Light Reading
Nokia launches its latest research on MMS usage, in cooperation with HPI Research Group, showing imaging capability to be key amongst consumers

Nokia Sees Enthusiasm for MMS

Light Reading
LR Mobile News Feed
Light Reading
5/8/2003
50%
50%

ESPOO, Finland -- Nokia today launched the latest market research on perceptions of existing and future Multimedia Messaging Service (MMS)-based mobile services in the United Kingdom, Japan, United States, Germany, Singapore and Finland. The study, conducted in co-operation with The HPI Research Group, showed that the majority of respondents are excited by MMS which is set to ape the roaring success of SMS.

The vast majority of UK respondents - three-quarters - regard MMS as exciting. The positive expectations of users in the UK and other surveyed countries mirror actual mobile multimedia usage trends in Japan where these services are more developed than in the UK and the other four countries surveyed.

Among the research's key findings on UK perceptions was that the potential of downloadable picture-based services is greater than previously thought. UK respondents expressed great interest in downloadable services like travel information, news, games and screensavers. The study suggests that the popularity of these MMS-based services will capture traditional media spend for specific services - e.g. breaking news, travel, weather reports - from television, the Internet and other media.

Japanese multimedia usage illustrates how the proliferation of MMS phones with cameras will be critical to MMS going mass market. Amongst the Japanese respondents, over 90% of camera phone owners send multimedia messages to other camera phones; only 68% send to email accounts. For those sending MMS, it is important that they feel the recipient is able to open the image and share the moment immediately. With this in mind, Nokia has been at the forefront of bringing MMS and camera phones to the market globally. To date, Nokia has announced altogether five different phones with integrated camera and more than 15 MMS enabled color phone models.

The study highlights that in Japan respondents generally prefer richer types of services than those currently available. The Japanese research also confirmed that multimedia use is not replacing other types of mobile services. In fact, the Japanese respondents have increased their use of traditional mobile services since getting their current multimedia phone, and they expect to receive text or multimedia messages in response to multimedia messages they send. This suggests that MMS will build on and extend the successful SMS model that is helping to generate revenues for operators. The Japanese experience suggests that once MMS is adopted by users on a mass scale, it will create demand for much richer content services, paving the way for evolving 3G-based offerings. The research supports Nokia's conviction that MMS will rapidly evolve into a true mass-market technology for both personal and professional use.

"Consumers really want MMS and, as operators are already discovering, people are as intrigued by and eager to use MMS as SMS. What's really interesting is how MMS looks set to broaden mobile communications use as a whole and support the creation of new kinds of picture content services," explains Pekka Pohjakallio, Director, Mobile Internet Solutions, Nokia Networks. "The depth of demand for MMS services is extremely good news for the industry and creates a consumer pull for more advanced 3G-based services," he adds. The research was carried out to gain a greater understanding of the development of the mobile data services market and of end-user attitudes towards MMS.

The study specifically looks at mobile data usage and perceptions including SMS and MMS and trends in content-to-person and person-to-person SMS and MMS services. The research used focus groups as well as a quantitative research element amongst 16 to 45 year old mobile phone users who do not yet have an MMS phone. In Japan, the research included mobile multimedia users of the same age to ascertain how multimedia-enabled phones change mobile communications behaviour. Users in all countries were surveyed about their perception of MMS and its features like photo messaging, video/audio clips and the Mobile Internet in relation to traditional media.

Nokia Corp.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
LRTV Huawei Video Resource Center
Orange Tunisia Discusses Multi-Band Antenna With EasyRET Solution

7|4|14   |   2:45   |   (0) comments


As new site acquisition becomes more difficult, Orange Tunisia has requested multi-band antenna to support UMTS and LTE innovation. Some things considered include reducing the cost of antenna maintenance and having high reliability antenna and EasyRET solution.
LRTV Huawei Video Resource Center
How Telefonica Spain Considers Antenna Selection for LTE Network Deployment

7|4|14   |   2:19   |   (0) comments


Tony Conlan, Global CTO of RAN, Telefonica, shares his opinion on antennas in LTE network deployment: Tower space is the premier requirement on antennas; reliability is important to reduce OPEX; and EasyRET solution will be helpful for antenna maintenance.
LRTV Huawei Video Resource Center
dtac Thailand: Multi-band Antenna & Capacity Solution for a Better MBB Experience

7|3|14   |   3:45   |   (0) comments


With the development of LTE, tower space and load are limited for new antenna, but users' capacity requirements are growing fast. To provide a better MBB experience, Panya Vechbanyongratana from dtac Thailand shared his experiences and antenna requirements.
LRTV Documentaries
BTE Panel: Network of the Future

7|2|14   |   1:00:57   |   (0) comments


Full-length video of the ATIS Panel Discussion: 'How Far Away Is the Network of the Future & What Does It Look Like?' from the Big Telecom Event (BTE) in Chicago.
LRTV Custom TV
Redknee Supports BH Telecom With Redknee Unified

7|2|14   |   6.14   |   (0) comments


Lucas Skoczkowski, CEO of Redknee, and Amir Orucevic, Director BH Mobile, discuss how the benefits of the Redknee Unified suite of products provide BH Telecom with innovation and leadership in the market, with the flexibility to launch services faster to the market, provide new and compelling promotions and pricing models, and combine services in order to drive ...
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
Infographics
Allot's latest MobileTrends Charging Report shows that value-based pricing plans are up from 35% in 2011 to 85% in 2014.
Hot Topics
Microsoft to Axe 12,500 Ex-Nokia Employees
Sarah Reedy, Senior Editor, 7/17/2014
GM: 10 Car Models on Road With AT&T's LTE
Dan Jones, Mobile Editor, 7/18/2014
Have IBM & Apple Partnered Their Way to Cloud Leadership?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/18/2014
Analytics, Security Key to Apple, IBM Tie-Up
Ray Le Maistre, Editor-in-chief, 7/16/2014
The Municipal Menace?
Jason Meyers, Senior Editor, Utility Communications/IoT, 7/22/2014
Like Us on Facebook
Twitter Feed