Light Reading

Nokia Sees Enthusiasm for MMS

Light Reading
LR Mobile News Feed
Light Reading

ESPOO, Finland -- Nokia today launched the latest market research on perceptions of existing and future Multimedia Messaging Service (MMS)-based mobile services in the United Kingdom, Japan, United States, Germany, Singapore and Finland. The study, conducted in co-operation with The HPI Research Group, showed that the majority of respondents are excited by MMS which is set to ape the roaring success of SMS.

The vast majority of UK respondents - three-quarters - regard MMS as exciting. The positive expectations of users in the UK and other surveyed countries mirror actual mobile multimedia usage trends in Japan where these services are more developed than in the UK and the other four countries surveyed.

Among the research's key findings on UK perceptions was that the potential of downloadable picture-based services is greater than previously thought. UK respondents expressed great interest in downloadable services like travel information, news, games and screensavers. The study suggests that the popularity of these MMS-based services will capture traditional media spend for specific services - e.g. breaking news, travel, weather reports - from television, the Internet and other media.

Japanese multimedia usage illustrates how the proliferation of MMS phones with cameras will be critical to MMS going mass market. Amongst the Japanese respondents, over 90% of camera phone owners send multimedia messages to other camera phones; only 68% send to email accounts. For those sending MMS, it is important that they feel the recipient is able to open the image and share the moment immediately. With this in mind, Nokia has been at the forefront of bringing MMS and camera phones to the market globally. To date, Nokia has announced altogether five different phones with integrated camera and more than 15 MMS enabled color phone models.

The study highlights that in Japan respondents generally prefer richer types of services than those currently available. The Japanese research also confirmed that multimedia use is not replacing other types of mobile services. In fact, the Japanese respondents have increased their use of traditional mobile services since getting their current multimedia phone, and they expect to receive text or multimedia messages in response to multimedia messages they send. This suggests that MMS will build on and extend the successful SMS model that is helping to generate revenues for operators. The Japanese experience suggests that once MMS is adopted by users on a mass scale, it will create demand for much richer content services, paving the way for evolving 3G-based offerings. The research supports Nokia's conviction that MMS will rapidly evolve into a true mass-market technology for both personal and professional use.

"Consumers really want MMS and, as operators are already discovering, people are as intrigued by and eager to use MMS as SMS. What's really interesting is how MMS looks set to broaden mobile communications use as a whole and support the creation of new kinds of picture content services," explains Pekka Pohjakallio, Director, Mobile Internet Solutions, Nokia Networks. "The depth of demand for MMS services is extremely good news for the industry and creates a consumer pull for more advanced 3G-based services," he adds. The research was carried out to gain a greater understanding of the development of the mobile data services market and of end-user attitudes towards MMS.

The study specifically looks at mobile data usage and perceptions including SMS and MMS and trends in content-to-person and person-to-person SMS and MMS services. The research used focus groups as well as a quantitative research element amongst 16 to 45 year old mobile phone users who do not yet have an MMS phone. In Japan, the research included mobile multimedia users of the same age to ascertain how multimedia-enabled phones change mobile communications behaviour. Users in all countries were surveyed about their perception of MMS and its features like photo messaging, video/audio clips and the Mobile Internet in relation to traditional media.

Nokia Corp.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
The comms industry is rallying to the cause of open, independent interoperability testing.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Interviews
AT&T's Chiosi on the Potential of Open Source

10|6|15   |   06:27   |   (0) comments

AT&T Distinguished Network Architect Margaret T. Chiosi talks to Light Reading's Carol Wilson about the potential for open source technology to liberate communications service providers.
LRTV Interviews
Network Security in a Gigabit World

10|6|15   |   05:52   |   (0) comments

Masergy's James Harrison talks about some of the network security and data center issues network operators need to consider as they expand their broadband services portfolios.
LRTV Documentaries
Telefónica: In Search of Virtual Simplicity

10|5|15   |   07:30   |   (0) comments

Francisco-Javier Ramon Salguero, head of Telefónica's NFV initiative, admits virtualization initially means greater complexity, but with the right abstraction layer, it is possible to create a services-driven network architecture. He explains how Telefónica's current trials and initiatives are aimed at doing that, and what his company and other carriers need to ...
LRTV Interviews
Gigabit Europe Takeaways

10|5|15   |   03:47   |   (0) comments

Participants from the inaugural Gigabit Europe event in Munich share their key takeaways from the conference.
Women in Comms Introduction Videos
Intel Urges Women to Take Advantage of Their Seat at the Table

10|5|15   |   4:27   |   (1) comment

Have inclusive and constructive conversations, attach a bigger meaning to your work and get involved in the cause, Intel's Monique Hayward advises women in comms.
LRTV Interviews
BT Updates on Plans

10|2|15   |   03:16   |   (2) comments

Peter Bell, CIO at Openreach, the access network division at UK incumbent BT, provides an update on the operator's trials and how Openreach is planning to deploy the broadband technology in its street cabinets.
Telecom Innovators Video Showcase
Sonus Shakes Up SD-WAN

10|2|15   |   7:22   |   (0) comments

Sonus CTO Kevin Riley sat down with Light Reading to discuss the trajectory of the company, its SDN ambitions and why Sonus is taking a market-disruptive approve to SD-WAN.
LRTV Interviews
CityFibre's Gigabit Vision

10|1|15   |   03:18   |   (1) comment

Mark Collins, director of Strategy & Public Affairs at competitive UK city network operator CityFibre, talks about his company's plans to help build Gigabit Cities.
Telecom Innovators Video Showcase
Automate, Scale & Create With Juniper's vCPE Solution

10|1|15   |   6:34   |   (0) comments

Join Kireeti Kompella, Juniper Networks CTO, and Steve Saunders, Light Reading Founder and CEO, as they discuss Juniper Networks' approach to NFV showcased with a turnkey vCPE solution, which demonstrates how service providers can use automation to rapidly deploy services.
LRTV Interviews
Gigabit Europe: Day 1 Takeaways

9|29|15   |   05:47   |   (5) comments

Light Reading's Ray Le Maistre and Iain Morris sup a beer and discuss some of the key takeaways from the first day of Gigabit Europe 2015.
LRTV Interviews
Gigabit in Europe

9|29|15   |   04:24   |   (0) comments

At the Gigabit Europe 2015 event in Munich, Heavy Reading's Graham Finnie talks about the availability of gigabit broadband in Europe.
Women in Comms Introduction Videos
AT&T's Band of Women

9|28|15   |   4:36   |   (0) comments

Brooks McCorcle, the president of AT&T's partner solutions divisions and a mathematician by trade, shares stats on AT&T's diversity and advice on how to create your own band of women at work.
Upcoming Live Events
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Communication service providers realize that an ICT transformation is critical to their long-term survival, but most haven't yet committed to making it happen.
Hot Topics
Verizon's Go90 Is Live – Will Anyone Watch?
Mari Silbey, Senior Editor, Cable/Video, 10/1/2015
Eurobites: Dunroamin'
Paul Rainford, Assistant Editor, Europe, 10/2/2015
McKinsey: Women Less Likely to Advance at Work
Sarah Thomas, Editorial Operations Director, 10/1/2015
Sprint to Cut Up to $2.5B in 6 Months
Sarah Thomas, Editorial Operations Director, 10/2/2015
TiVo Takes Aim With Bolt
Mari Silbey, Senior Editor, Cable/Video, 9/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
With so many new and exciting communications technologies now under development, it's easy to get caught up in the industry's escalating hype cycle. That's why the ...
Last week saw a big day in the 15-year history of Light Reading when Editor-in-Chief Ray Le Maistre and I were invited to interview the Deputy Chairman and Rotating ...
Cats with Phones
Hold My Calls, Indefinitely Click Here