) comment


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
AT&T: We'll Bundle Fixed Wireless & DirecTV
Mari Silbey, Independent Technology Editor, 9/15/2014
New NFV Forum Focused on Interoperability
Carol Wilson, Editor-at-large, 9/16/2014
NFV & The Data Center: Top 10 Takeaways
Sarah Reedy, Senior Editor, 9/18/2014
Photos: Qualcomm Takes Over San Francisco
Sarah Reedy, Senior Editor, 9/19/2014
Connecticut Cities Crowdsource Gigabit Nets
Jason Meyers, Senior Editor, Utility Communications/IoT, 9/15/2014
Like Us on Facebook
Twitter Feed