& cplSiteName &

Pronto Heads Overseas

Light Reading
LR Mobile News Analysis
Light Reading
2/9/2004
50%
50%

Wireless LAN software startup Pronto Networks Inc. has bagged a further $11.3 million in VC funding, money it hopes will help boost its credibility in the European and Asian markets (see Pronto Scores $11.3M ).

The California vendor is attempting to target its software package and outsourced services at would-be wireless LAN hotspot service providers, enabling them to bundle hotspot access with their existing services. While not unique on an individual basis, the integration of various operational support system (OSS) functions can be a complex chore for a service provider to pull together by itself. (See Pronto Hops on Hotspot Ops for more details on Pronto’s offering.)

“We bring all the back-office systems together,” claims president and CEO Jasbir Singh. “We offer anything from provisioning to customer care, and billing and integration into 3G networks.” Singh claims that automated provisioning and management of access points is a “key element” for service providers planning to install and manage thousands of hotspots.

Today’s deal sees Singh attempting to steer the West Coast company into new regional territory. “It will help us take the next step and expand aggressively in emerging markets outside North America. We want to have a pretty significant focus in Europe this year and are building up an office in the U.K... At present, 70 percent of our revenue comes from the U.S.”

Despite such grandiose plans, Pronto is still awaiting its first killer customer deal. It already has sales deals with Boingo Wireless Inc. and Navini Networks Inc., support from Microsoft Corp. (Nasdaq: MSFT), and an OEM agreement with Alvarion Ltd. (Nasdaq: ALVR), but the company is in need of some big customer names to give it a deep revenue stream (see Pronto Gets Into Alvarion, Navini, Pronto Team for WWAN and Pronto Supports M'soft's WPS).

Not that this worries Singh, who claims that such deals are already signed. “We have close to 100 wireless service providers as customers, and we have a number of Tier 1 service providers, but I cannot name them at the moment.” [Ed. note: If I had a dollar for every time...]

Today’s funding builds on an initial $5 million joint investment from Intel Communications Fund and Draper Fisher Jurvetson (see Pronto Gets Investment). Both VCs were also involved in this latest round, led by BV Capital.

Singh declines to specify when the company aims to hit profitability, but he's adamant that today’s round of funding will be the last. “We have made very good progress with revenue generation and customer signings. We are comfortable we will soon have successful cash flow.”

— Justin Springham, Senior Editor, Europe, Unstrung

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Huawei Introduces Integrated Cloud Computing Service

3|30|17   |     |   (0) comments


Lian Shaoxiong, director of DC marketing at Huawei, demonstrates the company's cloud data center booth for a more integrated cloud computing solution for telecom service providers.
LRTV Huawei Video Resource Center
Video Evolution Increases Demand on High-Quality Experience

3|30|17   |     |   (0) comments


Heavy Reading Analyst Aditya Kishore discusses the trends of video evolution. As the service of video broadens and the quality increases, there is endless possibility waiting to be explored within the industry. How service providers create infrastructure, network and innovation to maintain the high-quality experience of the consumers has also become increasingly ...
LRTV Huawei Video Resource Center
Telefonica on the Process of NFV Implementation

3|30|17   |     |   (0) comments


Telefonica CTO Enrique Blanco discusses the evolution of the company's strategy and prospective on NFV.
LRTV Huawei Video Resource Center
Vodafone's Strategy for Achieving High Network Availability

3|30|17   |     |   (0) comments


Klaudius Koschella, the head of Access Q. Transmission at Vodafone, discusses what Vodafone's strategy is for achieving high network availability through Robust Network Service.
LRTV Huawei Video Resource Center
Huawei Digital Transformation Forum at MWC

3|30|17   |     |   (0) comments


Influencers in the telecom industry exchange the latest trends and insights on operation and digital transformation.
LRTV Huawei Video Resource Center
Michael Howard on MWC UBCTO Conference

3|30|17   |     |   (0) comments


Michael Howard, senior research director and advisor of IHS Markit, touches on cloudification of operators and the key takeaways during Huawei's UBCTO conference.
LRTV Custom TV
What Is MACOM's Role in Enabling the Upgrade From 100G to 400G Optical Connectivity?

3|30|17   |     |   (0) comments


MACOM's Vivek Rajgarhia, vice president and GM of Lightwave Networking Components, discusses MACOM's complete solution of innovative technologies and products that have achieved success in the PON access market, as well as in Long Haul, Metro and DCI networks with 100G to 400G technology.
LRTV Custom TV
Affirmed Networks Is Setting Up New Standards for IoT

3|30|17   |     |   (0) comments


As a market leader helping mobile operators embrace the benefits of virtualized networks, Affirmed Networks is seeing significant interest by service providers worldwide to deploy NFV-based networks as the foundation for IoT service delivery. This video interview between Heavy Reading analyst Steve Bell and Angela Whiteford, Affirmed Networks' vice president of ...
LRTV Documentaries
MLBAM: Live Sports Streaming Will Be Big

3|30|17   |     |   (0) comments


MLB Advanced Media EVP and CTO Joe Inzerillo explains why live sports streaming will take off over the next few years despite major technical challenges.
LRTV Custom TV
Xilinx Disruptive Technology Breakthrough for 5G Wireless

3|30|17   |     |   (0) comments


Xilinx has integrated multi-giga-sample RF data converters into its 16nm MPSoCs devices for the industry's first All Programmable RFSoC, eliminating the need for discrete ADCs and DACs.
LRTV Huawei Video Resource Center
Turkcell Challenges Turkey's Current TV Market

3|29|17   |     |   (0) comments


Baris Zavaroglu, TV and rntertainment business director of Turkcell, explains Turkcell's strategy in elevating the small and uncertain TV market in Turkey.
LRTV Huawei Video Resource Center
Altibox’s Infrastructure Synergy Strategy Reduces Deployment Costs

3|29|17   |     |   (0) comments


Thomas Skjelbred, CEO of Altibox, on how to improve efficiency and reduce deployment coast through infrastructure synergy in Norway.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Unlocking China's $194B Telecom Market
Robert Clark, 3/27/2017
About That Broadband Privacy Vote
Mari Silbey, Senior Editor, Cable/Video, 3/29/2017
Ericsson Tightens Focus, Warns of $1.7B Q1 Hit
Iain Morris, News Editor, 3/28/2017
WiCipedia: Supergirls, No More Excuses & Media Monitoring
Eryn Leavens, Special Features & Copy Editor, 3/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Working From Home Doesn't Work for Everyone Click Here
You shouldn't nap on your keyboard, for instance.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.