Light Reading
NOOOOOOO!!! I mean, YEEESSSSS!!!

Juniper Kills the Cartoons!

Craig Matsumoto
News Analysis
Craig Matsumoto
2/24/2009
50%
50%

SAN MATEO, Calif. -- The regime change at Juniper Networks Inc. (NYSE: JNPR) has claimed a victim. Juniper has retired its cartoons.

The shocking news was delivered bluntly, without warning, by new chief marketing officer Lauren Flaherty at Juniper's analyst conference today.

The audience responded with a smattering of spontaneous applause, followed by one "boo" that didn't seem very heartfelt.



Flaherty, who joined Juniper four weeks ago, introduced a new campaign, at least for Juniper's enterprise sales efforts. It will use the phrase "Demand more" and will target enterprise customers by trying to "reinforce the notion that you've got choice," she said.



But why? Why???

"Devices tire over time, so you have to keep them fresh, and companies mature," Flaherty said. "We need a marketing proposition that can grow with us." [Ed. note: This sounds like a different company than the one that used to sue anonymous message board users.]

The Far Side-inspired cartoons started in 2003 while Christine Heckart was vice president of marketing. At first, they were part of an ad campaign throwing pot shots at Cisco. (See FTTH Comms Picks ADC Gear.) Soon after, the cartoons became the face of Juniper, appearing on the Website and even on executive presentations. Industry reaction wasn't universally favorable. [Ed. note: Uh, yeah. We know how that feels.]

Heckart left Juniper in 2005 to join Microsoft Corp. (Nasdaq: MSFT). (See VP Jumps From Juniper.)

Cisco Systems Inc. (Nasdaq: CSCO) was too chicken to comment. Larry, Light Reading's mascot monkey, didn't seem to side with his cartoon brethren in their moment of crisis. "They were too subtle," he said, while spinning around in his Aeron chair and waving a pistol. "You can't keep anyone's attention by doodling about routers. Wheee-he-heeee! (Bang!)"

Juniper appears to have already removed the cartoons from its Web site. If you've somehow never encountered them, you can find samples around the Web, with helpful tips on averting disaster, booking UFO travel, or guarding a cave? Or something?

— Craig Matsumoto, West Coast Editor, Light Reading

(16)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
stuartb
50%
50%
stuartb,
User Rank: Light Beer
12/5/2012 | 4:10:57 PM
re: Juniper Kills the Cartoons!
BTW Phil, love the Colbert reference. Maybe you'll make his next "who's honoring me now" segment.
stuartb
50%
50%
stuartb,
User Rank: Light Beer
12/5/2012 | 4:10:57 PM
re: Juniper Kills the Cartoons!
First... thank God, I hated those ads.

Second, I think it's a tunnel that the goofy superhero is guarding (as in a VPN), and not some sort of cave. I suppose nobody knows if it's a real tunnel or one that only Road Runner can fly through.
reboot0
50%
50%
reboot0,
User Rank: Light Beer
12/5/2012 | 4:10:57 PM
re: Juniper Kills the Cartoons!
Even around the offices the cartoons have been killed off completely. Our funky little cartoon cube tags were suddenly and completely replaced by a boring compass and telescope theme.

I think Juniper is now searching for His Dark Materials:

http://en.wikipedia.org/wiki/H...
bollocks187
50%
50%
bollocks187,
User Rank: Light Beer
12/5/2012 | 4:10:56 PM
re: Juniper Kills the Cartoons!
Thank god for the removal of the cartoons !

Now really can someone explain what is Junipers unique value proposition ?
ruready
50%
50%
ruready,
User Rank: Light Beer
12/5/2012 | 4:10:56 PM
re: Juniper Kills the Cartoons!

Get to the value proposition. That's what matters anyway, not some cutsie message that the CTO or CIO could not care about.
Honestly
50%
50%
Honestly,
User Rank: Light Beer
12/5/2012 | 4:10:56 PM
re: Juniper Kills the Cartoons!
Christine was a great marketer for Juniper. She was in CSCO's face for three years and helped secure and defend the carrier core for them.

Juniper corp PR has never been as good as it was them.

Cartoons were not as edgy as Christine was with Cisco, they may have needed a little more Dilbert, but they worked ok. This marked the first time that Scott kreins let anyone spend any real marketing money at Juniper and they grew market 32% over an 18 month period back then, mostly at Cisco's expense.

Kreins did not give Heckart and other quality senior level folks what they needed to continue to grow and they all left. Dolce, etc.

Hopefully the current CEO will not cut his good people off, Junper builds great technology and CSCO is losing its touch, falling on hard times.
NorthernRights
50%
50%
NorthernRights,
User Rank: Light Beer
12/5/2012 | 4:10:55 PM
re: Juniper Kills the Cartoons!
Lauren has only been at Juniper for four weeks not four months as was reported.
Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 4:10:55 PM
re: Juniper Kills the Cartoons!
Ohhhh - that makes more sense (to the extent that the image makes sense at all). Thanks stuartb.

When I first saw the cartoon, my mind assumed it was the surface of a pinball machine, and I spent several seconds trying to make that idea work. (Hint: it doesn't.)
digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 4:10:55 PM
re: Juniper Kills the Cartoons!
NorthernRights
Well spotted. This has been amended.

With the cartoons nixed so quickly, wonder what will happen in the next four weeks!?

Ray
heretoday
50%
50%
heretoday,
User Rank: Light Beer
12/5/2012 | 4:10:54 PM
re: Juniper Kills the Cartoons!
Lauren will put her mark on JNPR quickly.....and that's not necessarily bad.... but if she even mentions the SALES INHIBITING application BIZSPHERE, just walk away. To current and former Nortelers... can I get an Amen!

Page 1 / 2   >   >>
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
LRTV Custom TV
Exploring the Future of Cable Access

10|15|14   |   6:23   |   (0) comments


Cisco's Brett Wingo looks at where cable access architectures are heading, discussing the impact of DOCSIS 3.1, CCAP, Remote PHY, SDN, virtualization of cable networks and related technologies.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Forget the Internet, Brace for Skynet
Stephen Saunders, 10/15/2014
HBO Will Go OTT in 2015
Mari Silbey, Independent Technology Editor, 10/15/2014
Google: Carriers & Cloud Providers Need to Cooperate
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/16/2014
Could Data Be the New 'Currency'?
Ray Le Maistre, Editor-in-chief, 10/16/2014
iPad Air 2 Lets Users Switch Carriers Any Time
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/17/2014
Like Us on Facebook
Twitter Feed