Light Reading

Nokia Sees Enthusiasm for MMS

Light Reading
LR Mobile News Feed
Light Reading
5/8/2003
50%
50%
Repost This

ESPOO, Finland -- Nokia today launched the latest market research on perceptions of existing and future Multimedia Messaging Service (MMS)-based mobile services in the United Kingdom, Japan, United States, Germany, Singapore and Finland. The study, conducted in co-operation with The HPI Research Group, showed that the majority of respondents are excited by MMS which is set to ape the roaring success of SMS.

The vast majority of UK respondents - three-quarters - regard MMS as exciting. The positive expectations of users in the UK and other surveyed countries mirror actual mobile multimedia usage trends in Japan where these services are more developed than in the UK and the other four countries surveyed.

Among the research's key findings on UK perceptions was that the potential of downloadable picture-based services is greater than previously thought. UK respondents expressed great interest in downloadable services like travel information, news, games and screensavers. The study suggests that the popularity of these MMS-based services will capture traditional media spend for specific services - e.g. breaking news, travel, weather reports - from television, the Internet and other media.

Japanese multimedia usage illustrates how the proliferation of MMS phones with cameras will be critical to MMS going mass market. Amongst the Japanese respondents, over 90% of camera phone owners send multimedia messages to other camera phones; only 68% send to email accounts. For those sending MMS, it is important that they feel the recipient is able to open the image and share the moment immediately. With this in mind, Nokia has been at the forefront of bringing MMS and camera phones to the market globally. To date, Nokia has announced altogether five different phones with integrated camera and more than 15 MMS enabled color phone models.

The study highlights that in Japan respondents generally prefer richer types of services than those currently available. The Japanese research also confirmed that multimedia use is not replacing other types of mobile services. In fact, the Japanese respondents have increased their use of traditional mobile services since getting their current multimedia phone, and they expect to receive text or multimedia messages in response to multimedia messages they send. This suggests that MMS will build on and extend the successful SMS model that is helping to generate revenues for operators. The Japanese experience suggests that once MMS is adopted by users on a mass scale, it will create demand for much richer content services, paving the way for evolving 3G-based offerings. The research supports Nokia's conviction that MMS will rapidly evolve into a true mass-market technology for both personal and professional use.

"Consumers really want MMS and, as operators are already discovering, people are as intrigued by and eager to use MMS as SMS. What's really interesting is how MMS looks set to broaden mobile communications use as a whole and support the creation of new kinds of picture content services," explains Pekka Pohjakallio, Director, Mobile Internet Solutions, Nokia Networks. "The depth of demand for MMS services is extremely good news for the industry and creates a consumer pull for more advanced 3G-based services," he adds. The research was carried out to gain a greater understanding of the development of the mobile data services market and of end-user attitudes towards MMS.

The study specifically looks at mobile data usage and perceptions including SMS and MMS and trends in content-to-person and person-to-person SMS and MMS services. The research used focus groups as well as a quantitative research element amongst 16 to 45 year old mobile phone users who do not yet have an MMS phone. In Japan, the research included mobile multimedia users of the same age to ascertain how multimedia-enabled phones change mobile communications behaviour. Users in all countries were surveyed about their perception of MMS and its features like photo messaging, video/audio clips and the Mobile Internet in relation to traditional media.

Nokia Corp.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Custom TV
Wind River Demonstrates Carrier-Grade Software for NFV

4|22|14   |   5:00   |   (0) comments


Wind River VP of Product Management, Glenn Seiler, takes a look the industry's first and only complete NFV software platform designed specifically for the unique carrier-grade and high-performance needs of telecom networks.
LRTV Documentaries
Cable Eyes Big Technology Shifts

4|16|14   |   03:02   |   (4) comments


US cable engineers are facing a lot of heavy lifting in the coming years, notes Light Reading Cable/Video Practice Leader Alan Breznick.
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (7) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
LRTV Custom TV
VMware CEO Pat Gelsinger at Mobile World Congress

4|1|14   |   3:41   |   (0) comments


VMware CEO Pat Gelsinger speaks to Heavy Reading about the value of virtualization spanning from the data center to service provider networks to mobile devices.
Hot Topics
WhatsApp Threatens Carrier VoLTE
Sarah Reedy, Senior Editor, 4/18/2014
The Hungry, Hungry Cloud
Dan Jones, Mobile Editor, 4/22/2014
Who's Ready to Play Broadband?
Carol Wilson, Editor-at-large, 4/21/2014
What's the Magic of Private Equity?
Carolyn Mathas, 4/22/2014
AT&T Turns Up Gig Heat in 21 New Metros
Dan Jones, Mobile Editor, 4/21/2014
Like Us on Facebook
Twitter Feed