Light Reading
NOOOOOOO!!! I mean, YEEESSSSS!!!

Juniper Kills the Cartoons!

Craig Matsumoto
News Analysis
Craig Matsumoto
2/24/2009
50%
50%

SAN MATEO, Calif. -- The regime change at Juniper Networks Inc. (NYSE: JNPR) has claimed a victim. Juniper has retired its cartoons.

The shocking news was delivered bluntly, without warning, by new chief marketing officer Lauren Flaherty at Juniper's analyst conference today.

The audience responded with a smattering of spontaneous applause, followed by one "boo" that didn't seem very heartfelt.



Flaherty, who joined Juniper four weeks ago, introduced a new campaign, at least for Juniper's enterprise sales efforts. It will use the phrase "Demand more" and will target enterprise customers by trying to "reinforce the notion that you've got choice," she said.



But why? Why???

"Devices tire over time, so you have to keep them fresh, and companies mature," Flaherty said. "We need a marketing proposition that can grow with us." [Ed. note: This sounds like a different company than the one that used to sue anonymous message board users.]

The Far Side-inspired cartoons started in 2003 while Christine Heckart was vice president of marketing. At first, they were part of an ad campaign throwing pot shots at Cisco. (See FTTH Comms Picks ADC Gear.) Soon after, the cartoons became the face of Juniper, appearing on the Website and even on executive presentations. Industry reaction wasn't universally favorable. [Ed. note: Uh, yeah. We know how that feels.]

Heckart left Juniper in 2005 to join Microsoft Corp. (Nasdaq: MSFT). (See VP Jumps From Juniper.)

Cisco Systems Inc. (Nasdaq: CSCO) was too chicken to comment. Larry, Light Reading's mascot monkey, didn't seem to side with his cartoon brethren in their moment of crisis. "They were too subtle," he said, while spinning around in his Aeron chair and waving a pistol. "You can't keep anyone's attention by doodling about routers. Wheee-he-heeee! (Bang!)"

Juniper appears to have already removed the cartoons from its Web site. If you've somehow never encountered them, you can find samples around the Web, with helpful tips on averting disaster, booking UFO travel, or guarding a cave? Or something?

— Craig Matsumoto, West Coast Editor, Light Reading

(16)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
stuartb
50%
50%
stuartb,
User Rank: Light Beer
12/5/2012 | 4:10:57 PM
re: Juniper Kills the Cartoons!
BTW Phil, love the Colbert reference. Maybe you'll make his next "who's honoring me now" segment.
stuartb
50%
50%
stuartb,
User Rank: Light Beer
12/5/2012 | 4:10:57 PM
re: Juniper Kills the Cartoons!
First... thank God, I hated those ads.

Second, I think it's a tunnel that the goofy superhero is guarding (as in a VPN), and not some sort of cave. I suppose nobody knows if it's a real tunnel or one that only Road Runner can fly through.
reboot0
50%
50%
reboot0,
User Rank: Light Beer
12/5/2012 | 4:10:57 PM
re: Juniper Kills the Cartoons!
Even around the offices the cartoons have been killed off completely. Our funky little cartoon cube tags were suddenly and completely replaced by a boring compass and telescope theme.

I think Juniper is now searching for His Dark Materials:

http://en.wikipedia.org/wiki/H...
bollocks187
50%
50%
bollocks187,
User Rank: Light Beer
12/5/2012 | 4:10:56 PM
re: Juniper Kills the Cartoons!
Thank god for the removal of the cartoons !

Now really can someone explain what is Junipers unique value proposition ?
ruready
50%
50%
ruready,
User Rank: Light Beer
12/5/2012 | 4:10:56 PM
re: Juniper Kills the Cartoons!

Get to the value proposition. That's what matters anyway, not some cutsie message that the CTO or CIO could not care about.
Honestly
50%
50%
Honestly,
User Rank: Light Beer
12/5/2012 | 4:10:56 PM
re: Juniper Kills the Cartoons!
Christine was a great marketer for Juniper. She was in CSCO's face for three years and helped secure and defend the carrier core for them.

Juniper corp PR has never been as good as it was them.

Cartoons were not as edgy as Christine was with Cisco, they may have needed a little more Dilbert, but they worked ok. This marked the first time that Scott kreins let anyone spend any real marketing money at Juniper and they grew market 32% over an 18 month period back then, mostly at Cisco's expense.

Kreins did not give Heckart and other quality senior level folks what they needed to continue to grow and they all left. Dolce, etc.

Hopefully the current CEO will not cut his good people off, Junper builds great technology and CSCO is losing its touch, falling on hard times.
NorthernRights
50%
50%
NorthernRights,
User Rank: Light Beer
12/5/2012 | 4:10:55 PM
re: Juniper Kills the Cartoons!
Lauren has only been at Juniper for four weeks not four months as was reported.
Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 4:10:55 PM
re: Juniper Kills the Cartoons!
Ohhhh - that makes more sense (to the extent that the image makes sense at all). Thanks stuartb.

When I first saw the cartoon, my mind assumed it was the surface of a pinball machine, and I spent several seconds trying to make that idea work. (Hint: it doesn't.)
digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 4:10:55 PM
re: Juniper Kills the Cartoons!
NorthernRights
Well spotted. This has been amended.

With the cartoons nixed so quickly, wonder what will happen in the next four weeks!?

Ray
heretoday
50%
50%
heretoday,
User Rank: Light Beer
12/5/2012 | 4:10:54 PM
re: Juniper Kills the Cartoons!
Lauren will put her mark on JNPR quickly.....and that's not necessarily bad.... but if she even mentions the SALES INHIBITING application BIZSPHERE, just walk away. To current and former Nortelers... can I get an Amen!

Page 1 / 2   >   >>
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Razorsight Expert's Advice on Real-Time Analytics

11|27|14   |   1:43   |   (0) comments


Razorsight's powerful cloud-based Predictive Analytics solutions are used by the world's leading communications and media brands to drive smarter decisions, enable faster actions and optimize outcomes. Get expert advice.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Net Neutrality Even Mark Cuban Could Love
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/26/2014
Eurobites: Net Neutrality Battle Looms
Paul Rainford, Assistant Editor, Europe, 11/27/2014
Why 5G Is a Different Beast
Robert Clark, 11/26/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
New Juniper CEO Can Be Thankful for $14.5M
Mitch Wagner, West Coast Bureau Chief, Light Reading, 11/25/2014
Like Us on Facebook
Twitter Feed